2. MARKETING - UNDERSTANDING IT!
Hey, please take
this yellow donor
I
Let’s move on
v
Hey, I want a
blue donor
II
Grouping the Needs
Target
III
Why do you want a blue
donor? Why do you feel
so ? Why do you…….
Need
1
Need
2
Need
3
N1
N2
4. MARKETING – TO PUT IT CRISPLY!
Correct Definition of the market is a key
Understanding the expectations of the customers and priming
them is important
Happy
Teacher’s
Day
Price can’t be the main focus ; Building a relationship with the
customer is important
What this course has given us
The realization of importance of persistent thinking when battered
persistently with questions.
The motivation to think in a sharper way than before.
Plenty of joyous moments to remember.
Editor's Notes
Showing the difference between a salesman and a marketer. A Salesman would try to convince the person to take the Yellow donor whereas a marketer would simply move on and not force the person.Segmentation can be done by book as well as by simply identifying needs. Identifying the needs is a practical way to find out the clusters of needs.( questions can be asked in-depth to find out the needs)Either mass or multi-segments, single(niche) or individuals can be targeted as part of the marketing process.
Positioning is creating a perception/image of your brand in the minds of the customer. Thus, the customer starts developing certain perceptions and a perceptual map is formed out of the needs and the expected performance of the brands w.r.t the needs. Here, it’s the brand that identifies its PODs and POPs and tries to differentiate itself. A small and crips Mantra can be a good ploy to channelize the internal efforts of the company in one direction. When the firm understands the competitive dynamics, it also finds ways to differentiate itself from the rest. One way of doing it can be introducing a game-changing, innovative new product. Several other ways include incremental innovation, branding differently, change in price and segments. The value proposition should be a part of this stage. So, the way to differentiate in this case can be bringing out new products in the market, developing existing products, getting more customers to use your product and so on. Changes at organizational level are creating new budget , creating cross – functional teams, crowd-sourcing and so on. So, constant innovation can lead to success for the organization. Time-to-market always plays an important role in marketing the product.
Positioning is creating a perception/image of your brand in the minds of the customer. Thus, the customer starts developing certain perceptions and a perceptual map is formed out of the needs and the expected performance of the brands w.r.t the needs. Here, it’s the brand that identifies its PODs and POPs and tries to differentiate itself. A small and crips Mantra can be a good ploy to channelize the internal efforts of the company in one direction. When the firm understands the competitive dynamics, it also finds ways to differentiate itself from the rest. One way of doing it can be introducing a game-changing, innovative new product. Several other ways include incremental innovation, branding differently, change in price and segments. The value proposition should be a part of this stage. So, the way to differentiate in this case can be bringing out new products in the market, developing existing products, getting more customers to use your product and so on. Changes at organizational level are creating new budget , creating cross – functional teams, crowd-sourcing and so on. So, constant innovation can lead to success for the organization. Time-to-market always plays an important role in marketing the product.
