“Online won’t work for
our donors; they are
over 80 years old!”
DM PACK – SHOES OFFER
E-mail DM Piece
£0,00
£2.000,00
£4.000,00
£6.000,00
£8.000,00
£10.000,00
£12.000,00
£14.000,00
£16.000,00
£18.000,00
£20.000,00
08/11/2012...
Integrated Acquisition
Campaign
UK Case Study 1
Integrated Acquisition – How to use multi-channel
more effectively for recruiting new supporters
Integrated Acquisition
Campaign
UK Case Study 2
Results
No. mailed No. Gifts % response Gross income Avg. Gift Cost CPM Net Income GYPM ROI
Agency 'X' 50,759 253 0.50% £5...
Results
No. mailed No. Gifts % response Gross income Avg. Gift Cost CPM Net Income GYPM ROI
Agency 'X' 50,759 253 0.50% £5...
Results
No. mailed No. Gifts % response Gross income Avg. Gift Cost CPM Net Income GYPM ROI
Agency 'X' 50,759 253 0.50% £5...
Next gen uk seminar glasgow case study
Next gen uk seminar glasgow case study
Next gen uk seminar glasgow case study
Next gen uk seminar glasgow case study
Next gen uk seminar glasgow case study
Next gen uk seminar glasgow case study
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Next gen uk seminar glasgow case study

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Next gen uk seminar glasgow case study

  1. 1. “Online won’t work for our donors; they are over 80 years old!”
  2. 2. DM PACK – SHOES OFFER
  3. 3. E-mail DM Piece
  4. 4. £0,00 £2.000,00 £4.000,00 £6.000,00 £8.000,00 £10.000,00 £12.000,00 £14.000,00 £16.000,00 £18.000,00 £20.000,00 08/11/2012 10/11/2012 12/11/2012 14/11/2012 16/11/2012 18/11/2012 20/11/2012 22/11/2012 24/11/2012 26/11/2012 28/11/2012 30/11/2012 02/12/2012 04/12/2012 06/12/2012 08/12/2012 10/12/2012 12/12/2012 14/12/2012 16/12/2012 18/12/2012 20/12/2012 22/12/2012 24/12/2012 26/12/2012 28/12/2012 30/12/2012 01/01/2013 03/01/2013 05/01/2013 07/01/2013 09/01/2013 11/01/2013 13/01/2013 Advent 2012 Online Giving Online Just Giving Direct Donations Total Just Giving Page Donations Total Combined JustGiving Total 1st e-remindere-appeal 2nd e-reminder
  5. 5. Integrated Acquisition Campaign UK Case Study 1
  6. 6. Integrated Acquisition – How to use multi-channel more effectively for recruiting new supporters
  7. 7. Integrated Acquisition Campaign UK Case Study 2
  8. 8. Results No. mailed No. Gifts % response Gross income Avg. Gift Cost CPM Net Income GYPM ROI Agency 'X' 50,759 253 0.50% £5,087 £20.11 £30,014 £591 -£24,927 £100 0.17 Xtraordinary 50,462 744 1.47% £12,460 £16.75 £30,858 £612 -£18,398 £247 0.40 Agency Acquisition Head to Head Test No. mailed No. Gifts % response Gross income Avg. Gift Cost Agency 'X' 50,759 253 0.50% £5,087 £20.11 £30,014 Xtraordinary 50,462 744 1.47% £12,460 £16.75 £30,858 Agency Acquisition Head to Head Test
  9. 9. Results No. mailed No. Gifts % response Gross income Avg. Gift Cost CPM Net Income GYPM ROI Agency 'X' 50,759 253 0.50% £5,087 £20.11 £30,014 £591 -£24,927 £100 0.17 Xtraordinary 50,462 744 1.47% £12,460 £16.75 £30,858 £612 -£18,398 £247 0.40 Agency Acquisition Head to Head Test No. mailed No. Gifts % response Gross income Avg. Gift Cos Agency 'X' 50,759 253 0.50% £5,087 £20.11 £30,0 Xtraordinary 50,462 744 1.47% £12,460 £16.75 £30,8 Agency Acquisition Head to Head Test
  10. 10. Results No. mailed No. Gifts % response Gross income Avg. Gift Cost CPM Net Income GYPM ROI Agency 'X' 50,759 253 0.50% £5,087 £20.11 £30,014 £591 -£24,927 £100 0.17 Xtraordinary 50,462 744 1.47% £12,460 £16.75 £30,858 £612 -£18,398 £247 0.40 Agency Acquisition Head to Head Test No. mailed No. Gifts % response Gross income Avg. Gift Cost Agency 'X' 50,759 253 0.50% £5,087 £20.11 £30,014 Xtraordinary 50,462 744 1.47% £12,460 £16.75 £30,858 Agency Acquisition Head to Head Test

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