Mark Sears' story - 27th March 2013

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Mark Sears, Founder of Them Big Oak Trees gave an inspiring talk on going solo.

Mark spent 13 years at Virgin group where he oversaw the strategic direction of the Virgin brand and provided brand support for the 200 established Virgin businesses globally by championing the special culture that makes Virgin unique.

18 months ago Mark decided to fly solo. He now works with brands and entrepreneurs helping them focus on growing purposeful brands that change things, for good. His unique take on brand building uses the principle of fieldwork to explore how natural systems and processes can provide the inspiration for growing future-proofed meaningful brands.

Mark explained why he decided to leave a dream job to follow his passion and how you can grow your brand around the things that inspire you most.

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Mark Sears' story - 27th March 2013

  1. 1. Trees in a woodland share a root systemWhen one tree is nutritionallydeprived the other trees sharenutrients to ensure the whole system remains healthy
  2. 2. 60 million customers worldwide Revenue of £11bn in 2011 SECTORS45,000 employees Transport and  Travel  Renewables  Health  Brand  Money  Communica5ons  Leisure and  Entertainment  COMPANIES #1 Most Admired Brand in the UK
  3. 3. Run For The Hills
  4. 4. •  Business as usual is broken•  The new change narratives leave me cold•  We need to balance our hi-tech and hi-nature lives•  Nature needs to become part of the zeitgeist•  I want more time in my two favourite creative mediums
  5. 5. Find Your Ecological Niche
  6. 6. Apply The 900Year Rule
  7. 7. Plus ça change, plus c’est la même chose
  8. 8. Never Underestimate the Power of Play
  9. 9. If I only scrape a living,at least it’s a living worth scraping.If there’s no future in it, at least it’s a presentworth rememberingMickey Smith.The Dark Side Of The Lens
  10. 10. thembigoaktrees.com@searsiomark@thembigoaktrees.com

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