Share, like, recommend: Decoding the social media news consumer

Share, Like, RecommendDecoding the Social Media News ConsumerAlfred HermidaJournalism InteractiveUniversity of Maryland, 28 – 29 October, 2011

Social networking map 2010http://www.flowtown.com/blog/the-2010-social-networking-map

The networked audience Marwick and boyd (2011) Photo: Luc Legay http://www.flickr.com/photos/luc/

Sharing the news Photo: Pricklebush http://www.flickr.com/photos/pricklebush/

The Canadian example6S Marketing: http://www.6smarketing.com/canadian-facebook-statistics/

Percentage of social media users Twitter updates: news 10 organization/journalistTwitter updates: friends and family 18 Social networks: News 20 organization/journalistSocial networks: Friends and family 43 0 10 20 30 40 50 Social networks as news sources (Internet users who visit social networking sites at least monthly; N = 1059)

Percentage of social media usersExposed to more news and information 59 Find first-hand information about 63 important events Keep up with news and views 71 Find out about social or community 76 events 0 20 40 60 80 The appeal of social news (Internet users who visit social networking sites at least monthly; N = 1059)

Individual bloggerNews / commentary website International news website News aggregator Radio new website TV news website Newspaper website 0 20 40 60 80 Online news consumers High social media users Medium social media users News sources on a typical day

Attitudes to journalismUse of social media in news reports Use of Twitter by journalists 32 36 26 39 32 34 Yes No Unsure Yes No Unsure

The social news consumer• Importance of social recommendation• Social media use begets comfort with social media• Friends as news editors• Editorial disaggregation Photo: Travis Jon Allison http://www.flickr.com/photos/whybesubtle/

The social news consumer• Mix of traditional and social sources• Open to non- traditional news sources• Canadians value diversity in news Photo: lotusutol http://www.flickr.com/photos/lotusutol/

Networked publics• Reframing the news• Shaping news flows Photo: wouldleywonderworks http://www.flickr.com/photos/wwworks/

Thank you• alfred.hermida@ubc.ca• @hermida• New book out now• All royalties go to Reporters Without Borders

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Share, like, recommend: Decoding the social media news consumer

by Alfred Hermida

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