The document discusses best practices for social media engagement, noting that one should listen before talking and respond wisely by deciding if engagement is worthwhile, being nice, avoiding personal attacks, keeping responses short, and expressing gratitude. It also provides an introduction to Brian Sharwood as the president of HomeStars who has experience as a founder, principal, and publisher editor.

1. 1
Social Media
It’s a conversation!

2. 2
About Me
• Brian Sharwood
‣ President of HomeStars
‣ Former Roles
• Founder - Think Forward
Consulting
• Principal - SeaBoard Group
• Founder - Village Idiot Restaurant
‣ Other Roles
• Publisher Editor of

3. 3
Before you talk, you
have to listen
Step 1 Step 2

4. 4
Hearing is merely the ability
of ear to sense sounds around
one,
but, Listening is more of
conscious effort to interpret
the sounds, requiring
concentration of mind.

5. 5
Remember her?

6. 6
We all have those
powers now

7. 7
Setting up a Google
Alert
Google.ca/alerts

8. 8
Find what people

9. 9
Twitter Search

10. 10
Find the Results

11. 11
Part 2 :
Reviews, Comments,
Feedback, Industry
Notes

12. 12
Rule 1 :
Decide
Is it worth it?

13. 13

14. 14

15. 15
Rule 2
Be Nice
It can be tough, relax

16. 16
Rule 3
Don’t Get Personal
It’s about the business

17. 17
Rule 4
Keep it Short
Don’t worry about
details

18. 18
Rule 5
Gratitude
Thank those who share!

19. 19
Summary & Questions
• Listen before talking
• Respond wisely:
‣ Rule 1: Decide
‣ Rule 2: Be Nice
‣ Rule 3: Don’t Get Personal
‣ Rule 4: Keep it Short
‣ Rule 5: Gratitude!