Top 5 Challenges for Online Retailers #1: Personalization #2: Mobile Delivery #3: e-Mail Marketing #4: Omnichannel Presence #5: Customer Acquisition Online Marketeers, as well as Online Retail owners should pay attention to the challenges they will face in the future. Every challenge has implications for the future.

1. Top
5
Challenges
for
Online
Retailers

2. Current Situation!
o The shopping behavior of consumers is changing
o Online Retailers have to face new challenges
everyday
o The development of technologies creates
new patterns of the way users browse, consume
and purchase items online

3. #1: Personalization!
75%
Consumers like when brands
personalize offers
56%
Users would buy at webshops that
deliver a good personalized
shopping experience
74%
31%
Users get fustrated when
irrelevant content is
displayed
Of total Revenue comes from
Personalize Product
Recommendations

4. #2: Mobile Delivery!
40%
10%
80%
of offers come from a
mobile device
Conversion rate on
Smartphones
of consumers use their mobile
phone to search on Internet

5. #3: e-mail Marketing!
91%
of consumers check their e-
mail at least once per day
10%
of e-mails sent from
abandoned carts generate
revenues
discount30%
Personalized e-mails
improve Conversion Rates
by
60%

6. #4: Omni-channel Presence!
40%
30%
of users buy more from Online
Retailers who offer a personalized
shopping experience across channels
Higher lifetime value for
shoppers using multi-channels

7. #5: Customer acquisition!
5%
to
20%
Probability of converting
new customers
High customer retention
rates increase profits by
25%
to
95%