Decomposing the structure of online protests  against U.S. beef import in South Korean blogosphere Woo Young CHANG Catholi...
South Koreans fearing 'mad cow disease' fight US beef imports in 2008
Socio-cultural background  to the case under study Early motivation: Food Risk - Korean government’s action  to import a b...
*  Food risk is not important any more… A public expression against  neo-liberal policies of new President MB Lee (e.g., p...
Reactions from government and conservative mass media <ul><li>Portals (e.g. Daum) Should Bear Responsibility for Cyber Vio...
Networking, Blogging and citizenship <ul><li>Free, easy online networking (e.g. blogging) allows Internet-connected citize...
Research questions What is the nature of online network among citizens about US beef issue?  How and to what extent is the...
Research Methods <ul><li>RQs are examined based on various kinds of data to discover the hidden political blogosphere to e...
Selection of research site <ul><li>The  frequently-read entries(FRE)  written by Daum Agora blog-reporters during May and ...
FRE Trackbacked blogs No. of entries No. of bloggers No. of entries No. of trackbackers May 111 75 387 237 June 152 83 409...
Profile of FRE bloggers <ul><li>Male  bloggers over females </li></ul><ul><li>Mostly from  Seoul  area where cultural elit...
FRE analysis shows that  polarization  about US beef import become  weaker  with a significant increase in neutral positio...
Other issues related to Lee’s neo-liberal policy programs  were not salient  in both FRE and the trackbacked in terms of t...
Network analysis among FRE bloggers 28 bloggers are consistent for 2 months, that is, ‘ Core ’ group produced 19 and 14 en...
Central bloggers in indegree, May Bloggers Indegree centralities Gender Residence Occupation Trackbackers Trackbacks chcht...
Central bloggers in outdegree, May Bloggers Outdegree centralities Gender Residence Occupation Trackbackers Trackbacks don...
Networks among FRE, May N=75 May
Central bloggers in indegree, June Bloggers Indegree centralities Gender Residence Occupation Trackbackers Trackbacks sisa...
Central bloggers in Outdegree, June Bloggers Outdegree centralities Gender Residence Occupation Trackbackers Trackbacks lu...
Networks among FRE, June N=83 June
Profile of Trackbackers Items May June Consistent group No. of trackbackers 237 240 85 Also included in the FRE  25 (10.55...
Just like Wikipedians, FRE bloggers  contribute  to the continuing extension and improvement of American beef-related onli...
Network from trackbackers to core FRE group, May
Network from trackbackers to core FRE group, June
Structural change over time: Disappearing long-tail participation An over-time result shows that the agenda-setting functi...
Items   May (115 entries by 75 bloggers) June (152 entries by 83 bloggers) >= 2 entries 1 entries 1-2 >= 2 entries 1 entri...
What makes the structure of comm. network change over time? Aggressive state  intervention  for cyberspace  Distorted  rep...
The results indicate that there is indeed  a change  in terms of online discourse and network structure over this short sp...
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Us beef japan conference (25 aug2010)

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  • http://globalvoicesonline.org/2008/05/13/south-korea-why-protest-against-american-beef/
  • http://globalvoicesonline.org/2008/05/13/south-korea-why-protest-against-american-beef/
  • http://english.chosun.com/w21data/html/news/200806/200806190022.html
  • 중복된 트랙백 , 게시글 확인 불가한 포스팅은 제외함
  • 영어로 챠트를 만들어야 .. N=111 May; N=152, June 표시해야
  • 기타 287 명을 제외한 122 명을 기준으로 한 찬성 , 중립 , 반대 그룹의 백분율
  • 5 월 기준 Indegree 수치가 3 이상 (Binary matrix 기준 ) 인 블로거의 기본 정보는 다음과 같다 . pdjournal, parismadame, parismadame, radiostar11 는 위의 valued 에 없다 .
  • 찬성 , 반대 입장 지우고 , 직업하고 , 중심도만 노드 형태와 노드 사이즈에 반영하고 , 선의 굵기는 트랙백을 받는 것으로 찬성 , 반대를 지우니 , 포스팅 기준으로 할 필요가 없겠지 .. Up triangle = 언론출판인 ( 매스미디어 종사 ) Down triangle = 언론출판인 ( 인터넷매체 종사 ) Square = 전문블로거 Circle = 그 외 직업군 직업 요약 교육인 1 기업인 2 다직종 3 매스미디어 4 모름 5 문화예술인 6 시민사회단체활동가 7 연구원 8 의료인 9 인터넷매체 10 전문블로거 11 전문직 12 정당인 13 정부 14 종교인 15 주부 16 학생 ( 대학생 ) 17 학생 ( 대학생 , 유학생 ) 18 학생 ( 대학원생 ) 19 회사원 20
  • Up triangle = 언론출판인 ( 매스미디어 종사 ) Down triangle = 언론출판인 ( 인터넷매체 종사 ) Square = 전문블로거 Circle = 그 외 직업군 직업 요약 군인 1 기업인 2 다직종 3 매스미디어 4 모름 5 무직 6 문화예술인 7 시민사회단체활동가 8 언론출판인 9 의료인 10 인터넷매체 11 전문블로거 12 전문직 13 정당인 14 종교인 15 주부 16 학생 ( 고등학생 ) 17 학생 ( 대학생 ) 18 회사원 19
  • Row n= 연속트랙백 포스팅 237 개 Colume n= 연속파워 블로거 28 개
  • Row n= 연속트랙백 포스팅 240 개 Colume n= 연속파워 블로거 28 개
  • Us beef japan conference (25 aug2010)

    1. 1. Decomposing the structure of online protests against U.S. beef import in South Korean blogosphere Woo Young CHANG Catholic University of Daegu, Korea (South) Han Woo PARK YeungNam University, Korea (South) WCU Webometrics Institute [email_address] http:// www.hanpark.net Presented to the 4S (Society of Social Study of Science) Conference, Tokyo, Japan, August 2010  
    2. 2. South Koreans fearing 'mad cow disease' fight US beef imports in 2008
    3. 3. Socio-cultural background to the case under study Early motivation: Food Risk - Korean government’s action to import a beef of cattle older than 30 months, which is known to have considerable potential of ‘ mad cow disease ’ from the US
    4. 4. * Food risk is not important any more… A public expression against neo-liberal policies of new President MB Lee (e.g., privatizing nat’l health care system) Unnecessary or excessive use of police force, including the misuse of police and security equipment during the protests
    5. 5. Reactions from government and conservative mass media <ul><li>Portals (e.g. Daum) Should Bear Responsibility for Cyber Violence as well as Offline Rallies? </li></ul><ul><li>In particular, some Internet journalist had led the candlelight vigils in cyberspace since the mad cow fears began spreading by their posting on its main news corner articles about the dangers of U.S. beef and writings and setting this issue as the main theme on its Agora web board for days on end. </li></ul>
    6. 6. Networking, Blogging and citizenship <ul><li>Free, easy online networking (e.g. blogging) allows Internet-connected citizens to become journalists </li></ul><ul><ul><li>Breaks the monopoly of the capital-intensive media? OhMyNews!! </li></ul></ul><ul><ul><li>Allows the creation of Habermas’s free discussion Public Sphere ? </li></ul></ul><ul><ul><li>C. Sunstein’s CyberBalkanization ? </li></ul></ul><ul><li>Similar to ‘Slash dot effect’ in the US, ‘Daum-Agora’(DA) effect arises </li></ul>
    7. 7. Research questions What is the nature of online network among citizens about US beef issue? How and to what extent is the structure of citizen’s online participation altered during a protest against US beef imports?
    8. 8. Research Methods <ul><li>RQs are examined based on various kinds of data to discover the hidden political blogosphere to enhance and/or lessen citizen engagement with the issue </li></ul><ul><li>Content analysis of blog postings based on bloggers’ political positions on the US beef import and other MB Lee’s policies </li></ul><ul><li>Network analysis among citizen bloggers in terms of trackback </li></ul><ul><li>Long-tail analysis using replies, trackbacks, and views to blog postings </li></ul>
    9. 9. Selection of research site <ul><li>The frequently-read entries(FRE) written by Daum Agora blog-reporters during May and June of 2008 </li></ul><ul><li>collected with search queries: mad cow disease, US beef, candle light protest </li></ul><ul><li>entries more than 10,000 views </li></ul><ul><li>External entries trackbacked to FRE </li></ul>
    10. 10. FRE Trackbacked blogs No. of entries No. of bloggers No. of entries No. of trackbackers May 111 75 387 237 June 152 83 409 240
    11. 11. Profile of FRE bloggers <ul><li>Male bloggers over females </li></ul><ul><li>Mostly from Seoul area where cultural elites reside in </li></ul><ul><li>Interesting finding </li></ul><ul><li>Professional journalists from minor press </li></ul><ul><li>Some active group-blogs </li></ul><ul><li>Full-time/independent bloggers </li></ul><ul><li>Some oversea Korean bloggers </li></ul>
    12. 12. FRE analysis shows that polarization about US beef import become weaker with a significant increase in neutral position (10 -> 55, p=0.000) N=152 June N=111 May Neutral Neutral 36.18%
    13. 13. Other issues related to Lee’s neo-liberal policy programs were not salient in both FRE and the trackbacked in terms of their occurrence frequencies (FRE: 25 entries, Trackbacked 22 during May and June) However, the excessive use of police force emerged as a new agenda among trackbackers during June: ProGov (20.5%), Neutral(31.1%), AntiGov (48.4%)
    14. 14. Network analysis among FRE bloggers 28 bloggers are consistent for 2 months, that is, ‘ Core ’ group produced 19 and 14 entries Central bloggers are related to media industry Network becomes sparser over time The majority of pro-import bloggers are isolated Betweenness of neutral bloggers is not high
    15. 15. Central bloggers in indegree, May Bloggers Indegree centralities Gender Residence Occupation Trackbackers Trackbacks chchtan 6 9 M Seoul 뉴시스 기자 mongu 4 4 M Gyeongsang 전문블로거 idomin 4 4 Mixed Gyeongsang 경남도민일보 hands 4 4 F Seoul 미디어스 기자 jkspace 3 4 M Seoul 건축가 pdjournal 3 3 Mixed Seoul PD 저널 parismadame 3 3 F Overseas 주부 kimjongbae 3 5 M Seoul 시사평론가 ( 김종배 ) ccdm1984 3 3 Mixed Seoul 민주언론시민연합 radiostar11 3 3 M Seoul 웹디자인관련 회사원
    16. 16. Central bloggers in outdegree, May Bloggers Outdegree centralities Gender Residence Occupation Trackbackers Trackbacks dongnae 15 25 F Unknown Unknown yjua 7 8 F Seoul 메디컬투데이 기자 wantkorean 6 12 M Seoul 대학교 강사 neopet71 5 6 M Seoul 무역회사직원 totobox 4 4 F Gyeongsang 공부방 강사 daidalos 4 4 F Seoul 주부
    17. 17. Networks among FRE, May N=75 May
    18. 18. Central bloggers in indegree, June Bloggers Indegree centralities Gender Residence Occupation Trackbackers Trackbacks sisain 5 5 Mixed Seoul 시사인 블로그 2kim 4 5 Mixed Gyeongsang 김주완 ( 남 ), 김주훤 ( 녀 ) 로서 경남도민일보의 팀블로거 팀블로그 운영자 mediaus 4 5 Mixed Seoul 미디어스 블로그 ctzxp 3 3 M Seoul 월간 [ 말 ] 박형준 기자 kimjongbae 3 9 M Seoul 시사평론가 ( 김종배 ) hangulo 2 5 M Seoul 전문블로거 photohistory 2 3 M Seoul 회사원 migojarad 2 3 M Gyeongsang 고등학생 ( 고 3) peoplepower21 2 2 Mixed Seoul 참여연대 블로그 chchtan 2 3 M Seoul 뉴시스기자 medwon 2 3 M Seoul 의대생 showbiz 2 3 M Seoul 기업 대표 urijeri 2 2 M Seoul 교회목사
    19. 19. Central bloggers in Outdegree, June Bloggers Outdegree centralities Gender Residence Occupation Trackbackers Trackbacks luvyooz 21 35 M Seoul 모름 okhong 7 8 M Seoul 민주노동당 국회의원 ( 홍희덕 ) may 5 5 M Seoul 무직 2kim 4 4 Mixed Gyeongsang 김주완 ( 남 ), 김주훤 ( 녀 ) 로서 경남도민일보의 팀블로거 팀블로그 운영자 newzealandstory 3 3 M Overseas 대학생 sisain 2 4 Mixed Seoul 시사인 블로그 ddokbaro 2 2 M Unknown 모름 hangulo 2 3 M Seoul 전문블로거 , 뉴스보이기자 ( 객원 ) sdlp 2 2 Mixed Seoul 민주노동당 서울지역 대학생당원들 팀블로그블로그
    20. 20. Networks among FRE, June N=83 June
    21. 21. Profile of Trackbackers Items May June Consistent group No. of trackbackers 237 240 85 Also included in the FRE 25 (10.55%) 25 (10.42%) 22 (25.88%)
    22. 22. Just like Wikipedians, FRE bloggers contribute to the continuing extension and improvement of American beef-related online resource, observe this common property with some engagement, and are rewarded from this ongoing process as their level of involvement changes overtime Bruns emphasizes, “ That’s why I suggest that they are neither simply users nor producers (and they’re certainly not consumers): they’re produsers instead ”
    23. 23. Network from trackbackers to core FRE group, May
    24. 24. Network from trackbackers to core FRE group, June
    25. 25. Structural change over time: Disappearing long-tail participation An over-time result shows that the agenda-setting function of head bloggers (A-list) , whose entries were included more than two times in the FRE, become stronger than that of tail bloggers in terms of writings , views, replies, and trackbacks
    26. 26. Items   May (115 entries by 75 bloggers) June (152 entries by 83 bloggers) >= 2 entries 1 entries 1-2 >= 2 entries 1 entries 1 – 2 No. of bloggers 16 (21.3%) 59 (78.6%) 57.3%   21 (25.3%) 62 (74.7%) 49.4% No. of entries 56(48.7%) 59(51.3%) 2.6% 90 (59.2%) 62 (40.8%) -18.4% Views 1,960,069 2,686,944 726,875 5,141,674 2,336,210 -2,805,464 Replies 6,612 10,345 3,733 14,254 10,404 -3,850 Trackbacks 347 476 129 443 341 -102
    27. 27. What makes the structure of comm. network change over time? Aggressive state intervention for cyberspace Distorted reporting of conservative media on mass candlelight protests Gradual decrease of rally participants Becomes peripheral agenda among citizens
    28. 28. The results indicate that there is indeed a change in terms of online discourse and network structure over this short span of time Balkanization and Mobilization theories need to be modified and discussed in terms of new ‘produsage’, ‘crowd wisdom’, and ‘long-tail’ concepts
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