Summercamp 2013: Taking your idea from lightbulb to launch with Carlos Saba

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Co-founder of Spook Studio and The Happy Startup School, Carlos is a product innovation hacker living in Brighton. A lapsed physicist with a problem–solving mindset, Carlos showed us all how we can validate any ideas we have to ensure we create real value and not more stuff.

Business Technology

From lightbulb to launch
thehappystartupschool

THEOLDTOOLS
AREN’TFITFOR
THEJOB
STARTUPSARE
NOTBIG
BUSINESSES
FOUNDERSTHINK
THEYHAVEALL
THEANSWERS
BIGBANG
RELEASE=
HIGHRISK
AFEAROF
FAILURESTIFLES
PROGRESS

MASTERNEW
TECHNIQUES&
TOOLS
EMBRACE
UNCERTAINTY,
SPOTOPP’S
ENGAGE
CUSTOMERS
THROUGHOUT
LEARNHOWTO
TESTYOUR
IDEASQUICKLY
DEVELOPA
FAIL&LEARN
MINDSET

5MINS
“LIFE’STOOSHORTTOBUILDSOMETHINGNOBODYWANTS”

PAINKILLER VITAMIN
Solve my problem Make me feel better

CUSTOMERDEVELOPMENTMATRIX
SCOREFROM1-3
CUSTOMERSEGMENT CUSTOMERSEGMENT CUSTOMERSEGMENT CUSTOMERSEGMENT
LEVELOFPAIN
EASEOFACCESS
WILLTHEYPAY?
TOTAL

LISTEN,DON’TTALK.
PROBLEMS,NOT
SOLUTIONS.

1. Focus on problems worth solving
2. Learn often, fail fast and get out of the
building!
3. Fake it before you make it.
4. Engage customers throughout
5. Start small, then scale up.
6. Keep iterating.
7. Don’t lose sight of the purpose & vision.
8. Minimum viable product/service
9. Keep testing and measuring.

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