HULT Innovation OlympicsLEVI STRAUSS & CO.<br />Pioneers of Style & Change<br />By<br />Hitesh Malhotra<br />
Agenda<br />Background<br />What is a Pioneer?<br />Market<br />Web Contents<br />Sustainability<br />3 Years from Launch<...
Background<br />August 4, 2011<br />Levi’s ®<br />3<br />Three million monthly visitors<br />Business opportunity mapping<...
Growth of the Woman<br />August 4, 2011<br />4<br />Levi’s ®<br />Levi’s grows with your life – relevant content <br />Lev...
Growth of the WomanConcepts Review<br />1. Where will your Levi’s take you?<br />Levi’s is a partner for all of life’s mom...
August 4, 2011<br />Levi’s ®<br />6<br />Levi’s <br />world connection<br />Growth of the Woman<br />Making a difference <...
What is a Levi’s Pioneer?<br />Be yourself <br />Do what matters<br />Start now<br />Engage with others<br />Never stop as...
Market<br />August 4, 2011<br />Levi’s ®<br />8<br />Women internet users in the age group of 18-35<br /><ul><li> % Women ...
Market<br />August 4, 2011<br />Levi’s ®<br />9<br />% Topic of interests by age group<br />63.6%<br />Family/Relationship...
Market<br />August 4, 2011<br />Levi’s ®<br />10<br />Levi’s World Connection<br />LATIN AMERICA<br />ASIA<br />PACIFIC<br...
Capturing the Market<br />Relevancy<br />Focused content, group segmentation,  participation<br />Innovative Shopping<br /...
Tools for Capturing the Market<br />July 19, 2011<br />Levi’s ®<br />12<br />Launch Event<br />Website Launch<br />Integra...
Launch Event<br />August 4, 2011<br />Levi’s ®<br />13<br />It Starts Here!<br />
Pledge Event: Commit to Change<br />July 19, 2011<br />Levi’s ®<br />14<br />Proposal:<br /><ul><li>World’s largest public...
Guinness World Record
It starts here effect
San Francisco (Union Square, Levi’s Plaza)
Activities
Pledge booth, food trucks (Off the Grid), music, live Twitter feed
Why it works
Creates buzz, public involvement, Twitter#, visual</li></ul>Potential Reach: 33.1 Million<br />Reach Conversion: 2.7 Milli...
3 Million Monthly Visitors<br />Potential Reach<br />Total number of people reached from attendees, through Facebook , Twi...
Website Launch<br />SIGN UP & GET FREE SHIPPING<br />SUBMIT<br />MY ACCOUNT<br />STORE LOCATOR<br />TRACK ORDER<br />MEN<b...
Web Contents:Student<br />Content: <br />Pioneers- Alex Morgan, Farah Pavri, Kaori Ooi<br />Blogs- College Fashion, Operat...
SIGN UP & GET FREE SHIPPING<br />SUBMIT<br />MY ACCOUNT<br />STORE LOCATOR<br />TRACK ORDER<br />MEN<br />WOMEN<br />JUNIO...
SIGN UP & GET FREE SHIPPING<br />SUBMIT<br />MY ACCOUNT<br />STORE LOCATOR<br />TRACK ORDER<br />MEN<br />WOMEN<br />JUNIO...
SIGN UP & GET FREE SHIPPING<br />SUBMIT<br />MY ACCOUNT<br />STORE LOCATOR<br />TRACK ORDER<br />MEN<br />WOMEN<br />JUNIO...
SIGN UP & GET FREE SHIPPING<br />SUBMIT<br />MY ACCOUNT<br />STORE LOCATOR<br />TRACK ORDER<br />MEN<br />WOMEN<br />JUNIO...
Web Contents:Professionals<br />Content:<br />Pioneers- Kayo Kusuda, Jessica Herrin, Molly Barker<br />Blogs- Rieko Tahara...
SIGN UP & GET FREE SHIPPING<br />SUBMIT<br />MY ACCOUNT<br />STORE LOCATOR<br />TRACK ORDER<br />MEN<br />WOMEN<br />JUNIO...
SIGN UP & GET FREE SHIPPING<br />SUBMIT<br />MY ACCOUNT<br />STORE LOCATOR<br />TRACK ORDER<br />MEN<br />WOMEN<br />JUNIO...
QR Code Advertising<br />August 4, 2011<br />Levi’s ®<br />25<br />
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Online Content Management

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  • What I wore .com
  • Use the Levispdf“Enable Levi’s Digital Community to become a vibrant, sustainable marketing asset that builds brand equity and purchase intent leading to conversion and loyalty”
  • Pioneers of Style and Change
  • Pioneerの写真!?
  • Social networking is central to women’s internet experience. Information sharing through blogs and multimedia. IM such as - comments, retweets etc key drivers of online buying. More women than men transact on the Internet and, collectively, they spend more.
  • http://www.levi.com/default.asp?view=gspUSA: 1EUROPE: 21LATINC AMERICA: 11ASIA PACIFIC:15CANADA: 1Total 49 countries
  • Balanced lifestyle management for woman by women targeted at different stages of the life.Inspirational for women.Participation &amp; collaboration.Enable woman to do good, feel good &amp; share good.
  • ワンクリックでショップへいく。QRコード -&gt; 広告に入れていくカレッジファッション-&gt;詳細ブログ-&gt;リーバイスショップ
  • 2枚目のUSAページ
  • Molly barker- girls on the runThe New Professional- Angeline evans, Special occasions- birthday coupons
  • クリックフレンチガール写真が大きくなる 赤色の部分を使う文章が必要Pledge カーブID好みのスタイルいいねの人数文字を全て大文字にするバー
  • Pledge
  • Questions-whats next, what elseSushmita- First woman to win ms universe, now focusing on charity- aids campaign
  • “Enable Levi’s Digital Community to become a vibrant, sustainable marketing asset that builds brand equity and purchase intent leading to conversion and loyalty”
  • Online Content Management

    1. 1. HULT Innovation OlympicsLEVI STRAUSS & CO.<br />Pioneers of Style & Change<br />By<br />Hitesh Malhotra<br />
    2. 2. Agenda<br />Background<br />What is a Pioneer?<br />Market<br />Web Contents<br />Sustainability<br />3 Years from Launch<br />August 4, 2011<br />Levi’s ®<br />2<br />
    3. 3. Background<br />August 4, 2011<br />Levi’s ®<br />3<br />Three million monthly visitors<br />Business opportunity mapping<br />Fields of Play<br />Social Media - Avatar<br />High Fashion - Growth of the woman<br />Growth of the Woman<br />
    4. 4. Growth of the Woman<br />August 4, 2011<br />4<br />Levi’s ®<br />Levi’s grows with your life – relevant content <br />Levi’s Student<br />On campus, seasonal offerings, a student’s life content<br />Levi’s Professional <br />Higher style, look good at work, maturing content<br />Levi’s Lifestyle<br />Remain in the know, look good wherever life takes you, feel good content<br />Leaving their mark on this world in style<br />
    5. 5. Growth of the WomanConcepts Review<br />1. Where will your Levi’s take you?<br />Levi’s is a partner for all of life’s moments and journeys, strong opportunity for user generated content and sharing, creating outreach and word of mouth<br />August 4, 2011<br />5<br />Levi’s ®<br />2. Levi’s Brand Stars<br /><ul><li>Levi’s stars paving the way for the next generation, excellent chance to capitalize on current movers with a positive message, big brand perception opportunities</li></ul>2. Levi’s Brand Stars<br />3. Making a difference with Levi’s<br /><ul><li>Levi’s pioneers of style and change, great potential for campaign involvement with small and large actions, increase in brand equity with more reasons to purchase Levi’s</li></ul>3. Making a difference with Levi’s<br />4. Levi’s world connection<br /><ul><li>Levi’s network decreasing borders, capability to reach immense populations with creation of networks and social webs, increase in world image and brand referencing. </li></ul>4. Levi’s world connection<br />
    6. 6. August 4, 2011<br />Levi’s ®<br />6<br />Levi’s <br />world connection<br />Growth of the Woman<br />Making a difference <br />with Levi’s<br />Levi’s Brand Stars<br />Business Concept<br />
    7. 7. What is a Levi’s Pioneer?<br />Be yourself <br />Do what matters<br />Start now<br />Engage with others<br />Never stop asking questions<br />August 4, 2011<br />Levi’s ®<br />7<br />Characteristics of a pioneer<br />“Throughout our long history we’ve inspired change in the marketplace, the workplace and the world”<br />
    8. 8. Market<br />August 4, 2011<br />Levi’s ®<br />8<br />Women internet users in the age group of 18-35<br /><ul><li> % Women 18+ in Regional </li></ul>  Internet Populations<br /><ul><li> Share of Time Spent Online</li></ul>Social<br />Networking<br />Directories/<br />Resources<br />Asia<br />Pacific<br />42.4%<br />2.2%<br />16.3%<br />Instant<br />Messengers<br />Europe<br />47.0%<br />Auctions<br />1.5%<br />11.3%<br />North<br />America<br />E-mail<br />7.7%<br />50.4%<br />Photos<br />1.0%<br />Latin<br />America<br />Multimedia<br />Blogs<br />5.2%<br />0.9%<br />48.1%<br />General<br />News<br />Retail<br />2.9%<br />0.9%<br />
    9. 9. Market<br />August 4, 2011<br />Levi’s ®<br />9<br />% Topic of interests by age group<br />63.6%<br />Family/Relationships<br />12.2%<br />42.4%<br />38.2%<br />Technology<br />32.1%<br />49.3%<br />18.9%<br />72.6%<br />Entertainment<br />42.6%<br />Philanthropy/Non Profit<br />41.5%<br />18.0%<br />26.3%<br />51.9%<br />Fashion & Lifestyle<br />45.8%<br />31+ yrs<br />43.1%<br />24-31 yrs<br />18-24 yrs<br />
    10. 10. Market<br />August 4, 2011<br />Levi’s ®<br />10<br />Levi’s World Connection<br />LATIN AMERICA<br />ASIA<br />PACIFIC<br />USA<br />EUROPE<br />CANADA<br />Total 49 Countries<br />
    11. 11. Capturing the Market<br />Relevancy<br />Focused content, group segmentation, participation<br />Innovative Shopping<br />QR codes, look of the day, shopping integration, one click<br />Thinking globally, acting locally<br />Replicable across borders, global competitions<br />Connection<br />Emotional, promotional, social<br />July 19, 2011<br />Levi’s ®<br />11<br />
    12. 12. Tools for Capturing the Market<br />July 19, 2011<br />Levi’s ®<br />12<br />Launch Event<br />Website Launch<br />Integrated Shopping<br />Online Events<br />Offline Events<br />
    13. 13. Launch Event<br />August 4, 2011<br />Levi’s ®<br />13<br />It Starts Here!<br />
    14. 14. Pledge Event: Commit to Change<br />July 19, 2011<br />Levi’s ®<br />14<br />Proposal:<br /><ul><li>World’s largest public commitment to change (5000+ attendees)
    15. 15. Guinness World Record
    16. 16. It starts here effect
    17. 17. San Francisco (Union Square, Levi’s Plaza)
    18. 18. Activities
    19. 19. Pledge booth, food trucks (Off the Grid), music, live Twitter feed
    20. 20. Why it works
    21. 21. Creates buzz, public involvement, Twitter#, visual</li></ul>Potential Reach: 33.1 Million<br />Reach Conversion: 2.7 Million<br />
    22. 22. 3 Million Monthly Visitors<br />Potential Reach<br />Total number of people reached from attendees, through Facebook , Twitter, Blogger network, Website hits, YouTube and RSS subscription<br />33.1 Million<br />8% Conversion<br />2.7 Million Pioneers<br />July 19, 2011<br />Levi’s ®<br />15<br />
    23. 23. Website Launch<br />SIGN UP & GET FREE SHIPPING<br />SUBMIT<br />MY ACCOUNT<br />STORE LOCATOR<br />TRACK ORDER<br />MEN<br />WOMEN<br />JUNIORS<br />KIDS & BABY<br />FRIENDS STORE<br />EXPLORE<br />KEY WORD OR NUMBER<br />SEARCH<br />PIONEERS<br />SHOPPING BAG :<br />1 ITEM<br />$ 67.59<br />
    24. 24. Web Contents:Student<br />Content: <br />Pioneers- Alex Morgan, Farah Pavri, Kaori Ooi<br />Blogs- College Fashion, Operation Beautiful, Every College Girl<br />Interaction- Style of the day, Levi’s Pioneer contest, Style Pioneer challenge<br />Promotion:<br />Friend vote raffles, coupons, style suggestions<br />Emotion:<br />Acceptance, knowledge, expression, social connections<br />August 4, 2011<br />Levi’s ®<br />17<br />
    25. 25. SIGN UP & GET FREE SHIPPING<br />SUBMIT<br />MY ACCOUNT<br />STORE LOCATOR<br />TRACK ORDER<br />MEN<br />WOMEN<br />JUNIORS<br />KIDS & BABY<br />FRIENDS STORE<br />EXPLORE<br />KEY WORD OR NUMBER<br />SEARCH<br />PIONEERS<br />STUDENT<br />SHOPPING BAG :<br />1 ITEM<br />$ 67.59<br />FEATURED PIONEER<br />FEATURED PIONEER<br />PIONEER RANKING<br />PROFESSIONAL<br />LIFESTYLE<br />+1(1st)<br />ALEX MORGAN<br />Genieve Sanchez<br /> Morgan concluded her four years in Berkeley tied for the third all-time scorer in California history with 45 goals and in sole possession of third place in terms of points 107. <br />IwonaWiczuk<br />Tamara Sam <br />BLOGGERS<br />Melissa Gray<br />-1(2nd)<br />STYLE OF THE DAY<br />Celebrity Street Style of the Week: Jordana Brewster, Emma Roberts, & Nicky Hlton.<br />Aima Lee <br />“I love this….<br />ZEPHYR<br />CecilieMareseGrendahl<br />Lisa Haws<br />Angela Pohl<br />One click<br />“Must to buy….”<br />to shop<br />WANT TO DO SOMETHING?<br />Rupam Patel<br />Inger Stapleton<br />“My plan is to…<br />You can do something different from right now.<br />#Levis Pioneer ”<br />“My friend has ….<br />Monica Savini<br />“I am going to make…”<br />#Levis Pioneer ”<br />
    26. 26. SIGN UP & GET FREE SHIPPING<br />SUBMIT<br />MY ACCOUNT<br />STORE LOCATOR<br />TRACK ORDER<br />MEN<br />WOMEN<br />JUNIORS<br />KIDS & BABY<br />FRIENDS STORE<br />EXPLORE<br />KEY WORD OR NUMBER<br />SEARCH<br />PIONEERS<br />STUDENT<br />SHOPPING BAG :<br />1 ITEM<br />$ 67.59<br />Look2: <br />Ashley Olsen’s Casual Classic Look<br />Outfit Inspired by Ashley<br />I was totally enamored with Ashley’s outfit as soon as I saw it — she effortlessly mixes casual denim with a severe pair of kicks and a sharp blazer. Also, ….<br />Tank top, Jeans, Blazer, Sunglasses, Clutch, Shoes<br />Ashley’s outfit centers around a pair of boyfriend jeans, preferably in a dark wash, in keeping with the dark tank and blazer…..<br />August 4, 2011<br />Levi’s ®<br />19<br />
    27. 27. SIGN UP & GET FREE SHIPPING<br />SUBMIT<br />MY ACCOUNT<br />STORE LOCATOR<br />TRACK ORDER<br />MEN<br />WOMEN<br />JUNIORS<br />KIDS & BABY<br />FRIENDS STORE<br />EXPLORE<br />KEY WORD OR NUMBER<br />SEARCH<br />PIONEERS<br />STUDENT<br />SHOPPING BAG :<br />1 ITEM<br />$ 67.59<br />
    28. 28. SIGN UP & GET FREE SHIPPING<br />SUBMIT<br />MY ACCOUNT<br />STORE LOCATOR<br />TRACK ORDER<br />MEN<br />WOMEN<br />JUNIORS<br />KIDS & BABY<br />FRIENDS STORE<br />EXPLORE<br />KEY WORD OR NUMBER<br />SEARCH<br />PIONEERS<br />STUDENT<br />SHOPPING BAG :<br />1 ITEM<br />$ 67.59<br />Levi’s Pioneers Launch Event<br />FEATURED PIONEER<br />PIONEER RANKING<br />PROFESSIONAL<br />LIFESTYLE<br />+1(1st)<br />ALEX MORGAN<br />Genieve Sanchez<br /> Morgan concluded her four years in Berkeley tied for the third all-time scorer in California history with 45 goals and in sole possession of third place in terms of points 107. <br />IwonaWiczuk<br />Tamara Sam <br />BLOGGERS<br />Melissa Gray<br />-1(2nd)<br />STYLE OF THE DAY<br />Celebrity Street Style of the Week: Jordana Brewster, Emma Roberts, & Nicky Hlton.<br />Aima Lee <br />“I love this….”<br />ZEPHYR<br />CecilieMareseGrendahl<br />Lisa Haws<br />Angela Pohl<br />One click<br />“Must to buy….”<br />to shop<br />WANT TO DO SOMETHING?<br />Rupam Patel<br />Inger Stapleton<br />“My plan is to…<br />You can do something different from right now.<br />#Levis Pioneer ”<br />“My friend has….”<br />Monica Savini<br />“I am going to make…”<br />#Levis Pioneer ”<br />
    29. 29. Web Contents:Professionals<br />Content:<br />Pioneers- Kayo Kusuda, Jessica Herrin, Molly Barker<br />Blogs- Rieko Tahara, Penelope Trunk, The New Professional <br />Interaction- Levi’s Challenge, recycle styles, pioneering stories, world change competition<br />Promotion: <br />Special occasions, jean swap, secret shopping events<br />Emotion:<br />Need for voice, social connection, style information<br />August 4, 2011<br />Levi’s ®<br />22<br />
    30. 30. SIGN UP & GET FREE SHIPPING<br />SUBMIT<br />MY ACCOUNT<br />STORE LOCATOR<br />TRACK ORDER<br />MEN<br />WOMEN<br />JUNIORS<br />KIDS & BABY<br />FRIENDS STORE<br />EXPLORE<br />KEY WORD OR NUMBER<br />SEARCH<br />PIONEERS<br />SHOPPING BAG :<br />3 ITEMS<br />$ 187.77<br />STUDENT<br />PIONEEROF THE WEEK<br />Levi’s Challenge Ranking<br />FEATURED PIONEER<br />PROFESSIONAL<br />+1(1st)<br />LIFESTYLE<br />I got inspired by people helping Japan after the Tsunami disaster. Now, I pledge to help the disaster victims, so that…<br />Kayo Kusuda<br /> Kayo is sharing her successful business experience to the other women by conducting classes every weekend, so that can empower woman to the society. <br />Rina Yamamura<br />Okamura Miho<br />Asami Sato<br />Ayano Shimomura<br />BLOGGERS<br />CRYSTAL LINE Corp.<br />-1(2nd)<br />Planning, design, and story are the concepts of her business. Her strong leadership is ….<br />WORLD PIONEER RANKING<br />-1(2nd)<br />+1 (1st)<br />Ayaka Kawakami<br />Kaoru Shimada<br />Rieko Tahara<br />+3(3rd)<br />RECYCLE YOUR JEANS<br />WANT TO HELP OTHERS?<br />Tell to others how are you recycling your jeans. You can do something different from now<br />You can help others by joining in this association<br />23,897 votes<br />15,776 votes<br />17,359 votes<br />
    31. 31. SIGN UP & GET FREE SHIPPING<br />SUBMIT<br />MY ACCOUNT<br />STORE LOCATOR<br />TRACK ORDER<br />MEN<br />WOMEN<br />JUNIORS<br />KIDS & BABY<br />FRIENDS STORE<br />EXPLORE<br />KEY WORD OR NUMBER<br />SEARCH<br />PIONEERS<br />SHOPPING BAG :<br />3 ITEMS<br />$ 187.77<br />PROFESSIONAL<br />WORLD PIONEER RANKING 2nd<br />Levi’s Challenge Ranking<br />FEATURED PIONEER<br />+1(1st)<br />Sophie’s Curve ID is Supreme. Next is find your Curve ID.<br />Sophie Dubois<br />I got inspired by people helping Japan after the Tsunami disaster. Now, I pledge to help the disaster victims, so that…<br />Kayo Kusuda<br /> Kayo is sharing her successful business experience to the other women by conducting classes every weekend, so that can empower woman to the society. <br />Rina Yamamura<br />Simple yet elegant and girlie yet funky seemed to be the overall  style. Heels definitely make the outfit sexy, but the Levi’s supreme jeans and the trendy jacket helped to add to the coolness of the outfit. <br />Okamura Miho<br />Asami Sato<br />Ayano Shimomura<br />BLOGGERS<br />CRYSTAL LINE Corp.<br />-1(2nd)<br />One click<br />to shop<br />Planning, design, and story are the concepts of her business. Her strong leadership is ….<br />Work: Photographer<br />Lives in : Paris<br />Ayaka Kawakami<br />Kaoru Shimada<br />Rieko Tahara<br />Holding: 6 Levi’s Jeans<br />RECYCLE YOUR JEANS<br />Levi’s Fans: 8 years<br />WANT TO HELP OTHERS?<br />Tell to others how are you recycling your jeans. You can do something different from now<br />Sophie’s PLEDGE<br />WHAT IS YOUR PLEDGE?<br />You can help others by joining in this association<br />After my father got cancer, I realized that I didn’t have a time with my parents. I will be nice to my parents and will have more… <br />
    32. 32. QR Code Advertising<br />August 4, 2011<br />Levi’s ®<br />25<br />
    33. 33. QR Code Shopping<br />August 4, 2011<br />Levi’s ®<br />26<br />MY ACCOUNT<br />STORE LOCATOR<br />TRACK ORDER<br />KEY WORD OR NUMBER<br />SEARCH<br />SHOPPING BAG :<br />1 ITEM<br />$ 68.00<br />
    34. 34. Web Contents:Lifestyle<br />Content:<br />Pioneers- SushmitaSen, Emily Chang, Misty Gibbs<br />Blogs- Shobha De, Chez Pim, Green Mamas Pad, Beth Kanter<br />Interaction- Oxfam hours drive, tip of the day, look of the day, inspired men videos<br />Promotion: <br />Friends and family events, donation coupons, coupling discounts<br />Emotion:<br />Questions, feminine, youthful feeling, keeping current<br />August 4, 2011<br />Levi’s ®<br />27<br />
    35. 35. 150 Mathilda Place., ste 200<br />Sunnyvale, CA  94086<br />SIGN UP & GET FREE SHIPPING<br />SUBMIT<br />MY ACCOUNT<br />STORE LOCATOR<br />TRACK ORDER<br />MEN<br />WOMEN<br />JUNIORS<br />KIDS & BABY<br />FRIENDS STORE<br />EXPLORE<br />KEY WORD OR NUMBER<br />SEARCH<br />PIONEERS<br />STUDENT<br />SHOPPING BAG :<br />3 ITEMS<br />$ 187.77<br />TIP OF THE DAY<br />FEATURED PIONEER<br />PROFESSIONAL<br /> Donate your hours for special Levi’s deals<br />LIFESTYLE<br />Sushmita Sen<br />POVERTY FREE WORLD<br /> Indian actress was first Indian woman to win the “Miss Universe” contest. Inspiration for X&Y gen, Sen is deeply involve with social events and social service. <br />Now 86% <br />Participation<br />10,971 people <br /> Get involved and make a difference right now !<br />BLOGGERS<br />Author & Style Icon<br />LOOK OF THE DAY<br />17 top selling Books. Weekly columns in top 4 newspapers. Most trusted person list.<br />COMMIT HOURS<br />PoornimaSoni<br />ShrutiMalviya<br />Love to help. 10 hours<br />“I have to buy this…<br />UpasnaPandey<br />Shobha De<br />UpasnaPandey<br />It’s time to make action. 8 hours<br />“I bought this and it is…<br />WANT TO DO ONE NICE THING?<br />DoOneNiceThing.com will help you to change your life in a different way<br />GulishaMalviya<br />“It is really nice….<br />
    36. 36. 150 Mathilda Place., ste 200<br />Sunnyvale, CA  94086<br />SIGN UP & GET FREE SHIPPING<br />SUBMIT<br />MY ACCOUNT<br />STORE LOCATOR<br />TRACK ORDER<br />MEN<br />WOMEN<br />JUNIORS<br />KIDS & BABY<br />FRIENDS STORE<br />EXPLORE<br />KEY WORD OR NUMBER<br />SEARCH<br />PIONEERS<br />LIFESTYLE<br />SHOPPING BAG :<br />3 ITEMS<br />$ 187.77<br />LOOK OF THE DAY<br /> Donate your hours and get Levi’s jeans for free!!<br />FEATURED PIONEER<br />Sushmita Sen<br />POVERTY FREE WORLD<br /> Indian actress was first Indian woman to win the “Miss Universe” contest. Inspiration for X&Y gen, Sen is deeply involve with social events and social service. <br />Now 86% <br />Participation<br />10,971 people <br /> Get involved and make a difference right now !<br />BLOGGERS<br />Author & Style Icon<br />17 top selling Books. Weekly columns in top 4 newspapers. Most trusted person list.<br />COMMIT HOURS<br />PoornimaSoni<br />Love to help. 10 hours<br />UpasnaPandey<br />Shobha De<br />It’s time to make action. 8 hours<br />WANT TO DO ONE NICE THING?<br />DoOneNiceThing.com will help you to change your life in a different way<br />
    37. 37. Sustained Activity<br />Offline Events<br />Pledge Event<br />Go Red for Women<br />Marathon<br />Concerts<br />Online Events<br />Pioneer Competition<br />Pioneer Challenge<br />Oxfam Hours Drive<br />World Pioneer<br />Content<br />Blogs<br />Pioneers<br />Styles<br />Pledging <br />Shopping<br />August 4, 2011<br />Levi’s ®<br />30<br />Site Traffic Increase<br />Pledge Event<br />2.7 million<br />Pioneer Challenge<br />1.1 million<br />
    38. 38. 3 Years from Launch<br />July 19, 2011<br />Levi’s ®<br />31<br />“A vibrant, sustainable marketing asset that builds brand equity and purchase intent leading to conversion and loyalty”<br />Pledge Event - Multiple cities with worldwide interaction<br />Pioneers Website- Worldwide replication<br />Community- Daily resource for entertainment and shopping<br />
    39. 39. Thank You<br />

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