9. #1 Thanking the audience
Really!? We know youāre happy to be there!
Thanking the audience is self-serving - get
on with what you came to deliver.
10. #2 Start too slow,
ļ¬nish too fast
Big mistake. Practice your
ļ¬rst ļ¬ve minutes and know
when you need to be: 1/4
way, 1/2 way and starting
your close.
11. #3 Making it all about you
Heroic stories about parachuting to
work after pulling a family of eight from
a burning house are all about you.
Tip: Share when you failed and your
audience will lean in.
12. #4 Forgettable content
D.U.F.A. (Donāt Use Forgettable
Acronyms). Keep your core lesson
to three points and make each
lesson memorable*
* like āsharpen the sawā and āseek ļ¬rst to understandā
13. #5 Uncomfortable
moments
Three things to avoid early
in your speech: asking for a
volunteer, walking into the
audience, or asking them to
share personal information.
(Timing is everything.)
14. Long bullets, too much text,
and free clip art make you
look like an amateur. Use
fewer slides, keep bullets to a
minimum, and use big, bold
images.
#6 Ugly Powerpoint
(Or no slides at all)
Tip: Limit each slide to 3 bullets and
only one line per bullet.
15. YES, I want my free book!
Click here!
ESSENTIAL
SMALL BUSINESS
TOOLS
20 Tools That Let You Focus on What
You do Best While They do the Rest
16. #7 Reading your slides
Bad enough your slides are crowded,
donāt make it worse by ignoring your
audience and reading them.
Tip: look at one person at a time and everyone
will feel like you are looking at them.
17. #8 Using old material
Donāt tell the starļ¬sh story,
Thomas Edison failed 5,000
times, or āOur deepest fear is
that we are powerful beyond
measure.ā*
(Get original content.)
*Marianne Williamson
18. #9 Too much content
Instead of piling on more
content, use stories, get
the audience involved,
and slow down.
Fact: Within one hour your audience
will forget about 50% of what you
share. Art Kohn, Ph.D
19. If an event planner invites you to go
overtime - donāt believe them.
Delegates can read time and they
want their breaks.
#10 Going overtime
(Finish on time. Period.)
20. Quick Summary (what to do)ā¦
#1 Launch right into your material
#2 Pace yourself and never rush the ending
#3 Be vulnerable, share when you failed
#4 Deliver three memorable solutions
#5 Build audience engagement
#6 Clean up your Powerpoint
#7 Look your audience in the eye
#8 Use original material
#9 Less content is more memorable
#10 Donāt go overtime. Period
21. Photo Credits
āOkay, you delivered your speechā www.ļ¬ickr.com/photos/76349034@N04/18341478711
āMaking it all about youā www.ļ¬ickr.com/photos/23844045@N06/11939035745
āForgettable contentā slide www.ļ¬ickr.com/photos/45173973@N02/9006109724
āUncomfortable momentsā www.ļ¬ickr.com/photos/49752896@N07/10425544294
āUgly powerpointā www.ļ¬ickr.com/photos/49752896@N07/10425985243
āReading your slidesā www.ļ¬ickr.com/photos/45173973@N02/9006113844
āToo much contentā www.ļ¬ickr.com/photos/23844045@N06/11941347716
Audience applauding (this page) www.ļ¬ickr.com/photos/95442476@N00/206971552
25. YES, I want my free book!
ESSENTIAL
SMALL BUSINESS
TOOLS
20 Tools That Let You Focus on What
You do Best While They do the Rest
www.hughc
ulver.com/
essentialtoo
ls