Tidligfase kurs del 2 / Lean Startup Workshop part 2

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Part one of Lean Startup Workshop in Bergen Norway. Mix of english/norwegian text.

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Tidligfase kurs del 2 / Lean Startup Workshop part 2

  1. 1. “IdLFaS KoMTSe”L 2søndag 2. juni 13
  2. 2. GDaVelkommenKort oppsummering og repetisjon fra forrige uke - Del 1Presentasjon fra bedrifteneEksperimenter og hypoteser + Øvelse 1MVP + Øvelse 2Oppsummering og veien videresøndag 2. juni 13
  3. 3. qUK RAp - ThE EaN EOdsøndag 2. juni 13
  4. 4. lE sTTuP EtH - 3 CPoNTsbusiness model design - canvas with testable hypothesescustomer development - get out of the building and test thehypothesesagile development - building a minimum viable product (mvp)søndag 2. juni 13
  5. 5. UsISs DL EGnHe SiNS MEl NSdERiB lOCaL WyO bUNeS WoR oN sILe Ge.AcH OmPEnT OnTNSa RiE Of PtHSiS HTyO NeE To St.Lean Canvas is adapted from The Business Model Canvas (BusinessModelGeneration.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.ProblemTop 3 problemsExistingAlternativesSolutionTop 3 featuresUnique ValuePropositionSingle, clearcompellingmessage thatstates why youare different andworth buyingHigh-LevelConceptUnique ValuePropositionSingle, clearcompellingmessage thatstates why youare different andworth buyingHigh-LevelConceptUnfair AdvantageCan’t be easilycopied or boughtCustomerSegmentsTarget customersEarly AdoptersProblemTop 3 problemsExistingAlternativesKey MetricsActivity thatdrives retention/revenueUnique ValuePropositionSingle, clearcompellingmessage thatstates why youare different andworth buyingHigh-LevelConceptUnique ValuePropositionSingle, clearcompellingmessage thatstates why youare different andworth buyingHigh-LevelConceptChannelsPath to customersCustomerSegmentsTarget customersEarly AdoptersCost StructureCustomer Acquisition CostsDistribution CostsHostingStaff etc.Cost StructureCustomer Acquisition CostsDistribution CostsHostingStaff etc.Cost StructureCustomer Acquisition CostsDistribution CostsHostingStaff etc.Revenue StreamsRevenue ModelLife Time ValueRevenueGross MarginRevenue StreamsRevenue ModelLife Time ValueRevenueGross MarginRevenue StreamsRevenue ModelLife Time ValueRevenueGross Margin1søndag 2. juni 13
  6. 6. UsTER EvEPNtwH ArE Ou IlL N T bUDN?- Steve Blank2Search ExecuteProblem/SolutionFitProduct/MarketFitScalePivots OptimizationsValidated Learning Revenue & GrowthMethodHow to changeObjectivesøndag 2. juni 13
  7. 7. GE EvEPNt3Steve Blank, Harvard Business Review 2012IDEASPRODUCTDATABUILDMEASURELEARNMeur AErOE AErlEN AErsøndag 2. juni 13
  8. 8. aRId  BeDFtE SiD Stsøndag 2. juni 13
  9. 9. aRId  BeDFtE SiD StHver bedrift presenterer:Problem intervju - resultater og erfaringerPresentasjon av oppdatert “Lean Canvas” forretningsmodellVurderer dere en pivot?Refleksjoner om “lean startup” metoden så langt?10-15 minutter pr bedriftsøndag 2. juni 13
  10. 10. EN AAsQ & Asøndag 2. juni 13
  11. 11. lE cAAs: PBlE / JS T Be NeA job to be done is a fundamental problem/need that a customerfaces. It can be functional, social or emotional.Examples:Listen to music while joggingManage personal finance at homeClean clothes at homesIAtIAl NXtCtI RboBCtsøndag 2. juni 13
  12. 12. RoBM NtEIEwValidate your hypothesesKey questions:Who has the problem/pain - Isthis a viable customer segment?What are you solving? How docustomers rank the problems?Who is the competition - Howdo you customers solve theseproblems today?søndag 2. juni 13
  13. 13. OlUON NtEIEwValidate your hypothesesKey questions:Who has the pain? (customersegment)How do you solve their problems?(solution)What will they pay? (revenue)søndag 2. juni 13
  14. 14. qUItAVe.... TN QNtITVsøndag 2. juni 13
  15. 15. Et T O ThE UiLNg EASet up a booth - do a publicdemoInterview potential customersPut your office where thecustomers areThrow a partyTalk to exerts in the fieldFind the decision makersAsk for introductionsPre-ordersLanding-pagesGo to conferencesWork for free for your customersøndag 2. juni 13
  16. 16. eX cRErI P/ IDo you have product/solution fit?Are your top problems (or JTBD) validated by customers?Are they willing to pay for it?Can you solve it?Problem/SolutionFitProduct/MarketFitScalesøndag 2. juni 13
  17. 17. OW WHA?Do you have problem/solution fit?1 minute for each companyWhat are you planning next?Pivot?Continue at Problem/Solution Fit Stage?Proceed to Product/Market Fit Stage?Problem/SolutionFitProduct/MarketFit?søndag 2. juni 13
  18. 18. lUJ...søndag 2. juni 13
  19. 19. rUInG XpEMTsRoDT/ArK Isøndag 2. juni 13
  20. 20. https://vimeo.com/65998583/søndag 2. juni 13
  21. 21. IDEASPRODUCTDATABUILDMEASURELEARNSeR EsTGvADaT MoS RiS hYThESwIFrA eN AcTN (fABoO FE)gRSeMKeY CPtSeR EsTG RRuIENdOMeN AnD UmMIzE EsUSpIT I NeED..... WT W LeAED (iNGH)wH wE HoUT...... (hYThES)søndag 2. juni 13
  22. 22. IaBItY EsTGLanding pageConciergeWizard of OzPrototypes (paper/html/Physical)VideoWireframe/Mockups, similarproductsTest apps / Free appsCrowd-Funding testsøndag 2. juni 13
  23. 23. AnDG PE - A/ StOriginal15% better30% betterhttp://www.optimizely.comhttp://unbounce.comhttp://visualwebsiteoptimizer.comsøndag 2. juni 13
  24. 24. søndag 2. juni 13
  25. 25. lE cAAs: WHaT S A HyPHIsFalsifiable hypothesis = (Specific action) will (expected measurableaction).Examples:Leap of faith: Begin know as an “expert” will drive early adopters.Hypothesis:Blog post will drive > 100 early adopter sign-ups.Product recommendation from friends will drive > 10% purchases/likes.søndag 2. juni 13
  26. 26. eXCE 1 - XpEMeN / o o t BudiWHaT O ER YpOEI XpEMTsWhat are you trying to learn?Use this format:Falsifiable hypothesis = (Specific action) will (expected measurableaction).What type of experiments can you use to validate your hypothesis?søndag 2. juni 13
  27. 27. WHaT O ER YpOEI XpEMTsWhat are you trying to learn?Use this format:Falsifiable hypothesis = (Specific action) will (expected measurableaction).What type of experiments can you use to validate your hypothesis?eXCE 1 - XpEMTssøndag 2. juni 13
  28. 28. OcUNt Ur STsWhat did you learn?What’s next?søndag 2. juni 13
  29. 29. m - InIM VBlE RoDTsøndag 2. juni 13
  30. 30. “The minimum viable product is that version of a new product whichallows a team to collect the maximum amount of validated learningabout customers with the least effort."- Eric Riessøndag 2. juni 13
  31. 31. InIM VBlE RoDTFeatureset/Capabilites:Start with the “must haves”Drop “nice to haves”Deliver/Sell in iterations if possibleObjectives:Start iterating trough Build-Measure-Learn (LEARNING)Validating market demandsøndag 2. juni 13
  32. 32. mV TiMINMelow-fidelityconciergewireframesdetaillevelcustomerstypedaysinterviewssketcheffortsøndag 2. juni 13
  33. 33. mV TiMINMelow-fidelityconciergewireframesdetaillevelcustomerstypedaysinterviewssketchhigh-fidelityvideoprototypepre-salesweeksmockupletter of intenteffortsøndag 2. juni 13
  34. 34. mV TiMINMelow-fidelityconciergewireframesdetaillevelcustomerstypedaysinterviewssketchhigh-fidelityvideoprototypepre-salesweeksmockupletter of intent sellcomplete mvpfinished actualproductmonthsshipeffortsøndag 2. juni 13
  35. 35. mV TiMINMelow-fidelityconciergewireframesdetaillevelcustomerstypedaysinterviewssketchhigh-fidelityvideoprototypepre-salesweeksmockupletter of intent sellcomplete mvpfinished actualproductmonthsshipeffortimprovedproductimprovedproductyearssøndag 2. juni 13
  36. 36. dRBoX Vphttps://vimeo.com/65885136søndag 2. juni 13
  37. 37. ItMOrS Vp780.000$8 months - MVP + 82 pre-orderssøndag 2. juni 13
  38. 38. m ExplConciergeWizard of OzPrototypesVideoTest apps / Free appsRapid Development SW3D printed HWArduino Electronics HWsøndag 2. juni 13
  39. 39. Concept CarsStyrofoam/ABS ToysOrE Vp AmPSFashion Electronicssøndag 2. juni 13
  40. 40. søndag 2. juni 13
  41. 41. søndag 2. juni 13
  42. 42. XeRSE 2Kom opp med minst 2 ulike forslag på hvordan du kan lage en Low-Fidelity MVP og 2 forslag for en High Fidelity MVP for din bedrift.Discuss in 10 minutes (2 and 2)Present 3 minutessøndag 2. juni 13
  43. 43. OW Fili m Hh Fili mDescribe two Low Fidelity MinimumViable Product (MVP) ideas for your company, and how you intendto test them.Examples: Wireframes / ConciergeDescribe two High Fidelity MinimumViable Product (MVP) ideas for your company, and how you intendto test them.Examples: Video / Prototypes / Demos /Test AppseXCE 2 - msøndag 2. juni 13
  44. 44. vEN VERsøndag 2. juni 13
  45. 45. UsTER EvEPNtSearchProblem/SolutionFitProduct/MarketFitScalePivotsValidated LearningInterviews MVPExperimentsSalesCanvas /Business ModelAgile Developmentsøndag 2. juni 13
  46. 46. vEN VERHvordan ser veien videre ut? Tanker fra hver bedrift.Founders Dilemma - Per ArveBøker / Web ressurserFeedback på workshopen fra deltakernesøndag 2. juni 13
  47. 47. fODeR DiLMasøndag 2. juni 13
  48. 48. rEUEshttp://steveblank.com/tools-and-blogs-for-entrepreneurs/ Steve Blankhttp://spark59.com Ash Mauryahttp://www.startuplessonslearned.com Eric Rieshttp://www.businessmodelgeneration.com Alexander Osterwaldersøndag 2. juni 13
  49. 49. OKsøndag 2. juni 13
  50. 50.  & Asøndag 2. juni 13
  51. 51. EeDCkJeg likte spesieltgodt......Dere kan bli bedrepå.....søndag 2. juni 13
  52. 52. Kontaktinfo: helgeh@gmail.comAkK Or  DA!søndag 2. juni 13
  53. 53. søndag 2. juni 13

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