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Niche tourism lecture 6



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  • 1. The Experience Economy
    Presented by Aj Scott Smith
    Niche Tourism Lecture 6
  • 2. Housekeeping
    3rd Reaction paper, Find a journal article that interests you and write a one page summary (demonstrate your understanding). The Experience Economy would be great, but you finding an article of interest to you is most important.
  • 3. Reaction Papers (3) 10%
    Minor assignment presentation 10% Done
    Major assignment report & presentation 25%
    Reaction Papers (3) 5% To Do
    Final Examination 50%
    Individual Assignment (25% of final grade)
    You have your choice.
    Choose either;
    1. Assignment 5.5 page 69 of The Experience Economy
    2. Assignment 6.9 page 165 of The Experience Economy
    3. Airline Trends
    Prepare a 350-500 word paper and a 4-5 min PPT presentation outlining your thoughts.
    Due December 11
  • 4. Please
    Don’t Copy and Paste and Text (words)
  • 5. Chapter 1- Introduction
    Key Points:
    Coffee Progression
    Progression of Economic Value
    Kotler feels differently…
    A new generation of the experience economy, co-creation.
    Meaningful experiences
    *Tips Read 1.4 and 1.5
  • 6. Chapter 2Meaningful Experiences
    The Ultimate Experience
    Motivation (Maslow) pg 25
    5 senses
    6 Characteristics of a meaningful experience
    *Tip-Read 2.1.4 and 2.2
  • 7.
  • 8. Chapter 3Meaningful Experiences in Society
    Context of giving meaning to things
    Personal, Socio-cultural, Physical
    Watersheds in Human existence pg 39
    Moens’ Fundamental Developments (Trends)
  • 9. In your opinion what are the five most important developments currently taking place among young people?
  • 10. Chapter 4The role of companies in giving meaning
  • 11.
  • 12. service vs. experience
  • 13. A business model based on happiness
  • 14. Do we really need more proof that we live in an experience economy?
  • 15. Chip Conley told us about the development of his company Joie de Vivre Hospitality, with which he won the world’s ‘Experience Stager of the Year’ award in 2001. He creates niche boutique hotels dedicated to the adjectives described in a lifestyle representing magazine.
    Brands are mirrors! the whole corporate culture thathe designs by working with, among others, ‘work climate surveys’ and an ‘open door policy’ for which he won the 6th ‘Best Company to Work for in California’ award.
  • 16. Identity Refreshment
  • 17. Many Examples in Thailand
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Just Khao Soy Restaurant and Gallery
    Just Khao Soy is one of Chiang Mai’s most well known restaurants and is credited with restoring ‘Khao Soy’ to its rightful place as the signature dish of northern Thai cuisine. The meal, a delightful noodle based curry dish, is served on an artists palette, befitting the ‘gallery’ style décor, and provides the opportunity for guests to customise the dish to their own taste.
    Additionally, following significant interest from international diners, Just Khao Soy will begin franchising operations domestically and internationally from late 2010.
    The restaurant also includes the Just Khao Soy Cooking School and the JKS Gallery, displaying arts and crafts that represent Lanna-culture in a variety of styles.
  • 24. The Responsible Tourism & Special Interest Travel Alliance
    A business model designed to allow tourism industry SMEs (and macro level businesses) low cost, non commission based, direct market access, in exchange for their compliance with a flexible set of responsible tourism best practices.
    The combination of a level playing field, and the implementation of best practices, will ensure that tourism revenue used to address some of the world’s most pressing social, economic and environmental problems for the benefit of all.