El deal zone pod roi_hs v1.0

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  • 1. eZeeLINK – Hotel Website Booking Engine Return on investment Deal Zone POD Version 1.0 Next Review Date: 1 Jan 2012
  • 2. Deal Zone POD – What is it?An advanced „plug and play‟, sales and marketing widgetfor a Hotel WebsiteFacilitates different options to entice Guests while bookingon Hotel WebsiteNon Technical tool for implementing marketing ideasCaptures your attention on first point of contact
  • 3. Deal Zone POD – The ConceptHighlight the right contentDynamically design & show case dealsCost effectiveComplete control of the hotel without external interventionEasy to useSave on advertising and publishing dealsImprove loyalty by giving deals on own website
  • 4. Deal Zone POD – What it does?Show what you got Room rate discounts Additional room nights Room upgrades Compliments Hotel partner compliments
  • 5. Deal Zone POD – What other websites do?What traditional websites do Static or too heavy Information over load Don‟t guide a customer towards selection Don‟t capture interest
  • 6. Deal Zone POD – What other websites do
  • 7. Hotel Website – Vertical Deal Zone POD For live demo visit ezeehotel2.com Hotel website with vertical deal POD
  • 8. Hotel Website – Vertical Deal Zone POD:WINTER BONANZA NAME OF THE DEAL ROOM TYPE DEAL DESCRIPTION
  • 9. Hotel Website - Horizontal Deal Zone POD
  • 10. Hotel Website - Horizontal Deal Zone POD
  • 11. Deal Zone POD – Configure deals
  • 12. Deal Zone POD – Customise
  • 13. Customizable Vertical Deal Pod Configuration
  • 14. Traditional way of advertising Hotel Best Inn – Avail Great seasonal discountsContact – 001 – 1127689763 & book now! Sorry, I cant hear What deal you.. did you Helloo! Do You say? speak Or the Classic… End of call! English! Number busy! But that was last years offer
  • 15. Traditional way of advertising Hotel Best Inn – Avail Great seasonal discountswww.hotelbestinn.com & book now! Lets consider online booking Same old deals High costs to publish on website Static site doesn‟t lead to conversion Customer feels “Lack of new offers” Looks for better deals
  • 16. To see your marketing strategies in actionPlan offers and deals, send to web designer – 1dayDesigners job - 1 dayEducate receptionist about new dealsDeals require modifications when they fail to workRepeat the entire process every timeRoom availability cannot be updated on websiteWebsites and traditional adverts don‟t convert, they onlyhighlight
  • 17. Deal Zone PODOne time purchase cost - INR 5,000Annual maintenance cost - INR 1,000 A check with Google analytics states:At least 100 customers everyday leave a websitewithout bookingThey don‟t find what they are looking forIf LRP = INR1500Implies you loose INR1,50,000
  • 18. Deal Zone POD – Helps you sell more roomsWhat if using a simple widget gave you optimizedconversion?Know what deals attract the crowd and retain only thoseConvert all customers by designing suitable optionsGear up to aggressive sellingRamp up you website to help strike the right deal
  • 19. Deal Zone POD – Return on investmentYear Year 1 Year 2 Year 3Investment 5000 1000 1000ROI 3.33 0.66 0.66 rooms/year rooms/year rooms/yearIf 1 customer books 1 room for 3 nights you‟re alreadygenerating profit!Now would you want to compromise this cost for anroi of 3 rooms per year?
  • 20. Deal Zone POD – Top 5 Reasons to BuyTop 5 Reasons to BuyConception to action in 60 secondsSell more rooms – Increase OccupancyDeals are placed in the Home page in an attractiveformat.Guests come to know about the deals without going tobooking engineDynamic scrolling of deals on the Hotel home pageHassle free installation
  • 21. Thank You very much for your time. We feel Privileged.