Business class 13th july

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Business class 13th july

  1. 1. Business Class W E M U S T W O R K . I F W E M U S T W O R K , T H E N W E M U S T L E A R N H O W T O W O R K W I T H G O D ’ S W I S D O M A N D E F F E C T I V E L Y .
  2. 2. I N T R O D U C T I O N W H A T I S B U S I N E S S P A S S I O N T O P R O F I T – I D E N T I F Y I N G Y O U R O P P O R T U N I T Y BUSINESS CLASS
  3. 3. Curriculum – General Knowledge Passion to Profits Partnerships Organizational Culture – PVP Learning from Failure Legal Public Relations Mentorship Work Ethics Credibility Value Creation – Products/Services
  4. 4. Curriculum – General Knowledge Identifying your Business Opportunity Writing Your Business Plan Finding Start-Up Money Naming Your Business Incorporation and Choosing a Business Structure Getting Your Business License and Permits Setting up your Business and Determining Location Starting a Business – The First 90 Days Starting a Business After a Layoff Accounting and Tech Solutions for Small Businesses
  5. 5. Curriculum – Business Skills Strategic Management Basic Accounting Financial Management People Management Marketing Branding – More than a Logo Selling 101 Operations Management Getting Your Business Online Leveraging Social Media
  6. 6. Curriculum – Case Studies Dry Cleaning Pet Care Cleaning Services Consulting – All sorts Education & Training Farming Mining Real Estate Oil and Gas Import and Export Network Marketing Financial Services Retail – All Sorts Travel and Hospitality Services – Med, Ins, Publishing Public Relations Advertising and Marketing Communication Fashion Agency Sports & Entertainment Arts and Craft
  7. 7. Curriculum – Business Encounters Learning by Doing!
  8. 8. The Three Circles Passion – Energy, Flair Skill – Talent + Time Economic Value
  9. 9. Curriculum Basic Business General Knowledge Basic Business Skills Business Case Studies Business Encounters – Getting Some Experience
  10. 10. Writing a Business Plan Eight Important ELEMENTS: Mission: Why am I in business. Vision: what do I want to accomplish with this business. Strategic Plan and Direction: How do I want to do it. Executive Summary: the overall outline of the business plan, the executive summary will follow the title page. The summary should tell the reader what you want. This is very important. Clearly state what you're asking for in the summary. The statement should be kept short and businesslike. It should be kept to a ½ of a page to 1 full-page depending on how complicated the use of funds may be.
  11. 11. Bus Plan Cont Market Analysis: This section should illustrate your knowledge about the particular industry your business is in. A market analysis forces the entrepreneur to become familiar with all aspects of the market so that the target market can be defined and the company can be positioned in order to collect its share of sales. A market analysis also enables the entrepreneur to establish pricing, distribution and marketing strategies that will allow the company to become profitable within a competitive environment. In addition, it gives one an indication of the growth potential within the industry, and this will allow you to develop your own estimates for the future. Begin your market analysis by defining the market in terms of size, structure, growth prospects, trends and sales potential.
  12. 12. Bus Plan Cont Company Description: This section should include a high level look at how all of the different elements of your business fit together. The company description should include information about the nature of your business as well as the crucial factors that you believe will make your business a success. Organization and Management: This section includes your company's organizational structure, details about the ownership of your company, descriptions of your management team and qualifications of your panel of experts or board of directors.
  13. 13. Bus Plan Cont Marketing and Sales Strategies: This is the lifeblood of your business. Marketing creates customers and customers generate sales. In this section, define your marketing strategies. Start with strategies, tactics and channels that you have used to create your greatest successes. Next, branch out to others that may be working for your competitors. Remember that this section will be constantly updated based on your results. Service and/or Product Line: In this section describe your service and product. What is it that you are actually selling? Make sure to emphasize the benefits (not the features). Establish your unique selling proposition. This means you have to show not only how your product is different but also why it is better.
  14. 14. Bus Plan Cont. Funding Requirements: 1. In this section state the amount of funding you will need to start or expand your business. 2. Include best and worst case scenarios. 3. Be realistic. Financials: Develop the financials AFTER you have analyzed the market and set clear objectives. You should include three to five years of historical data. A good business plan is never meant to be written once. And a good businessperson understands that this plan evolves as your business evolves and as your environment changes, as marketing campaigns exceed expectations or fail to meet your assumptions. Re-visit your plan at least quarterly, monthly is best. And remember you do not have to go through it alone. Bring your plan to lunch with a mentor or colleague. Ask questions and present data accurately. Once you start this process you will find yourself looking forward to reviewing and updating your plan.
  15. 15. Raising Capital For my Business Savings Starting from where you are will be the greatest launching pad into the world of business using personal savings. Family and Friends This people are expected to believe in you and your dream as such the best place to get cheap funding. Suppliers Credit When you identify your core targets and off takers for your service or products you may wish to look at the spontaneous financing options. Character Capital Going to areas where you enjoy a lot of good will in the past especially as an employee will provide a lot of leverage to access funding
  16. 16. Raising Capital Contd Investors If you have a good business with good sustainability profile, ROI, Systems ,structures and loads of credibility people will be willing to invest in a profitable business Debentures Debt and Equity Instruments with good exit plans for the Issuers IPO (Initial Public Offer) This is the language of the rich though may not be the place to start but certainly a place to aspire to get to in your business goal. Right Issues This is the process wherein existing share holders or Investors will be made to invest more money in an existing structure. The process may be complex but is achievable especially where they are happy with the existing result.

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