Every site has a story.



            Dan Donald - BarCampLeeds - May 2009
Hello.



   Dan Donald - BarCampLeeds - May 2009
Dan Donald - BarCampLeeds - May 2009
How’re you doing?



         Dan Donald - BarCampLeeds - May 2009
What web types can
   learn from
 The Dark Knight


         Dan Donald - BarCampLeeds - May 2009
Dan Donald - BarCampLeeds - May 2009
What goes in a site?



          Dan Donald - BarCampLeeds - May 2009
http://www.flickr.com/people/mclii/




                     Dan Donald - BarCampLeeds - May 2009
More important:
What do you leave out?


           Dan Donald - BarCampLeeds - May 2009
Why?



  Dan Donald - BarCampLeeds - May 2009
http://www.flickr.com/people/ultrakickgirl/


                         Dan Donald - BarCampLeeds - May 2009
No, seriously. Why?



          Dan Donald - BarCampLeeds - May 2009
A person’s visit
needs a narrative.



         Dan Donald - BarCampLeeds - May 2009
Dan Donald - BarCampLeeds - May 2009
Personas... or
characters in your
   site’s story?


         Dan Donald - BarCampLeeds - May 2009
Sub-plots, paths cross,
 there’s a goal and no
      dead ends.


            Dan Donald - BarCampLeeds - May 2009
Dan Donald - BarCampLeeds - May 2009
Why are they
  at your site?

What do you want
  from them?
         Dan Donald - BarCampLeeds - May 2009
Signpost, suggest
 & give options.



         Dan Donald - BarCampLeeds - May 2009
Dan Donald - BarCampLeeds - May 2009
Call to action?



        Dan Donald - BarCampLeeds - May 2009
Error pages are
 opportunities.



        Dan Donald - BarCampLeeds - May 2009
Summary:
Put everything in an
arrange in hierarchy?


           Dan Donald - BarCampLeeds - May 2009
Summary:
Make every element
justify it’s existence.


            Dan Donald - BarCampLeeds - May 2009
Summary:
Keep the journey going.



            Dan Donald - BarCampLeeds - May 2009
A good story has a
  happy ending.



         Dan Donald - BarCampLeeds - May 2009
http://www.flickr.com/people/fabrisalvetti/



                         Dan Donald - BarCampLeeds - May 2009
Cheers!
    http://hereinthehive.com
    dan@hereinthehive.com
http://twitter.com/hereinthehive



                 Dan Do...
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Every Site Has A Story

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My view of looking at how to define a site. Finding parallels with film narratives; each audience type being a character to guide through your content.

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  • Need to add presenter notes I think! The slides were very much a prop for a talk/discussion at BarCampLeeds.
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Every Site Has A Story

  1. 1. Every site has a story. Dan Donald - BarCampLeeds - May 2009
  2. 2. Hello. Dan Donald - BarCampLeeds - May 2009
  3. 3. Dan Donald - BarCampLeeds - May 2009
  4. 4. How’re you doing? Dan Donald - BarCampLeeds - May 2009
  5. 5. What web types can learn from The Dark Knight Dan Donald - BarCampLeeds - May 2009
  6. 6. Dan Donald - BarCampLeeds - May 2009
  7. 7. What goes in a site? Dan Donald - BarCampLeeds - May 2009
  8. 8. http://www.flickr.com/people/mclii/ Dan Donald - BarCampLeeds - May 2009
  9. 9. More important: What do you leave out? Dan Donald - BarCampLeeds - May 2009
  10. 10. Why? Dan Donald - BarCampLeeds - May 2009
  11. 11. http://www.flickr.com/people/ultrakickgirl/ Dan Donald - BarCampLeeds - May 2009
  12. 12. No, seriously. Why? Dan Donald - BarCampLeeds - May 2009
  13. 13. A person’s visit needs a narrative. Dan Donald - BarCampLeeds - May 2009
  14. 14. Dan Donald - BarCampLeeds - May 2009
  15. 15. Personas... or characters in your site’s story? Dan Donald - BarCampLeeds - May 2009
  16. 16. Sub-plots, paths cross, there’s a goal and no dead ends. Dan Donald - BarCampLeeds - May 2009
  17. 17. Dan Donald - BarCampLeeds - May 2009
  18. 18. Why are they at your site? What do you want from them? Dan Donald - BarCampLeeds - May 2009
  19. 19. Signpost, suggest & give options. Dan Donald - BarCampLeeds - May 2009
  20. 20. Dan Donald - BarCampLeeds - May 2009
  21. 21. Call to action? Dan Donald - BarCampLeeds - May 2009
  22. 22. Error pages are opportunities. Dan Donald - BarCampLeeds - May 2009
  23. 23. Summary: Put everything in an arrange in hierarchy? Dan Donald - BarCampLeeds - May 2009
  24. 24. Summary: Make every element justify it’s existence. Dan Donald - BarCampLeeds - May 2009
  25. 25. Summary: Keep the journey going. Dan Donald - BarCampLeeds - May 2009
  26. 26. A good story has a happy ending. Dan Donald - BarCampLeeds - May 2009
  27. 27. http://www.flickr.com/people/fabrisalvetti/ Dan Donald - BarCampLeeds - May 2009
  28. 28. Cheers! http://hereinthehive.com dan@hereinthehive.com http://twitter.com/hereinthehive Dan Donald - BarCampLeeds - May 2009
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