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How To Double 
Tap Social 
Charisma
One thing that's tough to wrap our 
minds around is structure vs. content.
We are always focused on content, 
and we always think that content is 
the driving force of our actions, but it 
rarely is.
I recently finished this dense book 
about the nature of human 
consciousness, which described that 
more and more of our decision making 
process is not what we think it is.
The content, or the reason we think 
we do stuff, is just an "after the fact" 
story, made up that "sounds good."
It's like our subconscious is doing all 
the decision making, and our poor 
conscious minds are following behind, 
trying to think up reasons why we're 
doing stuff.
Consider the idea of social proof.
This is widely known, and very 
powerful.
Let's say you're walking down the 
street, and you see a big crowd.
They all look like you (at least close 
enough, same demographic, etc) so 
now you're REALLY interested.
So you walk up and you see they're 
buying some electronic gizmo.
You aren't sure what it is, but 
everybody looks pretty excited.
There are even reporters there.
You see a couple of friends, who offer 
to let you join their group.
So you get in line, buy the gizmo, and 
get home. Your roommate, spouse, 
whoever, asks why you bought it.
What do you tell them?
"Everybody else was buying it, so I 
thought I'd buy it too! I don't even 
know what it does!"
Probably not.
By the time you got home, you'd have 
come up with some "logical" reasons 
why you bought it. Some "logical" 
purpose that you'd use it for.
If you were walking down the street, 
and saw that NOBODY was waiting in 
line, would you still have bought it?
Not likely.
Now, this is easy to see when other 
people do it, but pretty difficult to see 
when it happens to us.
After all, we're in charge of our lives, 
right?
We make rational decisions, right?
We always know why we're doing 
what we're doing, right?
Not as much as we'd like to think.
But once you understand how these 
subconscious "structures" work, and 
how they pre-frame pretty much ALL 
"content," you can leverage them to 
your advantage.
How?
Humans are social animals.
Which means we're driven by socially 
based systems.
Social proof is one.
Another very POWERFUL one is 
leadership, or authority.
We are just likely to "follow the 
leader" as we are to "follow the 
crowd."
How do you use this to your 
advantage?
Easy.
Just become the leader.
When you develop the inner beliefs 
and mindset of a natural leader, 
people will follow you.
And just like in the social proof 
example, they'll make up their own 
reasons.
Which means you won't have to 
convince them.
And once a few people start to do 
THAT, you'll not only have AUTHORTY 
but a lot of social proof as well.
mindpersuasion.com/frame-control/

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