Each chapter has these chapter learning objectives which are the things the author is trying to convey. A method of studying is looking at these.then skipping to the chapter review and going through the text that way. Look through the text with the class.
This is the outline of the entire course. Customer centered. Then the next ring and then finally the outside ring
The value of a customer at Taco Bell and that Lexus.
Get discussion on distribution pricing in the global economy. How would nonprofits use marketing
How do you identify buying behavior? Who are your most profitable customers? What behavioral information do you need? Frequent fliers, supermarket cards, keeping customer information.
Why planning? What organization is necessary? What do they mean by implementing and controlling? Effectiveness-what is their vision(begin with the end in mind)---mission statement. Take the right hill Efficiency-what a talking about resources?
Planning---SWOT.let’s do a company or the University. The Ritz-Carlton. What do they mean by the internal structure of the marketing unit? The unit can be organized around the function the product the region or types sometimes using all four. The Xerox example fits in here. Any promotion requires planning, enough product, enough personnel, enough quality. Next slide--------Then you need to control the process and see if what you want to have done was done.