1. eZeeLINK – Hotel Website Booking Engine
Return on investment
Deal Zone POD
Version 1.0 Next Review Date: 1 Jan 2012

2. Deal Zone POD – What is it?
An advanced „plug and play‟, sales and marketing widget
for a Hotel Website
Facilitates different options to entice Guests while booking
on Hotel Website
Non Technical tool for implementing marketing ideas
Captures your attention on first point of contact

3. Deal Zone POD – The Concept
Highlight the right content
Dynamically design & show case deals
Cost effective
Complete control of the hotel without external intervention
Easy to use
Save on advertising and publishing deals
Improve loyalty by giving deals on own website

4. Deal Zone POD – What it does?
Show what you got
Room rate discounts
Additional room nights
Room upgrades
Compliments
Hotel partner compliments

5. Deal Zone POD – What other websites do?
What traditional websites do
Static or too heavy
Information over load
Don‟t guide a customer towards selection
Don‟t capture interest

6. Deal Zone POD – What other websites do

7. Hotel Website – Vertical Deal Zone POD
For live demo visit ezeehotel2.com
Hotel website with vertical deal POD

8. Hotel Website – Vertical Deal Zone POD
:WINTER BONANZA NAME OF THE DEAL
ROOM TYPE
DEAL DESCRIPTION

9. Hotel Website - Horizontal Deal Zone POD

10. Hotel Website - Horizontal Deal Zone POD

11. Deal Zone POD – Configure deals

12. Deal Zone POD – Customise

13. Customizable Vertical Deal Pod Configuration

14. Traditional way of advertising
Hotel Best Inn – Avail Great seasonal
discounts
Contact – 001 – 1127689763 & book now!
Sorry, I cant hear
What deal you..
did you Helloo! Do You
say? speak
Or the Classic…
End of call!
English!
Number busy! But that
was last
years offer

15. Traditional way of advertising
Hotel Best Inn – Avail Great seasonal
discounts
www.hotelbestinn.com & book now!
Lets consider online booking
Same old deals
High costs to publish on website
Static site doesn‟t lead to conversion
Customer feels “Lack of new offers”
Looks for better deals

16. To see your marketing strategies in action
Plan offers and deals, send to web designer – 1day
Designers job - 1 day
Educate receptionist about new deals
Deals require modifications when they fail to work
Repeat the entire process every time
Room availability cannot be updated on website
Websites and traditional adverts don‟t convert, they only
highlight

17. Deal Zone POD
One time purchase cost - INR 5,000
Annual maintenance cost - INR 1,000
 A check with Google analytics states:
At least 100 customers everyday leave a website
without booking
They don‟t find what they are looking for
If LRP = INR1500
Implies you loose INR1,50,000

18. Deal Zone POD – Helps you sell more rooms
What if using a simple widget gave you optimized
conversion?
Know what deals attract the crowd and retain only those
Convert all customers by designing suitable options
Gear up to aggressive selling
Ramp up you website to help strike the right deal

19. Deal Zone POD – Return on investment
Year Year 1 Year 2 Year 3
Investment 5000 1000 1000
ROI 3.33 0.66 0.66
rooms/year rooms/year rooms/year
If 1 customer books 1 room for 3 nights you‟re already
generating profit!
Now would you want to compromise this cost for an
roi of 3 rooms per year?

20. Deal Zone POD – Top 5 Reasons to Buy
Top 5 Reasons to Buy
Conception to action in 60 seconds
Sell more rooms – Increase Occupancy
Deals are placed in the Home page in an attractive
format.
Guests come to know about the deals without going to
booking engine
Dynamic scrolling of deals on the Hotel home page
Hassle free installation

21. Thank You very much for your time.
We feel Privileged.