Alles erst der Anfang
Prof. Tim Bruysten

Mediadesign Hochschule

richtwert GmbH
Foto: Tim (zeitfixierer)
Die Digitalisieru...
Digitalisierung ändert jeden
Winkel der Welt
Gewohnte Welt
1 2
Die tiefste Höhle
3
Rückkehr mit dem Elixier
Vorgeschichte
„640kb should
be enough for
anybody…“
„640kb should
be enough for
anybody…“
Bill Gates, 1981
Über 50%: im Bett Über 40%: im Bad Über 30%: beim Essen
Und manche
im Regen…
Foto: Mario Sixtus
Loading Digitalization…
1% Finished
Gewohnte Welt
1
http://vimeo.com/23164779
https://www.youtube.com/watch?v=4yT2zrIUDjM
http://vimeo.com/64389936
Trend of Convenience
Smart TV Smart WatchesTablets
Szenario:
All Situations Digital
There’s an App for that
Jedes „Ding“ wird zu einem „Device“. Inkl. App-Store.
Context Awa...
https://www.youtube.com/watch?v=4FunXnJQxYU
https://www.facebook.com/f8
http://vimeo.com/87522764
Trend of Platformication
Wallet Garden Platforms Open Web Platforms Everything as a Platform
Szenario:
Finite and Infinite Games
Plattform War
Wer wird die Standards setzen (für Werte-Tausch)?
Blue Ocean!
Keine Idee ...
https://www.youtube.com/watch?v=aBCVlIGQ0B4
https://www.youtube.com/watch?v=sUIqfjpInxY
https://www.youtube.com/watch?v=RhIa4KtrqqU
http://www.cs.rochester.edu/hci/pubs/pdfs/FoodMood.pdf
Augmented Reality Augmented Environments Augmented Platforms
Trend of Augmentation
Augmented Bodies
Szenario:
The World is not enough
Neue Kooperationen
Games + Tourismus + AppDev
Neue Spieler und neue Spielfelder z.B. im ...
http://www.dailykos.com/story/2013/05/15/1209284/-Tesla-at-war-with-sleazy-auto-dealershttps://www.youtube.com/watch?v=Qwe...
https://www.youtube.com/watch?v=6ZdSMAG90Rs
Connecting Retail & Consumer Connecting Factory & Consumer
Trend of Proximity
Connecting Everything
Szenario:
Supply Chain Breakdown
Immer weniger Filialgeschäft
Öffnungszeiten-Alarm
http://www.youtube.com/watch?v=pMFdImwMDRY
https://www.youtube.com/watch?v=wE3fmFTtP9g
https://www.youtube.com/watch?v=tFrjrgBV8K0
Autonomous Systems Robust Robots Humanoid Robots
Trend of Automation
Cheap Replication
Szenario:
Meatspace Digitalization
Cheap Repliation
Einzelhandel vs. Home-Printing
https://www.youtube.com/watch?v=76lIQtE8oDY
https://www.youtube.com/watch?v=rNRDc714W5I
http://www-05.ibm.com/de/pov/watson/index.html http://www.youtube.com/watch?v=Qv5JVRfYGnU
Brain Reading
Trend of Singularity
Brain Writing Artificial Intelligence
Szenario:
Ästhetische Welt
Das Gehirn als Passwort
Computer to Brain Interfaces
Artificial Enterprises
Software as an Enter...
Die tiefste Höhle
2
1% Finished
Loading Digitalization…
1% Finished
Loading Digitalization…
Big Data
Social Media
Social Enterprises
IP
Internet of Things
3D-Druck
RFID
Augmented...
1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
M...
1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
M...
1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
M...
1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial Robots Household Robots
M...
Loading Digitalization…
0,1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial...
Loading Digitalization…
0,1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial...
Loading Digitalization…
0,1% Finished
Campfire Society
Nano AssemblerBio Assembler
Big Data Predictive Analytics
Industrial...
Institutions will try to
preserve the problem to
which they are the
solution.
Clay Shirky
Genotyp der Digitalisierung:
Alles ist einander Kontext
Beta
Gamma
Delta
Alpha
Epsilon
Zeta
Eta
Theta
Iota
Kappa
Lambda My
Ny
Beta
Gamma
Delta
Alpha
Epsilon
Zeta
Eta
Theta
Iota
Kappa
Lambda My
Ny
physical network digital assisted network digital ne...
Beta
Gamma
Delta
Alpha
Epsilon
Zeta
Eta
Theta
Iota
Kappa
Lambda My
Ny
natürlich ästhetisch
physical network digital assist...
Beta
Gamma
Delta
Alpha
Epsilon
Zeta
Eta
Theta
Iota
Kappa
Lambda My
Ny
Clan
Familie
Freunde
Arbeitsplatz
Partei
physical ne...
Beta
Gamma
Delta
Alpha
Epsilon
Zeta
Eta
Theta
Iota
Kappa
Lambda My
Ny
Clan
Familie
Freunde
Arbeitsplatz
Partei
physical ne...
Beta
Gamma
Delta
Alpha
Epsilon
Zeta
Eta
Theta
Iota
Kappa
Lambda My
Ny
Clan
Familie
Freunde
Arbeitsplatz
Partei
physical ne...
Beta
Gamma
Delta
Alpha
Epsilon
Zeta
Eta
Theta
Iota
Kappa
Lambda My
Ny
Clan
Familie
Freunde
Arbeitsplatz
Partei
physical ne...
Beta
Gamma
Delta
Alpha
Epsilon
Zeta
Eta
Theta
Iota
Kappa
Lambda My
Ny
Clan
Familie
Freunde
Arbeitsplatz
Partei
NYSE
physic...
Rückkehr mit dem Elixier
3
WAS IST DAS
GEGENTEIL
VON SPIEL?
Foto: (c) Sabrina Nicke
LETHARGIE
LETHARGIE
Spiel
1
Arbeit?
CxP?
»What if we decided to use
everything we know about
game design to fix what‘s
wrong with reality?«
Jane McGonigal, reality ...
http://enterprise-gamification.com/index.php/en/education-a-training/71-roadwarrior-how-sap-trains-its-sales-people-on-mobi...
http://enterprise-gamification.com/index.php/en/education-a-training/71-roadwarrior-how-sap-trains-its-sales-people-on-mobi...
Siehe auch: Wirtschaftswoche 7/2014 vom 10.02.2014, Seite 64ff
Abschlussrate
ist zweistellig
gestiegen
watermarkconsult.net
fold.it
Bomardier| YouRail|http://goo.gl/ROcvT
knab.nl
17,393 IDEAS SUBMITTED.

737,569 VOTES.

96,155 COMMENTS. 

501 IDEAS IMPLEMENTED.
1% Finished
1% Finished
Potentialanalyse
Resilient Brand
Context Strategy
Digital Enterprise
Internal Empowerment Feedback LoopsExtern...
Gewohnte Welt
321
Die tiefste Höhle Rückkehr mit dem Elixier
Recap
Everything is Context Everything is a ShopEverything is a Device
Trend of Digitalization
Digitalisierung ändert jeden
Winkel der Welt
Automomy PurposeMastery
Innerhalb der
Spielregeln, frei
agieren.
Verstehbarkeit
Beherrschbarkeit
Selbstwirksamkeit
Wissen,...
Prof. Tim Bruysten
bruysten@richtwert.eu
!
www.bruysten.com
xing.com/profile/Tim_Bruysten
facebook.com/bruysten
de.linkedin...
Alles erst der Anfang – Die Digitalisierung lernt laufen
Alles erst der Anfang – Die Digitalisierung lernt laufen
Alles erst der Anfang – Die Digitalisierung lernt laufen
Alles erst der Anfang – Die Digitalisierung lernt laufen
Alles erst der Anfang – Die Digitalisierung lernt laufen
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Alles erst der Anfang – Die Digitalisierung lernt laufen

  1. 1. Alles erst der Anfang Prof. Tim Bruysten
 Mediadesign Hochschule
 richtwert GmbH Foto: Tim (zeitfixierer) Die Digitalisierung lernt laufen
  2. 2. Digitalisierung ändert jeden Winkel der Welt
  3. 3. Gewohnte Welt 1 2 Die tiefste Höhle 3 Rückkehr mit dem Elixier
  4. 4. Vorgeschichte
  5. 5. „640kb should be enough for anybody…“
  6. 6. „640kb should be enough for anybody…“ Bill Gates, 1981
  7. 7. Über 50%: im Bett Über 40%: im Bad Über 30%: beim Essen
  8. 8. Und manche im Regen… Foto: Mario Sixtus
  9. 9. Loading Digitalization… 1% Finished
  10. 10. Gewohnte Welt 1
  11. 11. http://vimeo.com/23164779
  12. 12. https://www.youtube.com/watch?v=4yT2zrIUDjM
  13. 13. http://vimeo.com/64389936
  14. 14. Trend of Convenience Smart TV Smart WatchesTablets
  15. 15. Szenario: All Situations Digital There’s an App for that Jedes „Ding“ wird zu einem „Device“. Inkl. App-Store. Context Awareness Jede Situation wird erkannt und antizipiert
  16. 16. https://www.youtube.com/watch?v=4FunXnJQxYU
  17. 17. https://www.facebook.com/f8
  18. 18. http://vimeo.com/87522764
  19. 19. Trend of Platformication Wallet Garden Platforms Open Web Platforms Everything as a Platform
  20. 20. Szenario: Finite and Infinite Games Plattform War Wer wird die Standards setzen (für Werte-Tausch)? Blue Ocean! Keine Idee ist zu abwegig… Mode-Währungen „Wie, kein GTA5 - Dollar… tja“
  21. 21. https://www.youtube.com/watch?v=aBCVlIGQ0B4
  22. 22. https://www.youtube.com/watch?v=sUIqfjpInxY
  23. 23. https://www.youtube.com/watch?v=RhIa4KtrqqU
  24. 24. http://www.cs.rochester.edu/hci/pubs/pdfs/FoodMood.pdf
  25. 25. Augmented Reality Augmented Environments Augmented Platforms Trend of Augmentation Augmented Bodies
  26. 26. Szenario: The World is not enough Neue Kooperationen Games + Tourismus + AppDev Neue Spieler und neue Spielfelder z.B. im Geldmarkt Bezahlen an der Tankstelle mit iTunes? Silent Information Wearables geben unsichtbares Feedback
  27. 27. http://www.dailykos.com/story/2013/05/15/1209284/-Tesla-at-war-with-sleazy-auto-dealershttps://www.youtube.com/watch?v=QweNsLesMrM
  28. 28. https://www.youtube.com/watch?v=6ZdSMAG90Rs
  29. 29. Connecting Retail & Consumer Connecting Factory & Consumer Trend of Proximity Connecting Everything
  30. 30. Szenario: Supply Chain Breakdown Immer weniger Filialgeschäft Öffnungszeiten-Alarm
  31. 31. http://www.youtube.com/watch?v=pMFdImwMDRY
  32. 32. https://www.youtube.com/watch?v=wE3fmFTtP9g
  33. 33. https://www.youtube.com/watch?v=tFrjrgBV8K0
  34. 34. Autonomous Systems Robust Robots Humanoid Robots Trend of Automation Cheap Replication
  35. 35. Szenario: Meatspace Digitalization Cheap Repliation Einzelhandel vs. Home-Printing
  36. 36. https://www.youtube.com/watch?v=76lIQtE8oDY
  37. 37. https://www.youtube.com/watch?v=rNRDc714W5I
  38. 38. http://www-05.ibm.com/de/pov/watson/index.html http://www.youtube.com/watch?v=Qv5JVRfYGnU
  39. 39. Brain Reading Trend of Singularity Brain Writing Artificial Intelligence
  40. 40. Szenario: Ästhetische Welt Das Gehirn als Passwort Computer to Brain Interfaces Artificial Enterprises Software as an Enterprise
  41. 41. Die tiefste Höhle 2
  42. 42. 1% Finished Loading Digitalization…
  43. 43. 1% Finished Loading Digitalization… Big Data Social Media Social Enterprises IP Internet of Things 3D-Druck RFID Augmented Reality Blue Tooth Beacon Brain Reading Brain 2 Brain Comm.
  44. 44. 1% Finished Campfire Society Nano AssemblerBio Assembler Big Data Predictive Analytics Industrial Robots Household Robots Military Robots Drones Social Media Social Enterprises Digital Enterprises Digital Society Aesthetic Society Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence Humanoid Robots Better than Human Robots Pre-Crime Mind Uploads Utility Dust Mind ReadingC2B Interfaces Mind Security Software Healthcare IP Internet of Things Artificial Enterprises Living Enterprises Kardashev X Society 3D-Druck Terminator Self Driving Cars Self Flying Planes Kardashev 1 Society Dyson Spären RFID Augmented Reality Virtual Reality Mind Writing Gen Food Printed Food Artificial Life Artificial Animals Hybrid Animals Love & Sex with Robots Kill Decision Loading Digitalization…
  45. 45. 1% Finished Campfire Society Nano AssemblerBio Assembler Big Data Predictive Analytics Industrial Robots Household Robots Military Robots Drones Social Media Social Enterprises Digital Enterprises Digital Society Aesthetic Society Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence Humanoid Robots Better than Human Robots Pre-Crime Mind Uploads Utility Dust Mind ReadingC2B Interfaces Mind Security Software Healthcare IP Internet of Things Artificial Enterprises Living Enterprises Kardashev X Society 3D-Druck Terminator Self Driving Cars Self Flying Planes Kardashev 1 Society Dyson Spären RFID Augmented Reality Virtual Reality Mind Writing Gen Food Printed Food Artificial Life Artificial Animals Hybrid Animals Love & Sex with Robots Kill Decision Loading Digitalization…
  46. 46. 1% Finished Campfire Society Nano AssemblerBio Assembler Big Data Predictive Analytics Industrial Robots Household Robots Military Robots Drones Social Media Social Enterprises Digital Enterprises Digital Society Aesthetic Society Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence Humanoid Robots Better than Human Robots Pre-Crime Mind Uploads Utility Dust Mind ReadingC2B Interfaces Mind Security Software Healthcare IP Internet of Things Artificial Enterprises Living Enterprises Kardashev X Society 3D-Druck Terminator Self Driving Cars Self Flying Planes Kardashev 1 Society Dyson Spären RFID Augmented Reality Virtual Reality Mind Writing Gen Food Printed Food Artificial Life Artificial Animals Hybrid Animals Love & Sex with Robots Kill Decision Loading Digitalization…
  47. 47. 1% Finished Campfire Society Nano AssemblerBio Assembler Big Data Predictive Analytics Industrial Robots Household Robots Military Robots Drones Social Media Social Enterprises Digital Enterprises Digital Society Aesthetic Society Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence Humanoid Robots Better than Human Robots Pre-Crime Mind Uploads Utility Dust Mind ReadingC2B Interfaces Mind Security Software Healthcare IP Internet of Things Artificial Enterprises Living Enterprises Kardashev X Society 3D-Druck Terminator Self Driving Cars Self Flying Planes Kardashev 1 Society Dyson Spären RFID Augmented Reality Virtual Reality Mind Writing Gen Food Printed Food Artificial Life Artificial Animals Hybrid Animals Love & Sex with Robots Kill Decision Loading Digitalization… Gegenwart Zukunft Science Fiction
  48. 48. Loading Digitalization… 0,1% Finished Campfire Society Nano AssemblerBio Assembler Big Data Predictive Analytics Industrial Robots Household Robots Military Robots Drones Social Media Social Enterprises Digital Enterprises Digital Society Aesthetic Society Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence Humanoid Robots Better than Human Robots Pre-Crime Mind Uploads Utility Dust Mind ReadingC2B Interfaces Mind Security Software Healthcare IP Internet of Things Artificial Enterprises Living Enterprises Kardashev X Society 3D-Druck Terminator Self Driving Cars Self Flying Planes Kardashev 1 Society Dyson Spären RFID Augmented Reality Virtual Reality Mind Writing Gen Food Printed Food Artificial Life Artificial Animals Hybrid Animals Love & Sex with Robots Kill DecisionSiggi Becker, 2013 www.siggibecker.de
  49. 49. Loading Digitalization… 0,1% Finished Campfire Society Nano AssemblerBio Assembler Big Data Predictive Analytics Industrial Robots Household Robots Military Robots Drones Social Media Social Enterprises Digital Enterprises Digital Society Aesthetic Society Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence Humanoid Robots Better than Human Robots Pre-Crime Mind Uploads Utility Dust Mind ReadingC2B Interfaces Mind Security Software Healthcare IP Internet of Things Artificial Enterprises Living Enterprises Kardashev X Society 3D-Druck Terminator Self Driving Cars Self Flying Planes Kardashev 1 Society Dyson Spären RFID Augmented Reality Virtual Reality Mind Writing Gen Food Printed Food Artificial Life Artificial Animals Hybrid Animals Love & Sex with Robots Kill DecisionSiggi Becker, 2013 www.siggibecker.de http://www.mpg.de/5917127/ferenc_krausz
  50. 50. Loading Digitalization… 0,1% Finished Campfire Society Nano AssemblerBio Assembler Big Data Predictive Analytics Industrial Robots Household Robots Military Robots Drones Social Media Social Enterprises Digital Enterprises Digital Society Aesthetic Society Algorithmic Intelligence Artificial Intelligence General Artificial Intelligence Humanoid Robots Better than Human Robots Pre-Crime Mind Uploads Utility Dust Mind ReadingC2B Interfaces Mind Security Software Healthcare IP Internet of Things Artificial Enterprises Living Enterprises Kardashev X Society 3D-Druck Terminator Self Driving Cars Self Flying Planes Kardashev 1 Society Dyson Spären RFID Augmented Reality Virtual Reality Mind Writing Gen Food Printed Food Artificial Life Artificial Animals Hybrid Animals Love & Sex with Robots Kill DecisionSiggi Becker, 2013 www.siggibecker.de http://www.mpg.de/5917127/ferenc_krausz … all (diese) Technologien dienen dem Schließen einer Lücke…
  51. 51. Institutions will try to preserve the problem to which they are the solution. Clay Shirky
  52. 52. Genotyp der Digitalisierung: Alles ist einander Kontext
  53. 53. Beta Gamma Delta Alpha Epsilon Zeta Eta Theta Iota Kappa Lambda My Ny
  54. 54. Beta Gamma Delta Alpha Epsilon Zeta Eta Theta Iota Kappa Lambda My Ny physical network digital assisted network digital network algorithmic network
  55. 55. Beta Gamma Delta Alpha Epsilon Zeta Eta Theta Iota Kappa Lambda My Ny natürlich ästhetisch physical network digital assisted network digital network algorithmic network
  56. 56. Beta Gamma Delta Alpha Epsilon Zeta Eta Theta Iota Kappa Lambda My Ny Clan Familie Freunde Arbeitsplatz Partei physical network digital assisted network digital network algorithmic network
  57. 57. Beta Gamma Delta Alpha Epsilon Zeta Eta Theta Iota Kappa Lambda My Ny Clan Familie Freunde Arbeitsplatz Partei physical network digital assisted network digital network algorithmic network
  58. 58. Beta Gamma Delta Alpha Epsilon Zeta Eta Theta Iota Kappa Lambda My Ny Clan Familie Freunde Arbeitsplatz Partei physical network digital assisted network digital network algorithmic network
  59. 59. Beta Gamma Delta Alpha Epsilon Zeta Eta Theta Iota Kappa Lambda My Ny Clan Familie Freunde Arbeitsplatz Partei physical network digital assisted network digital network algorithmic network NYSE
  60. 60. Beta Gamma Delta Alpha Epsilon Zeta Eta Theta Iota Kappa Lambda My Ny Clan Familie Freunde Arbeitsplatz Partei NYSE physical network digital assisted network digital network algorithmic network NSA "Structural Holes Versus Network Closure as Social Capital," Ronald S. Burt, in N. Lin, K. Cook and R. S. Burt: Social Capital: Theory and Research. Sociology and Economics: Controversy and Integration series. New York: Aldine de Gruyter, 2001, pp. 31-56
  61. 61. Rückkehr mit dem Elixier 3
  62. 62. WAS IST DAS GEGENTEIL VON SPIEL? Foto: (c) Sabrina Nicke
  63. 63. LETHARGIE
  64. 64. LETHARGIE Spiel 1 Arbeit? CxP?
  65. 65. »What if we decided to use everything we know about game design to fix what‘s wrong with reality?« Jane McGonigal, reality is broken, 2011
  66. 66. http://enterprise-gamification.com/index.php/en/education-a-training/71-roadwarrior-how-sap-trains-its-sales-people-on-mobility
  67. 67. http://enterprise-gamification.com/index.php/en/education-a-training/71-roadwarrior-how-sap-trains-its-sales-people-on-mobility
  68. 68. Siehe auch: Wirtschaftswoche 7/2014 vom 10.02.2014, Seite 64ff Abschlussrate ist zweistellig gestiegen
  69. 69. watermarkconsult.net
  70. 70. fold.it
  71. 71. Bomardier| YouRail|http://goo.gl/ROcvT
  72. 72. knab.nl
  73. 73. 17,393 IDEAS SUBMITTED. 737,569 VOTES. 96,155 COMMENTS. 501 IDEAS IMPLEMENTED.
  74. 74. 1% Finished
  75. 75. 1% Finished Potentialanalyse Resilient Brand Context Strategy Digital Enterprise Internal Empowerment Feedback LoopsExternal Empowerment Artificial Enterprise Antifragile Business Multi-Network Organisation
  76. 76. Gewohnte Welt 321 Die tiefste Höhle Rückkehr mit dem Elixier Recap
  77. 77. Everything is Context Everything is a ShopEverything is a Device Trend of Digitalization
  78. 78. Digitalisierung ändert jeden Winkel der Welt
  79. 79. Automomy PurposeMastery Innerhalb der Spielregeln, frei agieren. Verstehbarkeit Beherrschbarkeit Selbstwirksamkeit Wissen, wie der konkrete Teilschritt zum großen Ganzen beiträgt
  80. 80. Prof. Tim Bruysten bruysten@richtwert.eu ! www.bruysten.com xing.com/profile/Tim_Bruysten facebook.com/bruysten de.linkedin.com/in/bruysten twitter.com/timbruysten ! Downloads & Inspiration: richtwert.eu/t-systems Danke! richtwert GmbH www.richtwert.eu ! Mediadesign Hochschule www.mediadesign.de

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