Regarding Data

Regarding data
PechaKucha
HooYoo

Decisions decisions...
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Make informed logical decisions using evidence and/or experience

Interesting
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Interpreted in the right way, the most mundane data becomes interesting and insightful

Relevance
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But there’s so much data out there we have to prioritise and determine what is important

Patterns
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Patterns and anomalies are key to identifying important situations and behaviours

Sources
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Be aware of different sources that can yield different opinions and results

Structure
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Relationships between data provides the foundation to construct a flexible and strong database structure to best manage the data

Solidity
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Clean data and a solid database platform creates efficiencies that let you concentrate on effectiveness to pull more value from the data

Empathy
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The first step in deciding who to target...

Test
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Because you want to learn and get better right?

Listening
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Don’t just shout like an obnoxious drunkard, have a conversation to find out more

Segmentation
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Because everyone is different and needs to be treated accordingly

Evolution
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But there’s more to data in marketing than just analysing demographic and transaction information now

Behaviour
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Body language and how you say something... Isn’t that more meaningful than the words actually said?

The next destination
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Behavioural data is data’s “body language” and there’s increasingly more available as more internet technologies appear

Understand & adapt
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Because now we understand more, not just what is bought or an explicit response, but how actual behaviour that can be measured.

Blinkered
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But don’t just concentrate on the customers and prospects, how is the economic environment? What are the competition doing etc.

Really?
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Data and information not only tells us who to target, but how – real insight can contribute to great creative

Creativity
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When data and creative come together beautiful things can happen as shown by Radiohead’s House of Cards music video

Truth?
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“οἶδα οὐκ εἰδώς, oídaoukeidós”
“I know that I know nothing”
- Socrates
Although we may never know the complete truth, the desire for greater understanding is what drives progress

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Append & enhance data
Campaign & Program Analysis
Advanced Data Quality
Customer/Global Data Mgmt
Key Performance Indicators
Relevant MarketingData mart
Collect & Manage Customer Data
Leverage
Data for Planning
Data mining
Integrated Customer
Database
Segmentation
Modeling
Touch pointdata
Plan & Stay
Connected
Strategic Roadmap
Confidence
Right Audience
Right Message
Right Frequency
Right Channel
Continuity Marketing Plan
This is the power that data can give to marketing

End
Thanks
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Credits
20x20 Art 17 (Sondra Arkin)
Data T-Shirt Cafepress
US Day NY Times
Constellation Astronomy
School League Table Sunday Times
Trinity College Candida Hofer
Spider’s web Wikipedia
Redwood eHow
What Women Want imdb
Test Aids Vancouver
Cut Copy Unheardmusic
Archetypes Royal Society of Planning
Career Evolution noquedanblogs
Body Language Slouching Towards Bushwick
Star Guitar AllDJ
Heat Map Propellernet
Blinkered Fishing4fun
Rolls Royce Creative Riff
House of Cards Radiohead
I know that I know nothing Wikipedia
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