Introduction to Enterprise 2.0 with what's next questions for your organization

1. Enterprise 2.0
What is it?
What’s next?

2. technorati blogs
del.icio.us
Facebook
wikis
new technology
RSS
SaaS mashups
SOA
web analytics

3. social media social networking
technorati blogs
del.icio.us
Facebook
wikis
tagging
new business tools
RSS
SaaS mashups
network effect social bookmarking
SOA
viral marketing web analytics
social network marketing

4. social media social networking
technorati blogs
del.icio.us
conversations
Facebook communities
wikis
new ways of doing business
RSS
SaaS mashups collaboration
network effect social bookmarking
SOA
viral marketing web analytics
tagging social network marketing

5. mashups wikis
social media social networking
technorati blogs del.icio.us RSS
conversations Facebook communities
Enterprise 2.0
The convergence of new
technologies, business tools and
ways of doing business
collaboration
tagging
SaaS SOA network effect social bookmarking
web analytics
viral marketing social network marketing

6. Technology
blogs
• Evolved from proven technologies
• Ranges from free and simple to del.icio.us
medium cost and complexity Facebook
• Proven outside the corporation
• In use by some of your customers, mashups
contractors, employees at home RSS
and in the office
• Can be run on services outside SaaS
the firewall-you may or may SOA
not want that
• Familiar to your new employees- technorati
they expect to be able to use it web analytics
wikis

7. New Business Tools
• New technologies are enabling network effect
new ways of doing business
• Proven outside the corporation social bookmarking
• In use by some of you customers,
contractors, employees at home social media
and in the office
• Familiar to your new employees-
social networking
they expect to be able to use it social network
marketing
tagging
viral marketing

8. New Ways of Doing Business
• Driven by changes in your
conversations
marketplace, probably not you
• Proven outside the corporation
collaboration
for applications other than business
• In use by some of you customers,
contractors, employees at home
communities
and in the office
• Familiar to your new employees-
they expect to be able to use it

9. New ways of doing business:
Traditional Evolving
 Communication:  Conversation:
“I want to tell you something.” “Let’s talk”
 Fixed roles and responsibilities
 Collaboration
“Let’s work together”
 Spheres of interest, markets,
smokestacks  Communities
“Let’s share our common
values and interests”

10. Corporations have at least 4 communities
.
etc
Cu
Wh
ts
s,
ob
cie
ac
sto
uy
en
,w
ag
ntr
ho
rs,
me inf
ale
lue
Co
de
nc
rs,
rs e,
lie
etc
pp
Su
.
Marketing, Finance, Production, etc. ?
Corporate

11.  Products and services
 Market research
Cu
ts
ac
st
om
ntr
 Communities
Conversation
e rs
Co

 Collaboration
 Create Corporate
 Join
 Track

12.  Projects
Processes
Cu

ts
ac
sto
nt r
me
 Collaboration
Co
rs
 Conversation
 Communities
Corporate
 Probably more than you
think

13.  EDI for structured data
 E2.0 for unstructured
Cu
cts
sto
tra
 Collaboration
m
n
 Conversation
Co
ers
 Communities (exist)
 Probably under
development Corporate

14. Corporations have at least 4 communities
 Recruiting
Cu Retention

sto
t
ac
me  Communities
ntr
 Conversation
rs
Co
 Collaboration
Corporate  A mix of tools are in the
marketplace

15. Enterprise 2.0
What’s next?
What are your:
• communities doing today?
• tactics for those 4+ communities?
• strategies for each of them?
• plans to manage the strategies?

16. Hal Amens
blog.lpf.com
lpf.com
Linkedin
Facebook
We work in the The white spaces of organizations occur on
organization charts between internal departments,
white spaces of in contractual ambiguity and regulatory complexity.
They are places where
organizations ... functional misunderstandings occur,
communication falters, roles change, priorities conflict,
Including rewards are unclear, risks are unknown, and
managers sometimes see threats to their careers
Enterprise 2.0 that outweigh the opportunities.
We work in those white spaces to
define problems so they can be solved,
design solutions so they can be implemented, and
structure implementation so it can be managed.