1.
Korean Online politics in an International perspectiveMaurice Vergeerwith the assistance of Yon Soo Lim, PhD and Se Jung Park, MA<br />Presentation held at Neso, Seoul, South Korea, June 22, 2011<br />This research was supported by WCU (World Class University) program through the National Research Foundation of Korea funded by the Ministry of Education, Science and Technology (No. 515-82-06574).<br />

2.
Outline<br />Introduction<br />Online politics<br />Korean online politics<br />International perspective<br />

3.
WCU project<br />Webometrics Institute, Yeungnam University<br />Hyperlink analysis<br />Professor Han Woo Park<br />Chien-leng Hsu<br />Content analysis and semantic network analysis<br />Yon Soo Lim<br />Se Jung Park<br />

4.
Politics in general<br />Decline in voter turnout in elections<br />Declining trust in politics and politicians in general<br />Not a national problem, but an international one<br />

5.

6.

7.
Problem <br />How to engage people into politics?<br />

8.
New campaign strategies<br />

9.

10.

11.

12.

13.
Several communication options<br />Website communication<br />Web feature analysis<br />Blogging <br />Online Social networking<br />Cyworld<br />Micro-blogging<br />Twitter<br />

14.
Innovation hypothesis<br /> versus<br />Normalisation hypothesis<br />Equalisation hypothesis<br />

15.
Micro-blogging<br />Twitter<br />Launched in 2007<br />Social networking service<br />Micro-blogging tool<br />RenRen<br />Me2Day<br />Cyworld<br />Plurk<br />Facebook<br />Linkedin<br />

16.
South Korean population: 50 million people<br />The Netherlands: 17 million people<br />2.1 million South Korean users<br />400.000 Dutch users<br />

17.
General adoption rate of Twitter<br />South Korea: 4.2%<br />Netherlands: 2.4<br />

18.
Twitter in Korean parliament<br />

19.
Korean parliament<br />Sampled all parliament members<br />Including some that left in the last 14 months<br />Data collection<br />Official resources<br />Dedicated software for downloading Twitter datausing a so-called API (applicationprogramming interface)<br />

20.
Adoption of Twitter<br />Overall 64.7 percent adopted Twitter as a micro-blogging tool<br />Grand National Party: 68.6%<br />Democratic Party: 62.9%<br />Other parties: 52.4%<br />

21.
Adoption of Twitter<br />On average they signup to Twitter more than a year ago (i.e. 412 days)<br />Grand National Party: 388 days ago<br />Democratic Party: 445 days ago<br />Other parties: 459 days ago<br />

22.
Male and female politicians subscribed to Twitter at about the same time<br />Politicians with an MA degree subscribed to Twitter slightly earlier<br />

23.
Types of Twitter relations<br />

24.

25.

26.

27.

28.
Bivariateanalysis of Twitterbehavior<br />

29.

30.

31.

32.

33.
South Korea compared to the Netherlands<br />

34.

35.
Results logistic regression of adoption of twitter<br />

36.
Results negative binomial regression analysis of Twitter activities<br />

37.
Results negative binomial regression analysis of Twitter activities<br />

38.
Results negative binomial regression analysis of Twitter activities<br />

39.
Results negative binomial regression analysis of Twitter activities<br />

40.
Conclusion<br />Innovationornormalisation?<br />Those in power (GNP) are lessactiveadopting and usingnew (social) media<br />Long time membersthat have an account predominantlyuseit to createnetworks, not to communicatedirectly (i.e. tweet)<br />

41.
Koreanpoliticiansseem to usesocial media as social media<br />Dutch politiciansseem to useTwitter as a mass media<br />

42.
Thankyouforyourattention<br />Maurice Vergeer<br />www.mauricevergeer.nl<br />