Elite 2-assignment 5.1 -ngoc-dung-kim-ha

1. [ASSIGNMENT – MARKET RESEARCH]
Nguyễn Thị Ngọc Dung
Nguyễn Thị Hồng Kim Hà

2. According to statistics based on the annual report of the library to the Ministry of
Culture, Sports and Tourism, the average reading number of people in 2 countries:
.
Contest
0.8 books / person / year. 10 books / person/ year.
The difference in average reading between the two countries
in the ASEAN region is the real concerning figure

3. • What are the reasons behind this?
• We do a research to explore this concerning and give Young Vietnamese a practical
solution to improve this fact.
Our method:
1.Do a quantities research through an online survey
• https://docs.google.com/forms/d/1P7b9oZIuSJR6ZN6LulU3ATL1-HXGVIvtj87mKqtXdsA/viewform
2. Do a quality research on 5 people in a focus group
Focus on group people who:
- Reading book average 1-2 books/month
- Owning a tablet, smart phone, laptop
- Having read e-book but rarely
Task

4. The result show that.
In 100% young people owning smart electric device
E
• 90% people using mobility device on 3 main purposes:
relaxing, knowledge expanding, and studying.
They can spend more than 2 hours/day surfing facebook
and social network in other apps in their busy time.
Books
• 86% people reading book for relaxing, knowledge
expanding and researching.
They love reading books, but don’t have time to do it
everyday.
But: 76% people rarely reading e-books
90% People don’t choose e-book as the first choice when they need a book
Almost Vietnam student didn’t have chance to experience official e-book
Task

5. They often search the
songs, dishes, places,… that
be mentioned from the book
they love to experience the
world inside the book.
They often share the
impressive sentences, quotes
and what they learn from
the book to their social
network.
Reading a long book
quite boring and takes
time than relax/ learn
from other utilities in
their smartphone
When they read e-book,
they’re often disturbed
by others high-interaction
apps on smart phone,
Collect the facts
They prefer reading
books when they
have holidays, long
time relax…

6. Competitors facts
There is no really convenient Reading Apps for Vietnamese:
• No official library for Vietnamese
• Not free
PROS  Official and variety sources of book
 Bringing good experience (lật trang sách)
 Can highlight any “sentences” and share to
friend via facebook or twitter
 Official library to the region of reader
CONS CONS
PROS Has many sources of Vietnamese book
 Offer free books
• Bringing not good experience
• Low interaction for Readers when Reading
books

7. Connect the dots - Insight
• 90% people using
mobility device on 3
main purposes: relaxing,
knowledge expanding,
and studying
• When they read e-book,
they’re often disturbed
by others high-interaction
apps on smart phone,
They can spend more 2 hours/day
surfing facebook and social other apps
in their busy time
They love high-interaction
apps, and put it in their
priority lists
• They also see books as
entertainment types
but not in their priority
lists
Insight:
As a young people, I want to catch up with trends, update new information
quickly because I’m afraid to be left behind.
I need a information solution which are more attractive, active and high-
interaction with my friends.
Why?Why?
Why?

8. •Trend your book
A Trendy Reading solution for Young Vietnamese
Idea & Solution
Has many sources of Vietnamese book
Offer various packaging for Readers
Official and variety sources of book
Bringing good experience (lật trang sách)
Can share any “sentences” to friend via facebook or
twitter
Foreign Apps Vietnamese Apps
We come up with the idea

9. MOBILE APPS
Free for download apps
Offer 3 package for
account:
+ 40k/month for online
reading, not download.
+100k/month for free
download
Reasonable PRICE
Bringing real experience of
turning each pages
Music in the books
EXPERIENCE
Easy to share the highlight
quote to facebook
Create a network of ebook
reader, they can share their
opinion, comment about
the books, & invite friend
for earning promotion…
High INTERACTION
This mobile apps will offer
Various sources of official
books from Vietnam and
Foreign countries
Various Sources
Free for download apps
Offer 3 package for
account:
+ 40k/month for online
reading, not download.
+100k/month for free
download
Bringing real experience of
turning each pages
Music in the books

10. We create a big PR Campaign during 3 months for our Tas to raise awareness
and offer 3 months using and downloading.
Endorsed by
EXECUTION