The document discusses social media marketing strategies. It provides an overview of Happy Marketer, a company that provides social media consulting and training services. It then discusses various social media platforms like Facebook, YouTube, Pinterest, and their strengths and weaknesses for business use. The document emphasizes creating emotion, friendships and community as key goals for social media and outlines a social media strategy framework.
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Social Media Landscape and Strategy
1. The
Social
Media
Landscape
David
Liem
Partner,
Happy
Marketer
david@happymarketer.com
Hello@HappyMarketer.com
Hello@happymarketer.com
2. About Happy Marketer?
• Headquartered in Singapore
• Provides Strategic Consulting and
Training Services
• Focused on bringing market leading
thought leadership in Social Media
Marketing to APAC
• Trained over 1500 professionals in
less than 2 years
• Yahoo & Google Certified Partners
Hello@HappyMarketer.com
Hello@happymarketer.com
3. Why go into social media?
Hello@HappyMarketer.com
4. It can be that one thing that sets
you apart from your competitors
Hello@HappyMarketer.com
5. Trust is harder to earn
• How things used to be...
Hello@HappyMarketer.com
6. How people are actually influenced
Hello@HappyMarketer.com
7. What are the top
reasons people
Choose your brand?
Hello@HappyMarketer.com
8. What are the top
feelings people
experience with your
brand
Hello@HappyMarketer.com
9. Your Goals in Social Media:
1.Create EMOTION
2.Create Friendships
3.Create a Community
Hello@HappyMarketer.com
16. Socialize Your Website
• Add social media share buttons to your home page
• Add a Facebook Like box to your website
• Portal for your social media channels
Hello@HappyMarketer.com
Hello@happymarketer.com
17. Strengths & Weaknesses
Strengths
• Effective for branding, sparking excitement with product
announcements,
• Information gathering from the official source
Weaknesses
• May appear ‘one-sided’, glossed over, fake
• Info may not be as ‘cutting edge’ as 3rd party sites
Hello@HappyMarketer.com
22. Strengths & Weaknesses
Strengths
• It’s where the fishes are
• Repeat visitors, convenient channel to communicate
• Great for branding, short term engagement
Weaknesses
• Hard to find direction/purpose, takes time
• Not strong for conversions without significant incentives
Hello@HappyMarketer.com
Hello@happymarketer.com
27. Strengths & Weaknesses
Strengths
•High degree of engagement, realism, more likely to be shared
and go ‘viral’
•Powerful to shape user sentiment
•Consistent content rewards consistent viewers
Weaknesses
•Costly (but high quality content almost always works)
Hello@HappyMarketer.com
Hello@happymarketer.com
38. What are some of the
trends you observe?
Crowd-sourced
Off-line & online
integration Localized
Personalized Data-driven
Social
Hello@happymarketer.com
39. The role & impact of
social media in
marketing
Prantik Mazumdar
Partner, Happy Marketer
prantik@happymarketer.com
Hello@happymarketer.com
40. If I were to ask you, how is Singapore feeling today?
Sad? Happy? Ok? What would you say??
Hello@happymarketer.com
41. And how was Singapore feeling during the Budget
& Valentines month?
Valentines Day!
Hello@happymarketer.com
42. Let’s see what are Singaporeans are
searching for right now?......
Hello@happymarketer.com
43. And what are they tweeting as we speak??
03:14
Hello@happymarketer.com
44. Some fun social & mobile trivia!
1. What is the mobile penetration of Singapore?
2. What is the smartphone penetration of Singapore?
3. What is the most expensive iPhone/iPad app?
4. How many of you’ll use a mobile device while watching
TV?
5. Which country has the highest per capita usage of
Facebook by time?
6. Which is the fastest growing user segment on
Facebook in Singapore?
Hello@happymarketer.com
45. We have moved into a
real-time information era
People are searching & communicating
through real time, social & location-aware mechanism
What sparked this change??
Hello@happymarketer.com
46. The advent of Web 2.0 has transformed
& revolutionized the Internet…
Web
2.0
encompasses
services
&
applicaDons
that
facilitate
a
two-‐way
process
to
communicate,
share
and
collaborate
Hello@happymarketer.com
47. Its much more than just Facebook, LinkedIn &
Twitter…
Hello@happymarketer.com
48. Everyone can be a creator, critic &
collector!
Hello@happymarketer.com
54. The Internet has democratized
information flow.
People & Consumers have the
power & choice to communicate, critique,
discuss, share, transact through various
social & location-aware mobile tools
Brands & companies need to innovate
& offer new, relevant ways to live, work & play
Hello@happymarketer.com
55. A bit about myself…..
Currently a Partner @ Happy Marketer
Previously, worked with another digital brand management firm
Started my career in the Civil Service – at IESingapore
Majored in Comp Engg in NUS & minor in Technopreneurship
Had won in the TEC category at
Startup@Singapore in 2004
Love cricket & a believer in social media
www.linkedin.com/in/pranDkmazumdar
@pranmaz
Hello@happymarketer.com
56. Today’s agenda…..
1. The evolution of media & marketing
2. Is Asia & Sg ready to embrace social media?
3. The role & impact of “social media” on marketing
4. Social media strategy.
Hello@happymarketer.com
57. Today’s agenda…..
1. The evolution of media & marketing
2. Is Asia & Sg ready to embrace social media?
3. The role & impact of “social media” on marketing
4. Social media strategy.
Hello@happymarketer.com
73. Mobile Web Usage Trends…..
• Globally 8.9% of web traffic comes from mobile
• In Asia, that number stands at 14%
- Japan : 47%
- Urban China : 43%
- Singapore : 35%
- HK : 16%
• In many other Asian countries, most mobile Internet
users never use a desktop/PC
- India : 59%
- Indonesia : 44%
- Thailand : 32%
Hello@happymarketer.com
81. Now, lets see how mobile is
transforming our habits
Hello@happymarketer.com
82. The convergence of mobile & social is creating a
wave of opportunities in the domains of
entertainment, gaming, commerce, deals……
Hello@happymarketer.com
83. The convergence of mobile & social is creating a
wave of opportunities in the domains of
entertainment, gaming, commerce, deals……
Hello@happymarketer.com
84. Today’s agenda…..
1. The evolution of media & marketing
2. Is Asia & Sg ready to embrace social media?
3. The role & impact of “social media” on marketing
4. Social media strategy.
Hello@happymarketer.com
130. Today’s agenda…..
1. The evolution of media & marketing
2. Is Asia & Sg ready to embrace social media?
3. The role & impact of “social media” on marketing
4. Social media strategy.
Hello@happymarketer.com
131. So, what should be my
Social Media
Marketing
Strategy?
Hello@happymarketer.com
132. Social Media Marketing Strategy
Community
Setup & Growth
Community
Engagement
Online User-Generated
Monitoring Content
Community
Enticement
Community
Participation
Hello@happymarketer.com
133. The activities and events that typically
into campaign planning exercises……
• Facebook Fans Strategy
Community • Facebook MediaBuy & CPC Advertising
Growth • Online & Traditional PR
• Facebook Application Contest
Community
• Facebook Wall Content Strategy
Engagement
• Facebook Photos & Videos
• Traditional PR Activities
Community
Participation
• Promotions & Fan Meetups
• Roadshows & Events
Hello@happymarketer.com
138. A
TRIBUTE
TO
EARTH
DAY
(April
22,
2010)
The
theme
for
April
is
Environmental
Awareness.
Cheers
is
launching
an
applicaTon
that
serves
as
an
awareness
on
how
to
maintain
the
balance
of
a
pond’s
eco-‐system
which
will
make
healthy
water
for
fish
and
other
living
community
in
a
pond.
Hello@happymarketer.com
139. Go
Wild
Over
Football
w/
Cheers
June
1
to
July
9,
2010
Extended
Dll
July
12th
Hello@happymarketer.com
143. June
2010
interacDon
went
to
>
100
interacDons.
March’s
highest
interacTon
Month InteracTon
Comments Like
June 496 249 241
May 373 162 205
April 365 190 170
March 500 296 193
March
Hello@happymarketer.com
163. Which one takes the
lead
&
How do we synergize
both?
Hello@happymarketer.com
164. Offline marketing boosts
online effect by 40%
What prompts users to search online
for a particular product/service?
• TV ads
– 44%
• Word of Mouth – 41%
• Print ads
– 35%
• Radio
– 23%
• Billboard
– 13%
Source: eConsultancy &
Hello@happymarketer.com