Top 6 Opportunities Online to Expand Your Business in 2011
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Top 6 Opportunities Online to Expand Your Business in 2011

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1. Video Marketing

1. Video Marketing
2. Professional Networks
3. Search Engine Optimization
4. Location-Based Marketing
5. Review Sites
6. Web Analytics

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  • Context, content
  • Video marketing, convent driven, user generated
  • Educational, Documentary, Tutorial, Behind the scenesA platform to demonstrate valueEducation and content drivenSimply believable
  • Learn about how to make great videos, more artistic. Better quality videos, less clutter
  • Recruitment, interest based groups
  • Vimeo and Youtube have them as well
  • Nothing gives you more credibility than to be a thought lead, writing. Commenting on articles of writers of interest
  • Lower cost of hiring. Attract the right talent, search base on talens
  • 99% of Buyers use Search EnginesFirst and most important source of business researchGoogle has over 70% market share in most countries
  • 10 Relevant Results / LinksWebsitesVideosImagesNewsShoppingBased on quality of content, can’t be bought
  • Experience also includes reviews,
  • Monitoring conversation, data driven decisions
  • See replies when they happen, get alerted, see statistics, reply on a dashboard

Top 6 Opportunities Online to Expand Your Business in 2011 Top 6 Opportunities Online to Expand Your Business in 2011 Presentation Transcript

  • Top 6 Opportunities Online to Expand your Business in 2011
    David Liem
  • David Liem
    I’m the senior consultant, web marketing at…
    I help people get more business from the web.
  • Some of Our Clients
  • ATTENTION
    …is fleeting!
  • Our Job is to Create…
    Relevance
  • Top 6 Opportunities Online to Expand your Business in 2011
    David Liem
  • Video Marketing
    1.
  • YouTube
  • Tutorials
  • Vimeo
  • Quirky Videos Stick
  • Join Interest Groups
  • Education
  • Professional Social Networks
    2.
  • Objectives in Networking
    To Be KnownEstablish thought leadership in your industry
    To Be ContactedMake ‘personal’ social contact with like-minded professionals
  • LinkedIn
  • Groups
  • Establish Thought Leadership
  • Sharing info through Twitter
  • Job Seeking Tools
  • Take it offline when possible
  • Search Engine Optimization
    3.
  • 99% of Buyers use Search Engines
  • Cost Effective
  • Natural Search Results
  • SEO on Maps Listings
  • KarateSEO© - The Six Factors
    Keywords
    Architecture
    Relevant Content
    Authority & External Links
    Trouble Signs
    Experience on Site
  • Location-Based Marketing
    4.
  • Google Places
  • Foursquare for Businesses
  • Facebook Places
  • The Battle for Geo-Location
  • 5.
    Review Sites
  • Amazon
  • Trip Advisor
  • Hungry Go Where?
  • Groupon Deal’s
  • 6.
    Web Analytics
  • Data Driven Decisions
  • Provides Answers to Difficult Questions
  • Facebook Insights
  • Social Management Tools
  • Postling
  • Online Reputation Management
  • What I Do…
  • Services
    Search Engine Marketing
    Technical Audit
    Keyword Research
    SEO copy writing
    Adwords Setup/Optimization
    Website Optimization
    Monthly Retainer Packages
    Web Analytics
    • Basic & Advanced Installation
    • Resolve Tracking Issues
    • Set up goals & funnels
    • Monitor Site Usage, Bounce rates for major red flags
    • Monitor Conversions & Conversion Rates
  • Training
    Think Tank for Senior Managers & Leaders
    Half a day
    Strategic view of company, competitors
    Senior leaders from sales, marketing, IT
    Plugging the biggest implementation leaks
    Prioritizing New Media Goals
    Boot Campsfor Mid-level IT/Marketing Staff
    • 1-2 days
    • Implementation processes in web, search & social media
    • Relevant execuxtion folks from marketing & IT
    • Learning how to manage agencies & web staff
    • Beating practical challenges
  • Social Media Training
    Monday February 28, 2011
    In-Depth Facebook, Twitter, YouTube, & LinkedIn Strategies
    Mobile & Location Marketing
    Measure & Manage Social Media like a Pro
  • Thanks.That’s all for this workshop!
    Find Me!
    Web: www.HappyMarketer.com
    Email: David@HappyMarketer.com
    Twitter: @daveliem
    Facebook: www.Facebook.com/HappyMarketer