From lightbulb to launch
thehappystartupschool
9/10STARTUPS
FAIL!
THEOLDTOOLS
AREN’TFITFOR
THEJOB
STARTUPSARE
NOTBIG
BUSINESSES
FOUNDERSTHINK
THEYHAVEALL
THEANSWERS
BIGBANG
RELEASE=
HIGHRI...
MASTERNEW
TECHNIQUES&
TOOLS
EMBRACE
UNCERTAINTY,
SPOTOPP’S
ENGAGE
CUSTOMERS
THROUGHOUT
LEARNHOWTO
TESTYOUR
IDEASQUICKLY
DE...
keyprinciplesof
leanstartup
5MINS
“LIFE’STOOSHORTTOBUILDSOMETHINGNOBODYWANTS”
findaproblemworth
solving
testyourassumptions
focuson
customerneeds
getcontinuousfeedback
morefacts,
lessintuition
lessdocumenting
moredoing
rightaction
righttime
Traditional product development
Lean/agile development
Lean startup
“BUILDAREMARKABLEPRODUCT”
SETHGODIN
Design thinking/customer experience:
•  Happier, passionate customers
•  Positive PR = free marketing
•  Less customer sup...
PAINKILLER VITAMIN
PAINKILLER VITAMIN
Solve my problem Make me feel better
“YOURPRODUCTISNOTTHEPRODUCT”
visualiseyourbusinessmodel
workshop
time
EXERCISE1.3RISKIESTASSUMPTIONS
10MINS
EXERCISE2.WHOWILLBEMYRAVINGFANS?
10MINS
CUSTOMERDEVELOPMENTMATRIX
SCOREFROM1-3
CUSTOMERSEGMENT CUSTOMERSEGMENT CUSTOMERSEGMENT CUSTOMERSEGMENT
LEVELOFPAIN
EASEOFA...
LISTEN,DON’TTALK.
PROBLEMS,NOT
SOLUTIONS.
EXERCISE3:TESTYOURIDEAFOR<£50
10MINS
1.  Focus on problems worth solving
2.  Learn often, fail fast and get out of the
building!
3.  Fake it before you make it...
@welovelean
@kungfucarlos
Summercamp 2013: Taking your idea from lightbulb to launch with Carlos Saba
Summercamp 2013: Taking your idea from lightbulb to launch with Carlos Saba
Summercamp 2013: Taking your idea from lightbulb to launch with Carlos Saba
Summercamp 2013: Taking your idea from lightbulb to launch with Carlos Saba
Summercamp 2013: Taking your idea from lightbulb to launch with Carlos Saba
Summercamp 2013: Taking your idea from lightbulb to launch with Carlos Saba
Summercamp 2013: Taking your idea from lightbulb to launch with Carlos Saba
Summercamp 2013: Taking your idea from lightbulb to launch with Carlos Saba
Summercamp 2013: Taking your idea from lightbulb to launch with Carlos Saba
Summercamp 2013: Taking your idea from lightbulb to launch with Carlos Saba
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Summercamp 2013: Taking your idea from lightbulb to launch with Carlos Saba

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Co-founder of Spook Studio and The Happy Startup School, Carlos is a product innovation hacker living in Brighton.

A lapsed physicist with a problem–solving mindset, Carlos showed us all how we can validate any ideas we have to ensure we create real value and not more stuff.

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Summercamp 2013: Taking your idea from lightbulb to launch with Carlos Saba

  1. 1. From lightbulb to launch thehappystartupschool
  2. 2. 9/10STARTUPS FAIL!
  3. 3. THEOLDTOOLS AREN’TFITFOR THEJOB STARTUPSARE NOTBIG BUSINESSES FOUNDERSTHINK THEYHAVEALL THEANSWERS BIGBANG RELEASE= HIGHRISK AFEAROF FAILURESTIFLES PROGRESS
  4. 4. MASTERNEW TECHNIQUES& TOOLS EMBRACE UNCERTAINTY, SPOTOPP’S ENGAGE CUSTOMERS THROUGHOUT LEARNHOWTO TESTYOUR IDEASQUICKLY DEVELOPA FAIL&LEARN MINDSET
  5. 5. keyprinciplesof leanstartup
  6. 6. 5MINS “LIFE’STOOSHORTTOBUILDSOMETHINGNOBODYWANTS”
  7. 7. findaproblemworth solving
  8. 8. testyourassumptions
  9. 9. focuson customerneeds
  10. 10. getcontinuousfeedback
  11. 11. morefacts, lessintuition
  12. 12. lessdocumenting moredoing
  13. 13. rightaction righttime
  14. 14. Traditional product development
  15. 15. Lean/agile development
  16. 16. Lean startup
  17. 17. “BUILDAREMARKABLEPRODUCT” SETHGODIN
  18. 18. Design thinking/customer experience: •  Happier, passionate customers •  Positive PR = free marketing •  Less customer support requests •  Stronger brand •  Long-term business value •  Greater ROI the earlier it’s brought on board
  19. 19. PAINKILLER VITAMIN
  20. 20. PAINKILLER VITAMIN Solve my problem Make me feel better
  21. 21. “YOURPRODUCTISNOTTHEPRODUCT”
  22. 22. visualiseyourbusinessmodel
  23. 23. workshop time
  24. 24. EXERCISE1.3RISKIESTASSUMPTIONS 10MINS
  25. 25. EXERCISE2.WHOWILLBEMYRAVINGFANS? 10MINS
  26. 26. CUSTOMERDEVELOPMENTMATRIX SCOREFROM1-3 CUSTOMERSEGMENT CUSTOMERSEGMENT CUSTOMERSEGMENT CUSTOMERSEGMENT LEVELOFPAIN EASEOFACCESS WILLTHEYPAY? TOTAL
  27. 27. LISTEN,DON’TTALK. PROBLEMS,NOT SOLUTIONS.
  28. 28. EXERCISE3:TESTYOURIDEAFOR<£50 10MINS
  29. 29. 1.  Focus on problems worth solving 2.  Learn often, fail fast and get out of the building! 3.  Fake it before you make it. 4.  Engage customers throughout 5.  Start small, then scale up. 6.  Keep iterating. 7.  Don’t lose sight of the purpose & vision. 8.  Minimum viable product/service 9.  Keep testing and measuring.
  30. 30. @welovelean @kungfucarlos

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