Ormita for Hotel

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Ormita for Hotel

  1. 1. GENERATE REVENUES FROM LAST NIGHTS EMPTY ROOMS<br />
  2. 2. YOUR CHALLENGE<br /><ul><li>Find new customers
  3. 3. Maximize occupancy
  4. 4. Grow income
  5. 5. Increase profitability
  6. 6. Enhance brand image / value
  7. 7. Remain competitive</li></ul>www.ormita.hk<br />
  8. 8. UNSOLD ROOMS = LOST REVENUE<br /><ul><li>Every unsold room represents an opportunity to earn revenue that you will never recover
  9. 9. Your occupancy rate is limited by the number of people who see you or hear about you</li></ul>www.ormita.hk<br />
  10. 10. DISCOUNTINGIS NOT THE ONLY ANSWER<br />
  11. 11. <ul><li>If everyone discounts overall perception of the market price will go down
  12. 12. Competitors with bigger pockets could out-discount you
  13. 13. Becoming known for discounting will destroy brand image</li></ul>www.ormita.hk<br />
  14. 14. USING YOUR EMPTY HOTEL ROOMS TO BUY ADVERTISING<br />
  15. 15. SWAP YOUR EMPTY ROOMS FOR ADVERTISING IN…<br />www.ormita.hk<br />
  16. 16. Barter…<br /><ul><li>Conserves your CASH
  17. 17. Allows you to maintain advertising budget regardless of cash sales
  18. 18. Lets you test new markets where putting cash on the line may be a risk</li></ul>www.ormita.hk<br />
  19. 19. GET NEW CASH PAYING CUSTOMERS!<br /><ul><li>By bartering your unsold hotel rooms for advertising you can position your brand to reach desirable corporate, group and leisure accounts.
  20. 20. You pay for your advertising using hotel rooms – not cash.</li></ul>www.ormita.hk<br />
  21. 21. YOU KEEP THE DIFFERENCE<br /><ul><li>The difference between the voucher and the room cost is called “breakage”
  22. 22. E.g. You barter a $100 gift voucher but a one night stay may be worth $90.
  23. 23. No refund is given on an unused portion of a voucher
  24. 24. Customers will often pay you extra cash if the voucher is slightly less than the total bill
  25. 25. E.g. You barter a $100 gift voucher but a one night stay may be worth $110.</li></ul>www.ormita.hk<br />
  26. 26. PROVIDES MORE REFERRALS<br /><ul><li>Creates more credibility than advertising alone
  27. 27. Travellers often view referral information before making online bookings
  28. 28. Builds consumer trust
  29. 29. May lead to additional cash business (and often - repeat business) </li></ul>www.ormita.hk<br />
  30. 30. TYPICAL CONCERNS ABOUT BARTERING<br />
  31. 31. DO I HAVE TO SELL FIRST?<br />No : <br />You can buy media first and sell your hotel room nights later<br />Our line of credit is interest-free<br />www.ormita.hk<br />
  32. 32. WILL I LOOSE CASH CUSTOMERS?<br />No :<br />Contractual provisions to only send guests during certain times of year (e.g. when you are less busy)<br />If one of our customers has stayed with you in the past 12 months then you have the right to decline them on barter<br />www.ormita.hk<br />
  33. 33. WHAT TYPE OF GUESTS WILL YOU SEND ME?<br />Ormita operates a “business to business” barter exchange network so guests will typically be corporate business travellers and/or company owners & managers who are on vacation<br />Contractual provisions can be put into place regarding quality of the guests <br />www.ormita.hk<br />
  34. 34. WHAT HAPPENS TO THE EXTRA THINGS THESE PEOPLE WANT?<br />A customer still guarantees their room and extras with a credit card <br />Extra expenses on a customers bill are settled directly by the customer with cash or credit (room service, phone calls, gift shop purchases etc) <br />www.ormita.hk<br />
  35. 35. IS IT DIFFICULT FOR MY STAFF TO MANAGE?<br />No : <br />You can send end-users electronic or printed gift vouchers to present at your reception<br />Typically: a minimum 7 days advance notice is given to you for guest bookings<br />www.ormita.hk<br />
  36. 36. IS RECORD KEEPING EASY?<br />Yes: <br />You receive a monthly statement which shows all purchases and expenses<br />Works just like a bank account!<br />You set up a “barter” bank account<br />Expenses paid using barter dollars are debited from this account<br />Sales made on barter are credited to this account<br />www.ormita.hk<br />
  37. 37. Ormita Barter Process<br />www.ormita.hk<br />
  38. 38. Recent Trade StoriesDec 2010 – Jan 2011<br />BlueScope Steel<br />Purchase: AUD25,000 hotel vouchers<br />Sell: Remaining steel<br />Steel was sold to non-cash customers of BlueScope<br />Won customers from competitors<br />M.A.C. Cosmetics<br />Purchase: €68,175 Advertising<br />Sell: Obsolete Stocks in warehouse<br />Attract more cash customers without spending cash<br />Nokia Electronics<br />Purchase: USD89,715 Printing and Packaging services<br />Sell: Incorrect packaging and product backlog<br />Turn “dead capital” into useful resources<br />www.ormita.hk<br />
  39. 39.
  40. 40. Contact<br />Alex Wong<br />Tel.: 9752 4863<br />Email: alex.wong@ormita.hk<br />Byron Fan<br />Tel.: 6574 0715<br />Email: byron.fan@ormita.hk<br />Freeman Ho<br />Tel.: 6141 9020<br />Email: freeman.ho@ormita.hk<br />Wendy Mok<br />Tel.: 6231 6638<br />Email: wendy.mok@ormita.hk<br />www.ormita.hk<br />

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