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“IdLFaS KoMTSe”L 2torsdag 16. mai 13
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qUK RAp - ThE EaN EOdtorsdag 16. mai 13
lE sTTuP EtH - 3 CPoNTsbusiness model design - canvas with testable hypothesescustomer development - get out of...
UsISs DL EGnHe SiNS MEl NSlE yO LoO At LbUDiN BlO oF ORbUNeS On E PE.AcH OmPEn...
UsTER EvEPNtwH ArE Ou IlL N T bUDN?- Steve Blank2Search ExecuteProblem/SolutionFitProduct/MarketFitScal...
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EN AAsQ & Atorsdag 16. mai 13
lE cAAs: PBlE / JS T Be NeA job to be done is a fundamental problem/need that a customerfaces. It can be func...
RoBM NtEIEwValidate your hypothesesKey questions:Who has the problem/pain - Isthis a viable customer segment?What ar...
OcUNt STsBe objectiveDocument immediately after interviewNotice their “keywords”torsdag 16. mai 13
OlUON NtEIEwValidate your hypothesesKey questions:Who has the pain? (customersegment)How do you solve their problems...
qUItAVe.... TN QNtITVtorsdag 16. mai 13
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eX cRErI P/ IDo you have product/solution fit?Are your top problems (or JBD) validated by customers?Are they willi...
OW WHA?Do you have problem/solution fit?1 minute for each companyWhat are you planning next?Pivot?Continue at Problem/Sol...
lUJ...torsdag 16. mai 13
rUInG XpEMTsRoDT/ArK Itorsdag 16. mai 13
https://vimeo.com/65998583/torsdag 16. mai 13
IDEASCODEDATABUILDMEASURELEARNSeR EsTGvADaT MoS RiS hYThESwIFrA eN AcTN (fABoO FE)gRSeMKeY ...
IaBItY EsTGLanding pageConciergeWizard of OzPrototypes (paper/html/Physical)VideoWireframe/Mockups, similarproductsT...
lE cAAs: WHaT S A HyPHIsFalsifiable hypothesis = (Specific action) will (expected measurableaction).Examples:Leap ...
eXCE 1 - XpEMTsWHaT O ER YpOEI XpEMTsWhat are you trying to learn?Use this format:Falsifiable hypoth...
WHaT O ER YpOEI XpEMTsWhat are you trying to learn?Use this format:Falsifiable hypothesis = (Specific action) ...
OcUNt Ur STsWhat did you learn?What’s next?torsdag 16. mai 13
m - InIM VBlE RoDTtorsdag 16. mai 13
“The minimum viable product is that version of a new product whichallows a team to collect the maximum amount of validated...
InIM VBlE RoDTFeatureset/Capabilites:Start with the “must haves”Drop “nice to haves”Deliver/Sell in iterations if ...
InIM VBlE RoDTDo not build the “actual” product before you have to - only what youneed to test!Low Fidelity MVPi.e...
dRBoX Vphttps://vimeo.com/65885136torsdag 16. mai 13
ItMOrS Vp780.000$8 months - MVP + 82 pre-orderstorsdag 16. mai 13
m ExplConciergeWizard of OzPrototypesVideoTest apps / Free appsRapid Development SW3D printed HWArduino Electronics ...
Concept CarsStyrofoam/ABS ToysOrE Vp AmPSFashion Electronicstorsdag 16. mai 13
torsdag 16. mai 13
torsdag 16. mai 13
XeRSE 2Kom opp med minst 2 ulike forslag på hvordan du kan lage en Low-Fidelity MVP og 2 forslag for en High Fidelity M...
OW Fili m Hh Fili mDescribe two Low Fidelity MinimumViable Product (MVP) ideas for your company, and how yo...
vEN VERtorsdag 16. mai 13
UsTER EvEPNtSearchProblem/SolutionFitProduct/MarketFitScalePivotsValidated LearningInterviews MVPExperimentsSalesC...
vEN VERHvordan ser veien videre ut? Tanker fra hver bedrift.Founders Dilemma - Per ArveBøker / Web ressurserFeedback ...
fODeR DiLMatorsdag 16. mai 13
rEUEshttp://steveblank.com/tools-and-blogs-for-entrepreneurs/ Steve Blankhttp://spark59.com Ash Mauryahttp://www.start...
OKtorsdag 16. mai 13
 & Atorsdag 16. mai 13
EeDCkJeg likte spesieltgodt......Dere kan blibedre på.....torsdag 16. mai 13
Kontaktinfo: helgeh@gmail.comAkK Or  DA!torsdag 16. mai 13
torsdag 16. mai 13
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In tidligfase kurs del 2 - endelig

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In tidligfase kurs del 2 - endelig

  1. 1. “IdLFaS KoMTSe”L 2torsdag 16. mai 13
  2. 2. GDaVelkommenKort oppsummering og repetisjon fra forrige uke - Del 1Presentasjon fra bedrifteneEksperimenter og hypoteser + Øvelse 1MVP + Øvelse 2Oppsummering og veien videretorsdag 16. mai 13
  3. 3. qUK RAp - ThE EaN EOdtorsdag 16. mai 13
  4. 4. lE sTTuP EtH - 3 CPoNTsbusiness model design - canvas with testable hypothesescustomer development - get out of the building and test thehypothesesagile development - building a minimum viable product (mvp)torsdag 16. mai 13
  5. 5. UsISs DL EGnHe SiNS MEl NSlE yO LoO At LbUDiN BlO oF ORbUNeS On E PE.AcH OmPEnT OnTNSa RiE Of PtHSiS HTyO NeE To St.Lean Canvas is adapted from The Business Model Canvas (BusinessModelGeneration.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.ProblemTop 3 problemsExistingAlternativesSolutionTop 3 featuresUnique ValuePropositionSingle, clearcompellingmessage thatstates why youare different andworth buyingHigh-LevelConceptUnique ValuePropositionSingle, clearcompellingmessage thatstates why youare different andworth buyingHigh-LevelConceptUnfair AdvantageCan’t be easilycopied or boughtCustomerSegmentsTarget customersEarly AdoptersProblemTop 3 problemsExistingAlternativesKey MetricsActivity thatdrives retention/revenueUnique ValuePropositionSingle, clearcompellingmessage thatstates why youare different andworth buyingHigh-LevelConceptUnique ValuePropositionSingle, clearcompellingmessage thatstates why youare different andworth buyingHigh-LevelConceptChannelsPath to customersCustomerSegmentsTarget customersEarly AdoptersCost StructureCustomer Acquisition CostsDistribution CostsHostingStaff etc.Cost StructureCustomer Acquisition CostsDistribution CostsHostingStaff etc.Cost StructureCustomer Acquisition CostsDistribution CostsHostingStaff etc.Revenue StreamsRevenue ModelLife Time ValueRevenueGross MarginRevenue StreamsRevenue ModelLife Time ValueRevenueGross MarginRevenue StreamsRevenue ModelLife Time ValueRevenueGross Margin1torsdag 16. mai 13
  6. 6. UsTER EvEPNtwH ArE Ou IlL N T bUDN?- Steve Blank2Search ExecuteProblem/SolutionFitProduct/MarketFitScalePivots OptimizationsValidated Learning GrowthMethodHow to changeObjectivetorsdag 16. mai 13
  7. 7. GE EvEPNt3Steve Blank, Harvard Business Review 2012IDEASCODEDATABUILDMEASURELEARNMeur AErOE AErlEN AErtorsdag 16. mai 13
  8. 8. aRId  BeDFtE SiD Sttorsdag 16. mai 13
  9. 9. aRId  BeDFtE SiD StHver bedrift presenterer:Problem intervju - resultater og erfaringerPresentasjon av oppdatert “Lean Canvas” forretningsmodellVurderer dere en pivot?Refleksjoner fra boken og forrige kursdag10-15 minutter pr bedrifttorsdag 16. mai 13
  10. 10. EN AAsQ & Atorsdag 16. mai 13
  11. 11. lE cAAs: PBlE / JS T Be NeA job to be done is a fundamental problem/need that a customerfaces. It can be functional, social or emotional.Examples:Listen to music while joggingManage personal finance at homeClean clothes at homesIAtIAl NXtCtI RboBCttorsdag 16. mai 13
  12. 12. RoBM NtEIEwValidate your hypothesesKey questions:Who has the problem/pain - Isthis a viable customer segment?What are you solving? How docustomers rank the problems?Who is the competition - Howdo you customers solve theseproblems today?torsdag 16. mai 13
  13. 13. OcUNt STsBe objectiveDocument immediately after interviewNotice their “keywords”torsdag 16. mai 13
  14. 14. OlUON NtEIEwValidate your hypothesesKey questions:Who has the pain? (customersegment)How do you solve their problems?(solution)What will they pay? (revenue)torsdag 16. mai 13
  15. 15. qUItAVe.... TN QNtITVtorsdag 16. mai 13
  16. 16. Et T O ThE UiLNg EASet up a booth - do a publicdemoInterview potential customersPut your office where thecustomers areThrow a partyTalk to exerts in the fieldFind the decision makersAsk for introductionsPre-ordersLanding-pagesGo to conferencesWork for free for your customertorsdag 16. mai 13
  17. 17. eX cRErI P/ IDo you have product/solution fit?Are your top problems (or JBD) validated by customers?Are they willing to pay for it?Can you solve it?Problem/SolutionFitProduct/MarketFitScaletorsdag 16. mai 13
  18. 18. OW WHA?Do you have problem/solution fit?1 minute for each companyWhat are you planning next?Pivot?Continue at Problem/Solution Fit Stage?Proceed to Product/Market Fit Stage?Problem/SolutionFitProduct/MarketFit?torsdag 16. mai 13
  19. 19. lUJ...torsdag 16. mai 13
  20. 20. rUInG XpEMTsRoDT/ArK Itorsdag 16. mai 13
  21. 21. https://vimeo.com/65998583/torsdag 16. mai 13
  22. 22. IDEASCODEDATABUILDMEASURELEARNSeR EsTGvADaT MoS RiS hYThESwIFrA eN AcTN (fABoO FE)gRSeMKeY CPtSeR EsTG RRuIENdOMeN AnD UmMIzE EsUSpIT I NeED..... WT W LeAED (iNGH)wH wE HoUT...... (hYThES)torsdag 16. mai 13
  23. 23. IaBItY EsTGLanding pageConciergeWizard of OzPrototypes (paper/html/Physical)VideoWireframe/Mockups, similarproductsTest apps / Free appsCrowd-Funding testtorsdag 16. mai 13
  24. 24. lE cAAs: WHaT S A HyPHIsFalsifiable hypothesis = (Specific action) will (expected measurableaction).Examples:Leap of faith: Begin know as an “expert” will drive early adopters.Hypothesis:Blog post will drive > 100 early adopter sign-ups.Product recommendation from friends will drive > 10% purchases/likes.torsdag 16. mai 13
  25. 25. eXCE 1 - XpEMTsWHaT O ER YpOEI XpEMTsWhat are you trying to learn?Use this format:Falsifiable hypothesis = (Specific action) will (expected measurableaction).What type of experiments can you use to validate your hypothesis?torsdag 16. mai 13
  26. 26. WHaT O ER YpOEI XpEMTsWhat are you trying to learn?Use this format:Falsifiable hypothesis = (Specific action) will (expected measurableaction).What type of experiments can you use to validate your hypothesis?eXCE 1 - XpEMTstorsdag 16. mai 13
  27. 27. OcUNt Ur STsWhat did you learn?What’s next?torsdag 16. mai 13
  28. 28. m - InIM VBlE RoDTtorsdag 16. mai 13
  29. 29. “The minimum viable product is that version of a new product whichallows a team to collect the maximum amount of validated learningabout customers with the least effort."- Eric Riestorsdag 16. mai 13
  30. 30. InIM VBlE RoDTFeatureset/Capabilites:Start with the “must haves”Drop “nice to haves”Deliver/Sell in iterations if possibleObjectives:Start iterating trough Build-Measure-Learn (LEARNING)Validating market demandtorsdag 16. mai 13
  31. 31. InIM VBlE RoDTDo not build the “actual” product before you have to - only what youneed to test!Low Fidelity MVPi.e.Wireframes / ConciergeHigh Fidelity MVPi.e.Video / Prototypes / Demos / Test Appstorsdag 16. mai 13
  32. 32. dRBoX Vphttps://vimeo.com/65885136torsdag 16. mai 13
  33. 33. ItMOrS Vp780.000$8 months - MVP + 82 pre-orderstorsdag 16. mai 13
  34. 34. m ExplConciergeWizard of OzPrototypesVideoTest apps / Free appsRapid Development SW3D printed HWArduino Electronics HWtorsdag 16. mai 13
  35. 35. Concept CarsStyrofoam/ABS ToysOrE Vp AmPSFashion Electronicstorsdag 16. mai 13
  36. 36. torsdag 16. mai 13
  37. 37. torsdag 16. mai 13
  38. 38. XeRSE 2Kom opp med minst 2 ulike forslag på hvordan du kan lage en Low-Fidelity MVP og 2 forslag for en High Fidelity MVP for din bedrift.Discuss in 10 minutes (2 and 2)Present 3 minutestorsdag 16. mai 13
  39. 39. OW Fili m Hh Fili mDescribe two Low Fidelity MinimumViable Product (MVP) ideas for your company, and how you intendto test them.Examples: Wireframes / ConciergeDescribe two High Fidelity MinimumViable Product (MVP) ideas for your company, and how you intendto test them.Examples: Video / Prototypes / Demos /Test AppseXCE 2 - mtorsdag 16. mai 13
  40. 40. vEN VERtorsdag 16. mai 13
  41. 41. UsTER EvEPNtSearchProblem/SolutionFitProduct/MarketFitScalePivotsValidated LearningInterviews MVPExperimentsSalesCanvas /Business ModelAgile Developmenttorsdag 16. mai 13
  42. 42. vEN VERHvordan ser veien videre ut? Tanker fra hver bedrift.Founders Dilemma - Per ArveBøker / Web ressurserFeedback på workshopen fra deltakernetorsdag 16. mai 13
  43. 43. fODeR DiLMatorsdag 16. mai 13
  44. 44. rEUEshttp://steveblank.com/tools-and-blogs-for-entrepreneurs/ Steve Blankhttp://spark59.com Ash Mauryahttp://www.startuplessonslearned.com Eric Rieshttp://www.businessmodelgeneration.com Alexander Osterwaldertorsdag 16. mai 13
  45. 45. OKtorsdag 16. mai 13
  46. 46.  & Atorsdag 16. mai 13
  47. 47. EeDCkJeg likte spesieltgodt......Dere kan blibedre på.....torsdag 16. mai 13
  48. 48. Kontaktinfo: helgeh@gmail.comAkK Or  DA!torsdag 16. mai 13
  49. 49. torsdag 16. mai 13

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