2. 1. Why you?
1. Why do you want to become an
entrepreneur?
2. How well do you know the business?
3. What is it about this business/sector that
attracts you?
4. How many people do you know who can help
you with the business?
5. How would you write your entrepreneurial
CV?
3. 2. What is the product / service?
6. What is the opportunity?
7. How well is the product defined?
8. Has the competition been defined well?
4. 3. Who are your customers?
9. How compelling is the reason for the
customer to shift?
10.Has the target market been logically defined?
11.What is the size of the current target market?
12.What is the size of the eventual potential
market?
5. 4. How will you communicate to the
customer?
13.Is there a marketing budget?
14.Is the communication effort well targeted?
15.Is the message believable?
16.Does the communication goal seem realistic?
17.Is the media choice appropriate?
18.Is the distribution model fitting the business?
19.What is the sales process?
6. 5. How will you make money?
20.Is there sufficient value being added?
21.How quickly can the investment be
recouped?
22.How easy is it to achieve break-even?
23.Does the potential profit enable growth?
24.Does the price seem attractive to the buyer?
7. 6. How will you defend?
24. What are the sustainable competitive advantages?
25. Is there a capable team in place?
26. How will you attract and retain manpower?
27. Are the operations feasible and efficiently designed?
28. Is the enterprise building competencies?
29. Is there a meaningful branding exercise?
30. Have vital alliances been forged?
31. Have the major risks been identified?
32. Is there a risk mitigation strategy?
8. 7. Can you launch a minimum viable
business right now?
33.Why not?
34.What are the resources you command right
now?
35.How do you know you are ready to expand?
36.When do you need to change your business?
