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Producing Amazing Audio Content In-House



Title – Heather Marie Wells




                                           Heather Marie Wells
                                           Education Technology Coordinator
                                           Crystal Bridges Museum of American Art
                                           Bentonville, AR
                                           http://crystalbridges.org
Heather Marie Wells
                            Heather Marie Wells is the education technology coordinator at Crystal
                            Bridges Museum of American Art in Bentonville, AR, where she started
                            in November of 2010. Before joining the staff at Crystal Bridges she
                            was the collections assistant and technology coordinator at Shiloh
                            Museum of Ozark History where she started many technology initiatives
                            such as podcasting, iTunes U, the museum's Twitter feed, Facebook
Bio – Heather Marie Wells
                            page, and teen website, The Shiloh Loft, as well as developing the
                            museum’s first publically curated exhibit. Before that she served as a
                            collections assistant and an education assistant at the University of
                            Arkansas Museum.



                            Heather Marie’s projects have earned awards from the Arkansas
                            Museum Association (AMA) as well as a MUSE award from the Media &
                            Technology Committee. She was also named as the Southeastern
                            Museums Conference (SEMC) Emerging Professional of the Year for
                            2008. She has presented numerous times at AMA, SEMC, and AAM
                            meetings and written tech articles for the Historic House Museum
                            Affinity Group newsletter and the American Public Gardens Association
                            magazine. She is serving her first term on the Arkansas Museum
                            Associations’ board. Heather Marie earned her MA in anthropology
                            from the University of Arkansas.
PRODUCING AMAZING AUDIO
   CONTENT IN-HOUSE

      Heather Marie Wells
       October 24, 2011
Poll: What are you thinking of
       using audio for?
  Tours

  Podcasting

  Streaming

  On demand in galleries

  Presentations

  Other
Poll: What goals are you trying
     to achieve with audio?
  Alternative learning method

  Means of delivering supplemental information

  Reaching a global audience

  Accessibility outside of business hours

  Other
The Steps to Creating Audio


 Pre Production

 Production

 Post Production
Poll: Which step do you need
      the most help with?

 Pre Production

 Production

 Post Production
Pre Production -
           Make a Plan
Write what your goals are

How do you think you want to publish your audio?

What tone do you want to have - formal or informal?

How to pick voices

Where to record

Getting equipment
Content Concerns:
Think Before You Record

Release forms

Language

Subject matter

Copyright
Copyright - Theirs
Types of material

Performance rights organizations

  ASCAP license

  BMI license

  SESAC license

Royalty free music (podsafe music)

Sound effects
Copyright - Yours

Terms of Use

Creative Commons

Control vs. Accessibility
Making Recording Fun -
    Selecting Voices
Listen to the voices around you

What sounds pleasant to you

Tone, timber, gender, age (of the voice not the talent)

Match content to voice style

Balance of knowledge and quality
Making Recording Fun -
Quiet place
            Location
Small or large

Comfortable furniture - stands, floor mats, chairs

No phones - cell phones should be in airplane mode

Hang up signs asking for quiet

Plenty of power outlets

Convenient facilities

Good, but quiet ventilation

Available for multiple sessions
Production
Production

Record directly on a computer

  Audacity

  Garageband

Portable digital recorder
Digital Recorders

 You get what you pay

 Don’t look at anything less than $100.00

 Really nice ones start in the range of $400 - $600

 Pro recorders start at $1000 and go up
Considerations
 Battery life & type

 Physical size

 Inputs

 Audio quality

 Memory type

 Recording format

 Accessories
Resource: www.transom.org
http://transom.org/?page_id=7514
Microphones
        Type of plug

        Condenser

        Phantom power

        Direction
Misc. Equipment
  Cables

  Adapters

  Headphones

  Shock mounts

  Windscreens

  Mixers

  Sound booth

  Accessories
Sound Booth
Making Recording Fun - Talent
  Set expectations, explain the process, talk about who the
  audience is

  Have water available

  Don’t schedule marathon sessions

  Allow time for breaks and questions

  Be patient

  If they ask for another take, let them

  Be supportive, but constructive

  If a mistake is made restart at a logical place
Making Recording Fun -
           Mic Test
“Check one, two. Check one, two.”

“Pop goes the weasel ticky-tock, ticky-tock while Suzie sells
seashells by the seashore.”

“A steel seal searches childish snakes for chewy chocolates.”

“Boldly balancing pickles on punks in poodleskirts.”
Post Production
Learn from my Beginner
         Mistakes
Make a backup of your raw audio and make edits to
another copy

Save and save often

Save multiple versions

Do not delete any related files until you have published
your audio
Where to Edit
         Quiet place

         Hang up signs

         Comfortable furniture

         Plenty of power outlets

         Controllable light source

         Good ventilation
As An Editor
Give yourself breaks

Have water

Big monitors / dual monitors

Pad the schedule - it always takes longer than you think

Ergonomic work station

Like writing - do multiple rough cuts and walk away for a bit
Audacity
Easy as Editing a Word
        Document
Select audio the same way you select text

Same keyboard short cuts

  Use of the delete key

  To copy - Control c

  To cut - Control x

  To Paste - Control v

Or there’s always the edit menu
Effect Options
Common Editing Effects

Amplify

Fade

Noise Removal

Normalization
Amplify
Fade
Noise Removal
Normalize
Q&A
THANK YOU FOR ATTENDING!
           Heather Marie Wells
     Education Technology Coordinator

   HeatherMarie.Wells@CrystalBridges.org
                Twitter: hmwells
    http://sites.google.com/site/hmbwells

   Crystal Bridges Museum of American Art
             Bentonville, Arkansas
              Opening 11-11-11

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Producing Amazing Audio Content In-House

  • 1. Producing Amazing Audio Content In-House Title – Heather Marie Wells Heather Marie Wells Education Technology Coordinator Crystal Bridges Museum of American Art Bentonville, AR http://crystalbridges.org
  • 2. Heather Marie Wells Heather Marie Wells is the education technology coordinator at Crystal Bridges Museum of American Art in Bentonville, AR, where she started in November of 2010. Before joining the staff at Crystal Bridges she was the collections assistant and technology coordinator at Shiloh Museum of Ozark History where she started many technology initiatives such as podcasting, iTunes U, the museum's Twitter feed, Facebook Bio – Heather Marie Wells page, and teen website, The Shiloh Loft, as well as developing the museum’s first publically curated exhibit. Before that she served as a collections assistant and an education assistant at the University of Arkansas Museum. Heather Marie’s projects have earned awards from the Arkansas Museum Association (AMA) as well as a MUSE award from the Media & Technology Committee. She was also named as the Southeastern Museums Conference (SEMC) Emerging Professional of the Year for 2008. She has presented numerous times at AMA, SEMC, and AAM meetings and written tech articles for the Historic House Museum Affinity Group newsletter and the American Public Gardens Association magazine. She is serving her first term on the Arkansas Museum Associations’ board. Heather Marie earned her MA in anthropology from the University of Arkansas.
  • 3. PRODUCING AMAZING AUDIO CONTENT IN-HOUSE Heather Marie Wells October 24, 2011
  • 4. Poll: What are you thinking of using audio for? Tours Podcasting Streaming On demand in galleries Presentations Other
  • 5. Poll: What goals are you trying to achieve with audio? Alternative learning method Means of delivering supplemental information Reaching a global audience Accessibility outside of business hours Other
  • 6. The Steps to Creating Audio Pre Production Production Post Production
  • 7. Poll: Which step do you need the most help with? Pre Production Production Post Production
  • 8.
  • 9. Pre Production - Make a Plan Write what your goals are How do you think you want to publish your audio? What tone do you want to have - formal or informal? How to pick voices Where to record Getting equipment
  • 10. Content Concerns: Think Before You Record Release forms Language Subject matter Copyright
  • 11. Copyright - Theirs Types of material Performance rights organizations ASCAP license BMI license SESAC license Royalty free music (podsafe music) Sound effects
  • 12. Copyright - Yours Terms of Use Creative Commons Control vs. Accessibility
  • 13. Making Recording Fun - Selecting Voices Listen to the voices around you What sounds pleasant to you Tone, timber, gender, age (of the voice not the talent) Match content to voice style Balance of knowledge and quality
  • 14. Making Recording Fun - Quiet place Location Small or large Comfortable furniture - stands, floor mats, chairs No phones - cell phones should be in airplane mode Hang up signs asking for quiet Plenty of power outlets Convenient facilities Good, but quiet ventilation Available for multiple sessions
  • 16. Production Record directly on a computer Audacity Garageband Portable digital recorder
  • 17. Digital Recorders You get what you pay Don’t look at anything less than $100.00 Really nice ones start in the range of $400 - $600 Pro recorders start at $1000 and go up
  • 18. Considerations Battery life & type Physical size Inputs Audio quality Memory type Recording format Accessories
  • 21. Microphones Type of plug Condenser Phantom power Direction
  • 22. Misc. Equipment Cables Adapters Headphones Shock mounts Windscreens Mixers Sound booth Accessories
  • 24. Making Recording Fun - Talent Set expectations, explain the process, talk about who the audience is Have water available Don’t schedule marathon sessions Allow time for breaks and questions Be patient If they ask for another take, let them Be supportive, but constructive If a mistake is made restart at a logical place
  • 25. Making Recording Fun - Mic Test “Check one, two. Check one, two.” “Pop goes the weasel ticky-tock, ticky-tock while Suzie sells seashells by the seashore.” “A steel seal searches childish snakes for chewy chocolates.” “Boldly balancing pickles on punks in poodleskirts.”
  • 27. Learn from my Beginner Mistakes Make a backup of your raw audio and make edits to another copy Save and save often Save multiple versions Do not delete any related files until you have published your audio
  • 28. Where to Edit Quiet place Hang up signs Comfortable furniture Plenty of power outlets Controllable light source Good ventilation
  • 29. As An Editor Give yourself breaks Have water Big monitors / dual monitors Pad the schedule - it always takes longer than you think Ergonomic work station Like writing - do multiple rough cuts and walk away for a bit
  • 31. Easy as Editing a Word Document Select audio the same way you select text Same keyboard short cuts Use of the delete key To copy - Control c To cut - Control x To Paste - Control v Or there’s always the edit menu
  • 35. Fade
  • 38. Q&A
  • 39. THANK YOU FOR ATTENDING! Heather Marie Wells Education Technology Coordinator HeatherMarie.Wells@CrystalBridges.org Twitter: hmwells http://sites.google.com/site/hmbwells Crystal Bridges Museum of American Art Bentonville, Arkansas Opening 11-11-11