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Why Choose Status Solved For SEO

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Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural," or un-paid ("organic" or "algorithmic"), search results. In …

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

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  • 1. Why Choose Us?
  • 2. SEO Defined SEO stands for Search Engine Optimization.Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un- paid ("organic" or "algorithmic") search results. - Wikipedia.org
  • 3. Click Through Rates | Position Matters
  • 4. Search | Organic (SEO) vs. Paid (PPC) Paid Organic
  • 5. Where do people really click? 10% of Clicks 90% of Clicks
  • 6. Blended Search | Game Changer• SEO isn’t just words – Images – Blogs – Real Time (Twitter or Facebook) – News – Video• Social is part of search• Social indicators impact search rankings
  • 7. How SEO Works | Your Ranking• How SEO works – Search engines use spiders to crawl sites – Sites are ranked – Data compiled, and delivered as specifically as possible to a user via a SERP• Ranking Factors – General ranking algorithm• Improvements/changes take time
  • 8. How to take advantage of SEO1. Make sure your site is technically sound (For SEO!)2. Identify Keywords3. Use keywords on your site – In your content – In your coding4. Build Links5. Incorporate Blended Search6. Build More Links
  • 9. We Will Focus Your Efforts
  • 10. Google Vs Yellow Pages New SurveyGoogle Vs Yellow Pages New SurveyNew survey data released shows 53.85% of people never use Yellow Pages while a staggering100% of people quoted use Google.com everyday to find products and services they arelooking for. A lot of fuss has been made over the Yellow Page and whether or not print is still viable. Obviously the Yellow Pages will do everything in their power to demonstrate their effectiveness, while online-players will have you believe the opposite. So whos right? One respondent even commented "I reckon the yellow pages is obsolete: why would you spend money on the yellow pages when theyll just as easily find you on Google?" Unfortunately for the Yellow Pages, surveys such as this arent the only indication Yellow Pages is falling from the publics mind. Early indication could be taken from SuperMedia (Yellow Pages United States) who announced a decline in 09 profits citing, among other reasons, "… declining use of print yellow pages directories". "Its obvious the attitudes and habits of consumers have clearly shifted, with people switching to the internet to find products and services within their local area" says David J of Melbourne SEO, "I think the writing is on the wall for many offline print publications - the consumers are voting with their eye balls."
  • 11. The Survey ResultsThe Survey ResultsQ1. How often do you use the print version of the Yellow Pages?7.69% use it regularly 23.08% once a month 15.38% once a year 53.85% never use itQ2. How do you search for products and services you’re looking for?92.86% use Google.com7.14% use Yellow PagesRespondent Quote: “I reckon the yellow pages is obsolete, why would you spend money on the yellow pages when they’ll just as easily find you on Google.”Q3. How often do you use Google?100% use Google.com everydayRespondent Quote: “If I need information I go straight to Google.”Q4. Do you know what SEO stands for?92.86% didn’t know 7.14% knew what SEO isQ5. How do you choose what to click on Google?46.15% visit top few results 30.76% click only top 5 100% never go past the first page
  • 12. Case Study• Problems – – Only advertisement is yellow pages – Not enough referrals to justify the cost for yellow pages – No social media• Solution – – Create a Website – SEO with Google place – Create a facebook and other social media websites integrations – Targeted keywords for tax service in Visalia
  • 13. Integrations for Success Integration of social mediaIntegration ofMulti Translations Imbedded keywords
  • 14. Keywords to SuccessKeywords that matter for your specificbusiness Keywords that matter for description"
  • 15. “Success we have landed!”
  • 16. “Success we have landed Again!”
  • 17. “Success we have landed Again and Again!”
  • 18. “Okay just stop!” “We know your good!”
  • 19. Case Study - Results• Results - Phenomenal – 16% Increase in sales – 74% increase in market share in Visalia – 100% Increase in online market share in Visalia Placed in the top 5 searches for particular service
  • 20. The proof is in the pudding
  • 21. Case Study• Problems – – Only advertisement is yellow pages – Not enough referrals to justify the cost for yellow pages – No name branding• Solution – – Create a Website – SEO with Google place – Create a brandable logo
  • 22. “Success we have landed!”
  • 23. Case Study - Results• Results - Phenomenal – 64% Increase in sales – 49% increase in market share in Hanford – 100% Increase in online market share in Hanford Placed in the top 5 searches for particular service
  • 24. The proof is in the pudding

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