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Share, like, recommend: Decoding the social media news consumer

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Presentation at Journalism Interactive conference at the University of Maryland on October 28 2011.

Presentation at Journalism Interactive conference at the University of Maryland on October 28 2011.


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  • 1. Share, Like, RecommendDecoding the Social Media News ConsumerAlfred HermidaJournalism InteractiveUniversity of Maryland, 28 – 29 October, 2011
  • 2. Social networking map 2010http://www.flowtown.com/blog/the-2010-social-networking-map
  • 3. The networked audience Marwick and boyd (2011) Photo: Luc Legay http://www.flickr.com/photos/luc/
  • 4. Sharing the news Photo: Pricklebush http://www.flickr.com/photos/pricklebush/
  • 5. The Canadian example6S Marketing: http://www.6smarketing.com/canadian-facebook-statistics/
  • 6. Percentage of social media users Twitter updates: news 10 organization/journalistTwitter updates: friends and family 18 Social networks: News 20 organization/journalistSocial networks: Friends and family 43 0 10 20 30 40 50 Social networks as news sources (Internet users who visit social networking sites at least monthly; N = 1059)
  • 7. Percentage of social media usersExposed to more news and information 59 Find first-hand information about 63 important events Keep up with news and views 71 Find out about social or community 76 events 0 20 40 60 80 The appeal of social news (Internet users who visit social networking sites at least monthly; N = 1059)
  • 8. Individual bloggerNews / commentary website International news website News aggregator Radio new website TV news website Newspaper website 0 20 40 60 80 Online news consumers High social media users Medium social media users News sources on a typical day
  • 9. Attitudes to journalismUse of social media in news reports Use of Twitter by journalists 32 36 26 39 32 34 Yes No Unsure Yes No Unsure
  • 10. The social news consumer• Importance of social recommendation• Social media use begets comfort with social media• Friends as news editors• Editorial disaggregation Photo: Travis Jon Allison http://www.flickr.com/photos/whybesubtle/
  • 11. The social news consumer• Mix of traditional and social sources• Open to non- traditional news sources• Canadians value diversity in news Photo: lotusutol http://www.flickr.com/photos/lotusutol/
  • 12. Networked publics• Reframing the news• Shaping news flows Photo: wouldleywonderworks http://www.flickr.com/photos/wwworks/
  • 13. Thank you• alfred.hermida@ubc.ca• @hermida• New book out now• All royalties go to Reporters Without Borders