Transcript of "Simply Promotional and Event Personnel"
SERVICES ENTERTAINERS LAUNCHES ………………TRANSLATORS COSTUME CHARACTERS BEAUTY CONSULTANTS GRID GIRLS “Our clients campaigns are as important to us as they are to them”
CORPORATE SIMPLY Provide High Calibre Corporate Hospitality Staff, Hostesses, Exhibition & Promotional Staff Nationwide Our experienced personnel are meticulously selected to enhance your profile and portray the correct corporate image to your delegates or guests. SIMPLY teams work alongside the above Clients offering support pre event through to completion in all areas of Event and Conference activity UK and abroad.Client satisfaction leading to ongoing successful relationships that have lasted thirteen years.
CONFERENCE SUPPORT MERRILL LYNCH BANK OF AMERICA Ongoing relationship..... Mercury Merge Party SIMPLY Provided 25 Support staff for Airport Meet & Greet, Transport/ Hotel, Venue Liaison, and 20 Hospitality Girls with a variety of language skills. 900 guests. I have always found your staff highly professional, very helpful and always ready to give “that little bit extra” – which is always a pleasure to come across. Julie Munro, Special Events Manager, Merrill Lynch We know we can expect a high professional standard from all event staff at Simply and both girls were both polite and nice. Michelle Petite, Roadshows, Merrill Lynch Please pass on my huge thanks to all the team that helped with my event yesterday. They did a brilliant job. Please give my thanks to Preya and Leon for managing the team. Their help was invaluable. Alison Williams, Event Manager, Merrill Lynch CBI EVENTS “…your staff were an absolute pleasure to work with - totally professional, hardworking, friendly and proactive... I was expecting a good agency from the Buyers Network Club – instead I got an excellent one.” Isabel Hinnings, Events Executive, CBI Events
CASE STUDY XJ JAGAUR LAUNCH XJ Launch at Saatchi Gallery. SIMPLY Language Speaking Hospitality Girls: Japanese, Chinese , Danish, Swedish, Norwegian, German, French, Italian, Spanish FORD Russian Hostess Radisson Edwardian FORTIS Aldermanbury Square Reception JAGUAR The International Geneva Motor Show 2010 BT LONDON 2021 Games Celebration MAJORCA Hospitality Event GLEN Grant PR Event RAILTRACK Luncheon Meeting EUROTUNNEL OPENING Brief: To deliver a personnel for a two day conference and event to launch the first section of the high speed channel tunnel rail link. Held in four different locations (Marriott County Hall London, Waterloo Station London, Sandling Kent, Leeds Castle Kent ) with audiences from three different countries. Total number of Guests 3000 WELSH ASSEMBLY GOVERNMENT Brief: To provide 30 friendly meet and greet personnel coach transfer hostesses and delegate movement assistants. To cover 400 delegates Locations: Heathrow, Gatwick, Bristol, Birmingham and Cardiff Airports to Cardiff O2 OFFICIAL OPENING Brief: O2 Official opening. Logistical team, 6 weeks setup working in-house comprising of 60 personnel. Airport transfers, meet and greet. Train transfers
ROADSHOWS NHS CHANGE 4 LIFE ROADSHOW Simply Planned and Sourced all areas of event including hire of the Double Decker Bus to Roadshow sites throughout the UK. Uniform purchase, Staffing, Accommodation arrangements for team. Stock warehousing and stock movements. Throughout the 4 week event LA TASCA Simply provided Spanish dancers to dance in city centres across the UK along with distributors to hand out discount vouchers for the Spanish tapas restaurant La Tasca. JESSOPS 75th Anniversary and New Store Openings Goody bag Distribution for 140 Store Nationwide as well as ongoing store re-launches and Festive offers.
SAMPLING AND DISTRIBUTION THE FINANCIAL NEWS Teams distributed soup samples from large inflatable stands positioned in ASDA car parks. Approximately 18,000 samples were distributed during the event. Outcome: ASDA stores sold out of the soups on the days of the event and there was a significant increase in sales in subsequent weeks. Suits hired from moss bross….. Canary Wharf, London Bridge, Bank Liverpool Street, … THE FRIDAY DISTRIBUTION The Daily Telegraph created a weekend‘ lifestyle paper in Association with Gordons Gin called “The Friday”. The weekly, 16-page, Tabloid Sized newspaper ran for 6 weeks and was distributed by 165 staff nationwide. Delivery key messages such as “Use the lime to make the perfect G&T at home” Distribution of 600,000 Papers with a 30,000 lime over a 6 week period. Increase sales of Gordons Gin Redemption with Sainsburys vouchers exceeded expected target. Campaign offered great Brand Awareness WALL ST JOURNAL EUROPE “SIMPLY have been a positive partner at all stages from briefing right through to post-activity analysis, and very dependable. ” Anne Hogarth, Retail Marketing Director- WSJE
SAMPLING AND DISTRIBUTION THE EVENING STANDARD Teams distributed Evening Standards from Exhibition stands positioned in central stations. Sales of the evening standard were uplifted. THE STYLIST Teams distributed The Stylist from high footfall commuting areas and special events such as London fashion week. THE BEST OF NEWPORT Street teams were sent out to Promote The best of ... A Local business listing directory service ST DAVIDS SHOPPING CENTRE OPENING Simply provided Girls to distribute keys to the general public. The keys opened boxes containing Prizes located at the shopping centre. The Team was fully trained to answer queries and help with the new shopping centre enquires. Uplift of Shopping Centre Footfall and interest.
ROADSHOWS SANDISK MP3 PLAYER LAUNCH Sansa Experience Simply provided Event managers, demonstrators, DJ and Break dancers to promote the new MP3 Player to Shoppers throughout UK Shopping areas and Centres 250+ demonstrations a day 150+ competition entries a day. Uplift of sales of Sansa (for Currys digital in UK) HEINZ ROADSHOW Simply provided Event managers and Samplers to promote the new range by offering a taster sample to ASDA customers throughout the UK. Teams distributed soup samples from large inflatable stands positioned in ASDA car parks. Approximately 18,000 samples were distributed during the event. Outcome: ASDA stores sold out of the soups on the days of the event and there was a significant increase in sales in subsequent weeks. KWIK CRICKET Simply provided Sport related personnel to Encourage Families to participate in local KWICK Cricket events. Celebratory Cricketers made appearances at local ASDA Stores
INSTOREVast experience with in-store promotions including sales, sampling and merchandising. Covering events varyingfrom 2-400 stores per day. We have a team of staff dedicated to consistently delivering exceptional results.Covering events varying from 2-400 stores per day. TELEGRAPH INSTORE Objectives: Emphasis on Driving sales and brand awareness UK Wide. Delivery: Merchandising selling at all 383 Morrisons store Nationwide. An Additional 7 staff were involved in the planning, execution and full delivery of reporting and photograph to the client within 6 hours of event completion. Outcome: “The activity was a resounding success resulting in Morrison’s selling an additional 30,000 copies of The Sunday Telegraph, clearly in paid due to the exclusive offer but also due to the way in which this was professionally executed both in the planning stages and actually in store by Simply staff. Appraisal “SIMPLY have consistently offered a high caliber staff, and with a clear emphasis on driving sales, STB have always met the challenge before them and this latest initiative was no exception”. The most recent example was 380 branches of Morrison’s supermarkets across the country. Telegraph Media Group
SPORTING EVENTSRacecourses The most effective way to promote the benefits of a new product is by launching it toStadiums your target market. In order to achieve maximum success, each and every phase of a project must be scrupulously organised and monitored. We ensure that our brandGolf Courses ambassadors are thoroughly briefed about your product. Simply will also work with youTennis Tournaments to identify appropriate venues, provide expert advice with regard to selecting relevant uniforms, and offer help and guidance with tackling any logistical issuesCricket Matches FUSE SPORT PADDY POWER To raise awareness of online betting shop Paddy Power prior to the Race Goers Cheltenham Races- 100,000 Paddy Power Betting cards were distributed around the racecourse. Royal Ascot – Distribution of Paddy Power Branded Flip Flops Tongo Rugby – Distribution of Green Wigs Paris Mobile teams also hit high density eating and drinking establishments throughout Cheltenham to circulate the remaining stock. Paddy Power recorded a significant increase in online betting accounts opened on both the day of the activity and in subsequent weeks.
EXHIBITIONS Exhibitions offer the perfect means of showcasing a range of products and services. Whatever your requirements, we provide assistance in organising all aspects of your event and ensure that delivery is professional, captivating and effective. Exhibitions are an ideal way to showcase a range f services and products to your target audience. Whatever the requirements Simply will be effective at all stages, from briefing to post event analysis. ATALINK FRONT OF HOUSE DISTRIBUTION Distribution of voucher booklets to all visitors Movement of Stock, Stock control and Daily Targets placed by team leaders. Distribution numbers varying between 120,000 and 250,00 voucher books per show. Simply have worked with Atalink for 12 years and have always provided, reliable, responsible and professional teams who have succeeded our every requirement. Grand Designs – ExCel London Ideal Home Show – Earls Court London Ideal Home Show – SECC, Glasgow NEC Clothes Show – NEC Birmingham BBC Good Food Show -NEC Birmingham, Olympia, London BBC Summer Festival - NEC Birmingham Appraisal We needed to work with an organisation that understood our needs and were sympathetic to the way we worked. We also had to find a company we could trust to carry out the job to our satisfaction without constant supervision. Simply the Best have excelled at both. Chris Hutchings, Atalink
PERFORMERSNo matter what your requirements, Simply will provide you with the entertainersto make your event a success. From actors to dancers, magicians to fire eaters toname but a few, our bespoke entertainers will ensure that your event is impactfuland engaging HALLOWEEN FACEPAINTERS 120 Fully qualified and liability insurer face painters throughout Asda Stores Nationwide. COSTUME CHARACTERS COSTUME CHARACTERS 50 Santas’& Costume to celebrate 50 years of Switching on the Christmas Lights at Regent and Oxford Street
PROMOTIONAL MODELS GEORGE FASHION SHOWS AT ASDA To add focus to the George brand and drive sales of George Autumn collection. Fashion shows, 3 per day at 25 Asda stores Nationwide. Simply provided models and Fashion Advisors. Sales increase was generated throughout Stores promoted. SETON TUNING Simply provided Grid Girls to support the Seton Tuning Super Bikes Team during the British Super Bikes 2008. Girls will be present at all of the 12 events across the UK acting as hospitality support and Seton Brand Ambassadors. The girls represent the team in all duties from meet and great to press interviews. PATAK’S MEDIA HIT SQUAD Simply Provided Indian promotional models dressed in Bollywood style clothing to assist Hit Squad targeting breakfast radio shows, magazine, and websites based in central London. Hot deliveries provide instant ‘talk ability’ for broadcast media and models provide visual content for websites. The Team took a digital camera so editorial teams at the websites can be photographed with the models and the photos instantly upload for use. A media ‘goodie bag’ containing a press pack and Patak’s products was delivered by so that the journalists could cook the contemporary recipes on the Diwali recipe release
CASE STUDIES THOMSON IPUNDIT Teams distributed Z-cards to encourage punters to download Iphone Application for Football World Cup. SANEX NUDE STUNT All major cities throughout the UK Experienced and tested Sanex products. 5,000 samples distributed each day Simply sourced 30 Dancers performed and rein acted the Sanex television commercial. Performances to took place every 10 minutes for five hours, whilst sample teams distribute Sanex. 3 Month Roadshow Samples of Sanex bath products were distributed throughout the event. UNILEVER HEALTH & BEAUTY ROADSHOW Simply teams spent four days at each of the seven ASDA supercentres across the UK, demonstrating a variety of Unilever products including Dove hand cream, Sunsilk hair care ranges and Vaseline creams. Simply provided beauticians to give hand, shoulder and head massages to customers shopping in ASDA supercentres. Staff were briefed to discuss benefits of the products with customers whilst carrying out the 5 minute massage. Promotional goody bags were also distributed with a view to creating brand awareness and increasing sales.