As a business owner you will understand that you need to have a direction and a way to measure your progress for everything you do. It is only with tracking and measuring that you can adjust to ensure you stay on track towards your goal. This can be a lot of work for the already busy business owner hence a lot of marketing methods we see being conducted by businesses are fairly scattered.

1. Reputation
Marketing Can
Make Or Break Your
Business
www. webutationthebook.com

2. Have you heard of Reputation Marketing?
• Reputation Marketing is
not the new kid on the
block it is the intelligent
kid on the block. Permit
me to explain !
• As a business owner you
will have taken
advantage of or seen
benefits from “Word Of
Mouth Marketing“. This
being the case you
understand Reputation
Marketing as it is the
online version of “Word
Of Mouth Marketing“.

3. Did you see your industry in the video and have
a light-globe moment about
your online marketing?
• I know that for a lot of
businesses the internet
is not something you
might have had much
success marketing on.
However this is due to
the fact that you are
fighting to be seen
amongst the hundreds
of thousands of other
search results.

4. It is no longer good enough to be high
on the first page !
• These days we are seeing
listings in 3rd and
even 4th spot getting more
calls compared to the
company listed as number
1 due to ensuring their
marketing strategy heavily
favors Reputation
Marketing. This is due to
the fact that people are
doing their research prior
to doing their business.
Also it has a lot to do with
Google marketing/exposing
your online Reputation to
anybody searching for your
services or products.

5. What’s in it for your business?
• Well if you have been in
business for a while you know
the power of “Word Of
Mouth Marketing” and that it
can be a double edged sword.
You do good you have great
results with it BUT if you do
lets say not so good you will
see your bottom line suffer. It
has been so since the dawn of
time.
• Now with Reputation
Marketing this power is taken
online making it possible for
you to have raving evangelists
spreading the word about
your company faster than has
ever been possible in history
and with a much bigger reach.