Social Media has emerged as one of the best marketing phenomenon in the last few years and social media optimization is a process of gaining traffic through social media sites. Social media optimization services helps in adding to the brand value of your website. It's a word of mouth marketing technique where your customers become you active marketing agents. They are continuously covering social media sites to get news, updates and offers from their favourite brands. For example, Facebook is a full-blown social networking site that allows for sharing updates, photos, events and a various other activities. Similarly you can cash in on other popular social media sites using social media marketing services.