Abay.vn Share - Social media in asia. oct.2012
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Abay.vn Share - Social media in asia. oct.2012

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Abay.vn Share - Social media in asia. oct.2012 Presentation Transcript

  • 1. we are socialASIASOCIAL, DIGITALAND MOBILE INOCTOBER 2012
  • 2. COUNTRIES COVERED IN THIS REPORTBANGLADESHBHUTANBRUNEICAMBODIACHINAHONG KONGINDIAINDONESIAJAPANLAOSMACAUMALAYSIAMALDIVESMONGOLIAMYANMARNEPALPAKISTANPHILIPPINESSOUTH KOREASINGAPORESRI LANKATAIWANTHAILANDVIETNAM2
  • 3. FOR FURTHER INFORMATION AND OTHERREPORTS IN THE #SDMW SERIES, PLEASECONTACT SIMON KEMP AT WE ARE SOCIAL:SAYHELLO@WEARESOCIAL.SG@WEARESOCIALSG+65 9146 5356WEARESOCIAL.SG3
  • 4. THE REGIONAL PICTUREASIA-WIDE DATA AND STATISTICS
  • 5. 3,784,644,000CURRENT POPULATION OF ASIA:SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) 5
  • 6. 12 TIMESLARGER THAN THE TOTALPOPULATION OF THE USATHAT’S MORE THANSOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 6
  • 7. 54%OF THE WORLD’SPOPULATION LIVES IN ASIA7SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012)
  • 8. 57%OF ASIA’S POPULATIONLIVES IN RURAL AREASSOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 8
  • 9. 63%OF THE WORLD’S RURALPOPULATION LIVES IN ASIASOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 9
  • 10. UNDER 30MORE THAN HALF OFASIA’S POPULATION ISSOURCE: BASED ON DATA FROM THE UNITED NATIONS (2011) 10
  • 11. 29.55MEDIAN AGE OFPEOPLE IN ASIA:SOURCE: BASED ON DATA FROM THE UNITED NATIONS (2011) 11
  • 12. 26%OF ASIA’S POPULATIONIS BELOW THE AGE OF 15SOURCE: BASED ON DATA FROM THE UN AND THE US CENSUS BUREAU 12
  • 13. 3,784,644,0001,033,688,491811,641,6803,110,235,171TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKSMOBILE SUBSCRIBERSASIA REGIONAL OVERVIEWOCT2012URBANINTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATIONRURAL43%27%21%82%57%COMPILED BY @WEARESOCIALSG. FOR MORE ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE: WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON THE US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN(2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012) OR GOVT. STATISTICS WHERE MORE RECENT; SOCIAL NETWORKS: SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY(LATEST AVAILABLE DATA, SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (2012), ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) OR GOVT. STATISTICS WHERE MORE RECENT13
  • 14. 1,033,688,491INTERNET USERS IN ASIA:SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OFCOMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE14
  • 15. COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRYOF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPOREINTERNET PENETRATIONOCT201215GLOBALAVERAGE83%79% 78%75%69% 68%61%53%40%36%34%32%29%27%22%19%17% 16% 15%12% 11% 10%8%3%1%SKOREAJAPANBRUNEISINGAPORETAIWANHONGKONGMALAYSIAMACAOCHINATHAILANDVIETNAMPHILIPPINESMALDIVESASIAINDONESIABHUTANNEPALCAMBODIAPAKISTANSRILANKAMONGOLIAINDIALAOSBANGLADESHMYANMAR
  • 16. 32%61%75%36%10%40%34%79%69%83%68%12%3%15%22%29%THAILANDMALAYSIAINDONESIASINGAPOREPHILIPPINESJAPANSOUTH KOREATAIWANINDIACHINAHONG KONGSRI LANKABANGLADESHPAKISTANMALDIVESVIETNAMCOMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRYOF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPOREINTERNET PENETRATIONOCT201216
  • 17. COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRYOF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPOREINTERNET USERS (MILLIONS)OCT201217538.0121.0101.255.040.333.630.929.124.017.716.15.55.04.94.02.52.50.50.50.40.30.30.10.1CHINAINDIAJAPANINDONESIASKOREAPHILIPPINESVIETNAMPAKISTANTHAILANDMALAYSIATAIWANBANGLADESHNEPALHONGKONGSINGAPORESRILANKACAMBODIALAOSMYANMARMONGOLIABRUNEIMACAOBHUTANMALDIVESGLOBAL TOTAL:2,294 MILLIONASIA TOTAL:1,034 MILLION
  • 18. 34M18M4M24M121M538M31M101M16M40M4.9M2.5M5.5M29M55M0.1MTHAILANDMALAYSIAINDONESIASINGAPOREPHILIPPINESJAPANSOUTH KOREATAIWANINDIACHINAHONG KONGSRI LANKABANGLADESHPAKISTANMALDIVESVIETNAMCOMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRYOF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPOREINTERNET USERSOCT201218
  • 19. 45%OF THE WORLD’S INTERNETUSERS LIVE IN ASIASOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OFCOMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE19
  • 20. NEW INTERNET USERS IN ASIA IN 2012:102,000,000SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OFCOMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE20
  • 21. THAT’S EQUIVALENT TO THEPOPULATION OF THE PHILIPPINESSOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 21(! )!
  • 22. 11,350,000NEW INTERNET USERSIN ASIA EVERY MONTH:SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OFCOMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE22
  • 23. THAT’S EQUIVALENT TO ADDINGTHE ENTIRE POPULATION OFBELGIUM EVERY FOUR WEEKSSOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 23(! )!
  • 24. 14%GROWTH IN INTERNETUSERS IN ASIA IN 2012:SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OFCOMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE24
  • 25. SOURCE: COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012 25AVERAGE TIME INTERNET USERS INASIA SPEND ONLINE EACH MONTH:14.7HOURS!14.3HOURS!VS
  • 26. 1,700,000 YEARSSPENT ON THE INTERNET EACH MONTH IN ASIACOMBINED, THAT ADDS UP TO MORE THANSOURCE: BASED ON COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012 26
  • 27. SOURCE: AKAMAI TECHNOLOGIES, STATE OF THE INTERNET REPORT Q1 2012AVERAGE CONNECTION SPEED (MBPS)Q1201227SOUTH KOREAJAPANHONG KONGSINGAPORETAIWANTHAILANDMALAYSIACHINAPHILIPPINESINDIA15.710.99.35.33.93.32.01.51.21.02.6GLOBAL AVERAGE
  • 28. 69%OF ASIA’S NETIZENSWATCH ONLINE VIDEOSOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 28
  • 29. 45,000,000,000ONLINE VIDEOS INJUNE 2012 ALONEINTERNET USERS INASIA WATCHED ALMOSTSOURCE: COMSCORE VIDEO METRIX (AUG 2012) 29
  • 30. 14,200 YEARSWATCHING ONLINE VIDEOS IN JUST ONE MONTHIF THEY WATCHED JUST 10 SECONDS OF EACHVIDEO, THAT WOULD ADD UP TO MORE THANSOURCE: BASED ON DATA FROM COMSCORE VIDEO METRIX (AUG 2012) 30
  • 31. SOURCE: COMSCORE VIDEO METRIX (AUG 2012). FIGURES REPRESENT THE NUMBER OF VIDEOS WATCHED PER INTERNET USER IN JUNE 2012ONLINE VIDEOS WATCHED PER NETIZENJUN201231JAPANHONG KONGGLOBAL AVERAGESINGAPOREVIETNAMTAIWANCHINAINDIAPHILIPPINESINDONESIA2431811591581371027877695495MALAYSIA
  • 32. 61%OF INTERNET USERS INASIA PLAY ONLINE GAMESSOURCE: COMSCORE MEDIA MATRIX, AS CITED IN THE ADMA YEARBOOK 2012 32
  • 33. 64%OF INTERNET USERS IN ASIA HAVEPURCHASED A PRODUCT ONLINESOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 33
  • 34. 31%OF GLOBALE-COMMERCE REVENUESCOUNTRIES IN ASIA-PACIFIC ACCOUNT FORSOURCE: EMARKETER (AUG 2012) 34
  • 35. 811,641,680SOCIAL NETWORK USERS IN ASIA:SOURCES: BASED ON SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (LATEST AVAILABLE DATA, SEP 2012) 35
  • 36. 50%OF ALL THE WORLD’SSOCIAL MEDIA USERSASIA IS HOME TOSOURCES: BASED ON SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (LATEST AVAILABLE DATA, SEP 2012) 36
  • 37. COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THELARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)SOCIAL MEDIA PENETRATIONOCT20123762%56% 56%54% 53%45%41%36%34%29%25%23%21%18%14%11%9%7% 6% 5% 4% 4% 3% 2%N/ABRUNEIHONGKONGTAIWANSINGAPORESKOREAMALAYSIACHINAMACAOMALDIVESPHILIPPINESTHAILANDJAPANASIAINDONESIAMONGOLIABHUTANVIETNAMSRILANKANEPALINDIACAMBODIAPAKISTANLAOSBANGLADESHMYANMARGLOBALAVERAGE
  • 38. 29%45%54%25%5%41%9%23%56%53%56%7%2%4%18%34%THAILAND:FACEBOOKMALAYSIA:FACEBOOKINDONESIA:FACEBOOKSINGAPORE:FACEBOOKPHILIPPINES:FACEBOOKJAPAN:TWITTERSOUTH KOREA:CYWORLDTAIWAN:FACEBOOKINDIA:FACEBOOKCHINA:QZONEHONG KONG:FACEBOOKSRI LANKA:FACEBOOKBANGLADESH:FACEBOOKPAKISTAN:FACEBOOKCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THELARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)SOCIAL NETWORK PENETRATIONOCT2012FACEBOOKOTHER PLATFORM38MALDIVES:FACEBOOKVIETNAM:ZING
  • 39. COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THELARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)SOCIAL NETWORK USERS (MILLIONS)OCT201239552.056.743.829.929.926.016.813.112.98.27.24.03.02.91.81.40.70.40.30.20.20.10.1N/ACHINAINDIAINDONESIAJAPANPHILIPPINESSKOREATHAILANDMALAYSIATAIWANVIETNAMPAKISTANHONGKONGBANGLADESHSINGAPORENEPALSRILANKACAMBODIAMONGOLIABRUNEILAOSMACAOMALDIVESBHUTANMYANMARGLOBAL TOTAL:1,627 MILLIONASIA TOTAL:812 MILLION
  • 40. 29M13M2.9M16M55M552M8.2M30M13M26M4.0M1.4M3.0M7.2M44M0.1MTHAILAND:FACEBOOKMALAYSIA:FACEBOOKINDONESIA:FACEBOOKSINGAPORE:FACEBOOKPHILIPPINES:FACEBOOKJAPAN:TWITTERSOUTH KOREA:CYWORLDTAIWAN:FACEBOOKINDIA:FACEBOOKCHINA:QZONEHONG KONG:FACEBOOKSRI LANKA:FACEBOOKBANGLADESH:FACEBOOKPAKISTAN:FACEBOOKCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THELARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)SOCIAL NETWORK USERSOCT2012FACEBOOKOTHER PLATFORM40MALDIVES:FACEBOOKVIETNAM:ZING
  • 41. INTERNET USERS WITH A SOCIAL MEDIA ACCOUNT INTERNET USERS WHO HAVE UPDATED THEIR SOCIAL MEDIA ACCOUNT IN THE PAST MONTH SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012)SOCIAL MEDIA USERS: ACTIVE vs. TOTALSEP20124199% 97% 98% 98% 96% 95% 96% 97%91% 92%78%65%88% 88%82% 80% 79% 77% 75%72%63% 63%50%43%INDONESIACHINAPHILIPPINESMALAYSIATHAILANDVIETNAMTAIWANINDIASINGAPOREHONGKONGSKOREAJAPAN
  • 42. SOURCES: TENCENT, SINA, FACEBOOK, TECHINASIA; FIGURES FOR SOME NETWORKS REPRESENT TOTAL REGISTERED USERS, AND MAY NOT BE INDICATIVE OF ACTIVE USER NUMBERSTOP SOCIAL NETWORKS IN ASIA (USERS)OCT201242552 M337 M324 M229 MQZONETENCENT WEIBOSINA WEIBOFACEBOOK147 MRENREN
  • 43. ASIA IS HOME TO MOREFACEBOOK USERS THANANY OTHER CONTINENTSOURCE: SOCIALBAKERS (SEP 2012) 43
  • 44. 229,000,000FACEBOOK USERS IN ASIA:SOURCE: FACEBOOK (OCT 2012) 44
  • 45. SOURCE: BASED ON DATA FROM FACEBOOK AD PLANNER (OCT 2012)FACEBOOK’S DEMOGRAPHICS IN ASIAOCT20124518-24:41%13-17:16%25-34:27%35--44:10%45-54:4%55-64:1%65+:1%MALE:58%FEMALE:42%
  • 46. 10,000,000NEW FACEBOOK USERSIN ASIA EVERY MONTH:SOURCE: BASED ON DATA FROM SOCIALBAKERS (SEP 2012) 46
  • 47. THAT’S ABOUT THE SAME ASADDING THE POPULATION OFSWEDEN EVERY FOUR WEEKSSOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 47(! )!
  • 48. HOWEVER, FACEBOOK’SPENETRATION IN ASIA IS ONLY6%SOURCE: BASED ON DATA FROM FACEBOOK (2012) AND THE US CENSUS BUREAU (2012) 48
  • 49. INTERNET USERS WHO HAVE USED FACEBOOK IN THE PAST MONTH INTERNET USERS WHO HAVE USED TWITTER IN THE PAST MONTH SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012)FACEBOOK vs. TWITTER IN ASIASEP20124980%77%72%69%67%61%59% 58% 57%32%22%41%35%25%9%20%27%6%29%16%21%26%INDONESIA PHILIPPINES MALAYSIA VIETNAM TAIWAN THAILAND HONG KONG INDIA SINGAPORE S KOREA JAPAN
  • 50. 38%OF THEIR TIME ONLINEENGAGING IN ONLINE DISCUSSIONSASIA’S FEMALE NETIZENS SPENDSOURCE: TNS, AS CITED IN THE AMDA YEARBOOK 2012 50
  • 51. 60%OF INTERNET USERS IN ASIA USE SOCIALMEDIA TO INFORM PURCHASE DECISIONSSOURCE: NIELSEN (MAR 2012), AS CITED IN THE ADMA YEARBOOK 2012 51
  • 52. 28%OF INTERNET USERS IN ASIA WOULD BUY A BRANDBECAUSE A FRIEND ‘LIKES’ IT ON SOCIAL NETWORKSSOURCE: IPSOS VIA EMARKETER (JUL 2012) 52
  • 53. DOUBLETHE FIGURE FOR INTERNETUSERS IN NORTH AMERICATHAT’S ALMOSTSOURCE: IPSOS VIA EMARKETER (JUL 2012) 53
  • 54. 81%OF ASIA’S TOP BRANDSUSE SOCIAL MEDIASOURCE: BURSON MARSTELLER 54
  • 55. SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012)SOCIAL MEDIA USE BY ASIAN COMPANIESJUN201255FACEBOOKTWITTERYOUTUBELINKEDINBLOGSPINTERESTGOOGLE+89%66%64%40%39%21%13%47%OTHERS
  • 56. 75%OF BRANDS IN ASIA RAN SOCIAL MEDIAMARKETING ACTIVITY IN THE PAST YEARSOURCE: BUDDY MEDIA (JUN 2012) 56
  • 57. SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012)COMPANY OBJECTIVES OF SOCIAL MEDIAJUN201257CONTENT REACH& AWARENESSINCREASE TRAFFICTO WEBSITEBETTER CONSUMERINSIGHTSMORE EFFICIENTMARKETINGSALES & LEADGENERATIONCUSTOMER SERVICEEFFICIENCIES80%64%62%46%44%42%
  • 58. 88%33%30%18% 6% 3%SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012)WHERE SOCIAL SITS IN BUSINESS IN ASIAJUN201258MARKETING CORPORATECOMMSPUBLICRELATIONSCUSTOMERSERVICEHUMANRESOURCESOTHER
  • 59. SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012)SOCIAL ‘MEASURES OF SUCCESS’ IN ASIAJUN201259FANS & FOLLOWERS‘ENGAGEMENT’AWARENESS & BUZZAMPLIFYMARKETING GOALSSALES, LEADS &CONVERSIONSREACH OF BRANDCONTENT82%72%68%50%50%45%
  • 60. 3,110,235,171MOBILE PHONE SUBSCRIPTIONS IN ASIA:60SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY OF INFORMATION& COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
  • 61. COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRYOF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)MOBILE PENETRATIONOCT201261GLOBALAVERAGE234%214%147%140% 139%130%124%118% 117%110% 109% 106%100%94% 93%88%83% 82% 78% 78%70%63% 62%45%5%MACAOHONGKONGSINGAPOREMALDIVESVIETNAMBRUNEITAIWANMALAYSIATHAILANDSKOREAINDONESIAJAPANCAMBODIAPHILIPPINESMONGOLIASRILANKALAOSASIACHINAINDIABHUTANBANGLADESHPAKISTANNEPALMYANMAR
  • 62. 94%118%147%117%78%78%139%106%124%110%214%88%63%62%109%140%THAILANDMALAYSIAINDONESIASINGAPOREPHILIPPINESJAPANSOUTH KOREATAIWANINDIACHINAHONG KONGSRI LANKABANGLADESHPAKISTANMALDIVESVIETNAMCOMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRYOF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)MOBILE PENETRATIONOCT201262
  • 63. COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRYOF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)MOBILE SUBSCRIPTIONS (MILLIONS)OCT2012631,047.0934.1270.0134.6127.3118.3101.697.178.753.634.528.918.915.315.013.47.85.52.92.81.40.50.50.5CHINAINDIAINDONESIAJAPANVIETNAMPAKISTANBANGLADESHPHILIPPINESTHAILANDSKOREAMALAYSIATAIWANSRILANKAHONGKONGCAMBODIANEPALSINGAPORELAOSMONGOLIAMYANMARMACAOMALDIVESBRUNEIBHUTANGLOBAL TOTAL:6,300 MILLIONASIA TOTAL:3,110 MILLION
  • 64. 97M35M7.8M79M934M1,047M127M135M29M54M15M19M102M118M270M0.5MTHAILANDMALAYSIAINDONESIASINGAPOREPHILIPPINESJAPANSOUTH KOREATAIWANINDIACHINAHONG KONGSRI LANKABANGLADESHPAKISTANMALDIVESVIETNAMCOMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRYOF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)MOBILE SUBSCRIPTIONSOCT201264
  • 65. 60,000,000NEW MOBILE SUBSCRIPTIONS IN Q2 2012TOGETHER, CHINA AND INDIA ADDEDSOURCE: ERICSSON TRAFFIC AND MARKET REPORT (AUG 2012) 65
  • 66. THAT’S MORE THAN THETOTAL POPULATION OF ITALYIN ONLY THREE MONTHSSOURCE: BASED ON DATA FROM THE ITALIAN CENSUS (2011) 66(! )!
  • 67. 22%SMARTPHONEPENETRATION IN ASIA:SOURCE: EMARKETER (AUG 2012) 67
  • 68. 844,000,000SMARTPHONE USERS IN ASIATHAT EQUATES TO ROUGHLYSOURCE: BASED ON DATA FROM EMARKETER (AUG 2012) AND THE US CENSUS BUREAU 68
  • 69. NUMBER OF MOBILE INTERNETUSERS IN ASIA BY END 2012:794,000,000SOURCE: EMARKETER ESTIMATE (AUG 2012) 69
  • 70. SOURCE: CNNIC (JUN 2012) 70MOBILE INTERNET USERS OUTNUMBERPC-BASED INTERNET USERS IN CHINAVS388,000,000! 380,000,000!
  • 71. 18%OF ALL WEB TRAFFIC IN ASIACOMES FROM MOBILE DEVICESSOURCE: PINGDOM (MAY 2012) 71
  • 72. 200,000,000USERS OF TENCENT’S WECHATMOBILE INSTANT MESSAGING APP:SOURCE: TENCENT, VIA TECHINASIA (SEP 2012) 72
  • 73. 82%OF COMPANIES IN ASIA BELIEVE MOBILE SOCIALIS AN IMPORTANT PART OF THEIR STRATEGYSOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) 73
  • 74. $!43%OF PEOPLE IN ASIA ARE WILLING TO MAKETRANSACTIONS ON THEIR MOBILE PHONESSOURCE: NIELSEN (MAR 2012) AS CITED IN THE ADMA YEARBOOK 2012 74
  • 75. SOURCE: TNS MOBILE LIFE (JUN 2012)USE OF MOBILE WALLET SERVICESJUN20127531%26% 26%25%15% 15%7%4%2%1% 1% 1% 1%HONGKONGSKOREAJAPANSINGAPOREMALAYSIATAIWANCHINAINDONESIAINDIAPAKISTANPHILIPPINESTHAILANDVIETNAM
  • 76. $!85,000,000PEOPLE IN ASIA WILL MAKEMOBILE PAYMENTS IN 2012SOURCE: GARTNER ESTIMATE (MAY 2012) 76
  • 77. THAT’S MORE THAN THEPOPULATION OF GERMANYSOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 77(! )!
  • 78. COUNTRY BY COUNTRYA CLOSER LOOK AT EACH ASIAN MARKET
  • 79. 161,084,0005,501,6092,987,820101,574,000TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKMOBILE SUBSCRIBERSBANGLADESHOCT2012URBANINTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATIONRURAL28%63%72%3%2%COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)79
  • 80. 717,000139,59379,080499,198TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKMOBILE SUBSCRIBERSBHUTANOCT2012URBANINTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATIONRURAL36%19%70%64%11%COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);URBANISATION: UN (2011); INTERNET: MINISTRY OF INFORMATION & COMMUNICATION (JUN 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: MINISTRY OF INFORMATION & COMMUNICATION (JUN 2012)80
  • 81. 409,000318,900252,520530,000TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKMOBILE SUBSCRIBERSBRUNEI DARUSSALAMOCT2012URBANINTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATIONRURAL76%130%78%62%24%COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU(ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BUDDE.COM.AU (FEB 2012)81
  • 82. 14,953,0002,466,305662,06014,960,000TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKMOBILE SUBSCRIBERSCAMBODIAOCT2012URBANINTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATIONRURAL20%100%16%80%4%COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);URBANISATION: UN (2011); INTERNET: MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)82
  • 83. 1,343,240,000538,000,000552,000,0001,047,000,000TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKMOBILE SUBSCRIBERSCHINAOCT2012URBANINTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATIONRURAL51%38%41%78%49%COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);URBANISATION: UN (2011); INTERNET: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012); SOCIAL NETWORKS: TENCENT (APR 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)83
  • 84. 7,154,0004,894,9134,033,00015,293,000TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKMOBILE SUBSCRIBERSHONG KONGOCT2012URBANINTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATION100%214%68%56%COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)84
  • 85. 1,205,074,000121,000,00056,675,740934,100,000TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKMOBILE SUBSCRIBERSINDIAOCT2012URBANINTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATIONRURAL31%78%69%10%5%COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)85
  • 86. 248,645,00055,000,00043,814,560269,989,000TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKMOBILE SUBSCRIBERSINDONESIAOCT2012URBANINTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATIONRURAL51%109%22%18%49%COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)86
  • 87. 127,368,000101,228,73629,900,000134,600,000TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKMOBILE SUBSCRIBERSJAPANOCT2012URBANINTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATIONRURAL91%106%79%23%9%COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: SEMIOCAST (AUG 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)87
  • 88. 6,586,000527,400224,7005,481,000TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKMOBILE SUBSCRIBERSLAOSOCT2012URBANINTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATIONRURAL34%83%66%3%8%COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)88
  • 89. 578,000308,797210,7401,353,194TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKMOBILE SUBSCRIBERSMACAUOCT2012URBANINTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATION100%234%53%36%COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)89
  • 90. 29,180,00017,723,00013,063,60034,533,000TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKMOBILE SUBSCRIBERSMALAYSIAOCT2012URBANINTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATIONRURAL73%118%61%45%27%COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)90
  • 91. 394,000114,100135,360549,934TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKMOBILE SUBSCRIBERSMALDIVESOCT2012URBANINTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATIONRURAL41%140%29%34%59%COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012)91
  • 92. 3,180,000355,524438,9402,942,313TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKMOBILE SUBSCRIBERSMONGOLIAOCT2012URBANINTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATIONRURAL69%93%31%11%14%COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)92
  • 93. 54,585,000500,000(N/A)2,800,000TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKMOBILE SUBSCRIBERSMYANMAROCT2012URBANINTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATIONRURAL33% 67%(N/A)<1%5%COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);URBANISATION: UN (2011); INTERNET: MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (FEB 2012); SOCIAL NETWORKS: (N/A); MOBILE: MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (FEB 2012)93
  • 94. 29,891,0005,040,0001,824,38013,354,477TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKMOBILE SUBSCRIBERSNEPALOCT2012URBANINTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATIONRURAL17%17%45%83%6%COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);URBANISATION: UN (2011); INTERNET: NEPAL COMMUNICATIONS AUTHORITY (AUG 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)94
  • 95. 190,291,00029,128,9707,221,900118,317,000TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKMOBILE SUBSCRIBERSPAKISTANOCT2012URBANINTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATIONRURAL36%15%62%64%4%COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)95
  • 96. 103,775,00033,600,00029,878,24097,135,000TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKMOBILE SUBSCRIBERSTHE PHILIPPINESOCT2012URBANINTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATIONRURAL49%32%29%94%51%COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)96
  • 97. 5,353,0004,002,0482,869,3607,846,100TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKMOBILE SUBSCRIBERSSINGAPOREOCT2012URBANINTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATION100%147%75%54%COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);URBANISATION: UN (2011); INTERNET: INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY (SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)97
  • 98. 48,861,00040,329,66026,000,00053,609,000TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKMOBILE SUBSCRIBERSSOUTH KOREAOCT2012URBANINTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATIONRURAL83%110%83%53%17%COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: CYWORLD VIA BLOTER.NET (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)98
  • 99. 21,481,0002,503,1941,397,78018,866,000TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKMOBILE SUBSCRIBERSSRI LANKAOCT2012URBANINTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATIONRURAL15%88%85%7%12%COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)99
  • 100. 23,235,00016,147,00012,937,76028,917,000TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKMOBILE SUBSCRIBERSTAIWANOCT2012URBANINTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATIONRURAL78%124%69%56%22%COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);URBANISATION: UN (2011); INTERNET: TAIWAN NATIONAL STATISTICS (2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)100
  • 101. 67,091,00024,000,00016,834,14078,667,910TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKMOBILE SUBSCRIBERSTHAILANDOCT2012URBANINTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATIONRURAL34%117%36%25%66%COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)101
  • 102. 91,519,00030,858,7428,200,000127,318,045TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKMOBILE SUBSCRIBERSVIETNAMOCT2012URBANINTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATIONRURAL31%139%34%69%9%COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: ZING.ME (JAN 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)102
  • 103. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.WE’RE ALREADY HELPING MANY OF THE WORLD’STOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON.IF YOU’D LIKE TO CHAT ABOUT US HELPING YOUTOO, CALL SIMON KEMP ON +65 9146 5356, OREMAIL US AT SAYHELLO@WEARESOCIAL.SG.FIND OUT MORE AT WEARESOCIAL.SG.
  • 104. WE ARE SOCIAL SINGAPORE@WEARESOCIALSG+65 9146 5356SAYHELLO@WEARESOCIAL.SGWEARESOCIAL.SG