Sale and Marketing are the 2 sides of the one same coin which are responsible for generating business and value for any an organization. Marketing efforts are made for easy sales and to make the products and services more acceptable by the target customers and audience. Sales team being a subject matter expert works toward developing relations and works on a coaching method of explaining the right solution to the customer and clearing the doubts he has. THE MAIN AIM IS TO DEVELOP BUSINESS AND SATISFY REQUIREMENTS OF CLIENTS

1. Marketing What We Sell Vs Selling What We Market
Hello,
Through today’s post I will be sharing more on the sales and marketing experience and how both are
different but still similar in some ways and yes focused to get business for the company.
Sales, well it’s more like mathematics only a few are comfortable dealing with it. There are many
similarities between the two, and as the boss says either you have won the deal or you haven’t there
is no way between. Well I think there can be a lot to be shared on the interesting comparison on
Mathematics and Sales.
So the sales call can further be attributed as follows
 Head bang (cold call)
 Planned meeting
 I was just passing by and thought of meeting you calls (follow ups).
Every call has its own uniqueness, and experiences both for customer and sales man, let explore
them a little more.
Cold Calls: Mostly happen when you come out from an account and see couple of good accounts
around the same premises, and tries to meet the concern for just an exchange of card, so that you
can later plan and meet.

2. Planned Calls: A lead given by marketing OR your earlier engagement with account, basically you
know the requirement and agenda of meeting before. To cut it short the customer is expecting you.
Follow up Calls: Either you take time and meet the concern or call him from a nearby location to
meet up for 5 minutes to know the progress of the proposal you have submitted.
Well the target for all is the same, TO GET BUSINESS AND DO THE MONTHLY NUMBERS, QUARTERLY
AND YEARLY 1234567890434334 numbers of course.
Let us understand what the other function marketing is doing. You ask a marketer and he will share
his heart out in his story. Even a marketer has his numbers.
 Number of leads generated on weekly basis
 Number of calls made daily ( in some case)
 Number of Posts
 Number of blogs
 Number of Visitors
 CTR number
 Bounce Rate
 Conversion Rate
 Feedback and a lot more
Yes again the target is same to get the numbers done, and bring business for the company.
The marketing works towards attracting the target customers by various online activities such as
SEO, SMO,PPC wherein whenever a prospect searches for a keyword which is a product or service or
a solution which the Indian seo company provides, then the companies online salesman or the
website or blog or article is in the top results.
This will allow the prospect to do his research on what, when, how we deliver and if found suitable
he approaches for a requirement, and thus a lead is generated.

3. Once this lead is generated a sales consultant will be allocated to that account based on the area,
expertise, and account size.
Now the role of Sales consultant is to start with his own research which is termed as KYC (know your
customer). This involves analysis of customers based on the following criteria’s (but not limited)
 Client name
 Clients Management
 Client Turnover
 Client Existing Vendor
 Client Financial Stability
 Clients Goodwill
 Client’s Client
Once KYC is done the sale consultant starts understanding and working on the requirement for
better understanding, and right from the first meeting the chances of closure increases at every
steps like
 1st
meeting
 Proposal submission
 3rd
meeting
 Revised Proposal
 4th
meeting
 Negotiation meeting
 Contract awarded
Hope you understood the basics shared about the departments.
What is important to understand are these 6 alphabets – C C D V T P
 C - CREATE
 C - COMMUNICATE
 D - DELIVER
 V - VALUE
 T - TARGET
 P - PROFIT
It can be understood better as it means to create, communicate and deliver value to the target
market at a profit.
The Marketing and Sales collectively works toward Brand management, which comes after Product
management, which is about creating value, once this value is created it must be communicated so,
to communicate the value to the target market is Brand Management and when these value- the
product value and the brand value is being delivered to the customer it is customer management.

4. Marketers and sales people always try to learn the Mind, Heart and Soul of the customer to
understand the needs, requirements and future wants to propose the best solution to them.
Conclusion: Sale and Marketing are the 2 sides of the same coin which are responsible for
generating business and value for any organisation. Marketing efforts are made for easy sales and to
make the products and services more acceptable by the target customers. Sales team being a
subject matter expert works toward developing relations and works on a coaching method of
explaining the right solution to the customer and clearing the doubts he has. THE MAIN AIM IS TO
DEVELOP BUSINESS AND SASTIFY CLIENTS REQUIREMENT.
Reference: - http://sankalptechnology.jimdo.com
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