PRCA 3030 Trade Book Review By: Haley J. Higgs “A book which can teach 1000 times you more than what the best MBA course in the world can teach you.” “Technology+Business= The Google Story!” Written By: David A. Vise and Mark Malseed
Pulitzer Prize-Winning reporter for The Washington Post Senior Advisor to New Mountain Capital Senior Advisor to New Mountain Vantage Doctorate of Literary Letters Who is David A. Vise?
Co-founder and Executive Editor of OhMyGov, Inc. Former exclusive researcher for Bob Woodward Collaborated on the #1 bestsellers Plan of Attack and Bush at War Who is Mark Malseed?
Value Value your ideas, your creativity, your customers and your competitors Dare to be different Different ideas, different solutions and even different avenues Network Network at every opportunity because you never know who maybe a connection What did I learn?
PH.D. Thesis Births Google Two Stanford students create Google out of the research they did for their thesis The Big Three Brilliance, Innovation and Enhancing the customer experience What surprised me?
The Google “Double Standard” Advertisements = Sponsored Links Google vs. The World Multimillion dollar company is being viewed as a big threat What do I want to learn more about?
Recommendation? I would recommend this book to anyone looking to go into business, any part of a business or start their own business.