This was our placement Brochure at MICA conceptualized and designed by me.

1. Mudra Institute of Communications Ahmedabad (MICA)
PGPCME (Post Graduate Programme in Communications Management and Entrepreneurship)
2009-2011 Batch Recruiters Handbook
Thrown Out of The Box!!!

2. The Story of Boxy
This is my story. The story of a guy who lived inside a
box. The box was my comfort zone. I was working
and earning a decent pay. Perfect life you'd say! But
as my dreams grew, the box became suffocating. The
boundaries became restricting. I started struggling. I
couldn't take it any longer. I decided to choose a path
that was opposed, criticized but unorthodox. And as
soon as I did that, I found, I was thrown out of the
box.
Welcome to the story of MICA PGP CME students,
each of whom imbibes the struggle and ambitions of
Boxy. A glance through the placement brochure to
understand some out-of-the-box facts about these
MICA talents.
Boxy is known as Danbo in the real world and is a character conceptualized
by Amazon.com. We have utilized it as Boxy here only for educational purposes
in order to convey our theme and idea to various employers.
MICA - PGPCME 01

3. MICA , also known as Mudra Institute of
Communications, Ahmedabad is one of India's
finest B-schools. It has been ranked 12th amongst
overall MBA institutions (by Outlook B-school
survey of 2009) for its vibrant, comprehensive and
well designed courses for students with a penchant
for communication. Since its inception in 1991,
MICA has been geared to respond to the needs of
the industry and the country in terms of the acute
requirement of communications professionals, with
the ability to realize the business strategies and
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effectiveness of communications businesses as well
as identify innovative consumer marketing insights.
MICA- The C school with a difference
MICA compliments the role that management
education plays in modernizing and
professionalizing communications-driven
businesses. It meets the ever-increasing and ever-
changing needs of businesses that are critically
dependent on Integrated Marketing
Communications for their strategic results. Today, it
is the alma mater of professionals who are serving in
the brand communications management,
marketing, marketing research, advertising and
media sectors, and emerging communications-
driven businesses such as broadcasting, retail and
design communication, public relations, and event
and entertainment management.
MICA - PGPCME 02

4. PGP CM (Post Graduate Programme in
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Courses offered at MICA apart from
Communications Management- Duration 24
months)
PGP CCC (Post Graduate Programme in Crafting
PGP CME Creative Communications- Duration 6 months)
MICA - PGPCME 03

5. MICA PGP CME- Where the spirit of
entrepreneurship compliments concepts of
Management
One of the rare courses in the country aimed to
develop entrepreneurial mindset of students by
encouraging ideation, innovation and hence
transforming students into creative business
thought leaders for tomorrow.
Admission process with a difference:
The PGP CME admission process is designed to
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ensure that students with a penchant for
communication and entrepreneurship find a seat in
this unique course at MICA.
Send in business ideas to the
institute
Presentation of the business idea and
interview with the MICA faculty
Entrance Exam- MICAT-E
MICA - PGPCME 04

6. I had a very good experience interacting with the batch. The participation
was spontaneous and I found the batch involved and keen to learn.
All the very best for future.
- Mr. Harish K (Sr. Vice President, South Asia, World Sports Group Pvt. Ltd.)
suoenatnops sa w no ap c ap ehT .hctab eht hti w gn caretn ecne epxe doog yrev a dah I
it i itr it i ir
. eru uf eh r o t seb yrev eht ll A. nrae o neek dna devlovni hcta b eh dnuof I dna
t t f l t t
MICA PGP CME has some of the most exciting students that I have encountered in quite sometime
They are full of enthusiasm about the media and communications industry and ready to make their
mark like a true MICAN.
- Mr. Ravi Dixit, Vice President, Market Research, UTV Bindass

7. Teaches students the finer aspects of running
businesses such as creating business plans,
checking for business viability, innovation in
business for growth etc.
Entrepreneurial spirit of the students
developed using a unique continuing Industry
Internship programme as well as rural and
global immersion especially designed to suit the
ambitious nature of these students.
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Aspects of the course beneficial to the
Students encouraged to start their own campus
ventures as a part of the course. This exposes
them to various business realities, challenges,
organizations on field research and market environments etc.
Rural immersion with a view to understand the
grassroot level issues in the country and devise
innovative ways to deal with them
Contemporary learning in the emerging
verticals in communications domain with
intergrated business perspective and
understanding of practices in all key domains of
communication processes and businesses
MICA - PGPCME 05

8. The 4 intensely packed terms of PGP CME during the
15 months of its operation ensures that students
learn maximum aspects of management along with
pursuing campus ventures alongside their studies.
In terms of guidance, students are given access to
various mentors from the industry who have been
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Course Structure: Grilling, grueling,
entrepreneurs themselves and have built
businesses from scratch.
Apart from the curriculum, a unique industry
rewarding, exciting internship program, rural/global immersion
program and compulsory dissertation/B-plan
projects ensures that students have been exposed
to various industries/businesses and market
realities sufficiently and have gained vital insights
from the same.
MICA - PGPCME 06

9. DIGITAL MEDIA: The must know field for any media
professional. There are several opportunities that
yet to be explored in Digital Media field, which
includes innovative ways of media planning and
buying, understand the still evolving consumer
behaviour, the effect of viral marketing and social
media while understanding the mechanics through
web analytics. This course aims at creating
innovative entrepreneurs in this fast evolving sector.
FILMS AND ENTERTAINMENT: The film course
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includes different aspects like the business of film
and entertainment, film production and
management, film finance and distribution, film
Core thrust areas: Designed to encourage marketing, and also an introduction to film making
specialization in vital fields of media and managing start ups in this industry. It also
introduces students to new film technologies and
different genres of films like documentaries, ad
films, animated films and so on.
MARKETING COMMUNICATIONS BUSINESSES: This
course focuses on communications businesses like
TV, Radio, Print, OOH, Advertising, PR and Events,
and managing start ups in these businesses; thus
creating individuals who are passionate enough to
i n n ovate a n d t ra n sfo r m t h e t ra d i t i o n a l
communications domains.
MICA - PGPCME 07

10. Communications Economics and Law Core Business Concepts
Professional Communication Competencies Managerial Economics Accounting and financial analysis
Core Courses
Strategic Corporate Communications Business laws, policies and Strategic Management
Creative and visual communications framework Innovation Management
Theories of media communications PR and Events
Strategic Brand Management
Marketing and Advertising Management
Marketing of services
Research and Consumer Behavior Entrepreneurship Media marketing and management
Business Research Corporate venturing and entrepreneurship
Consumer Value Strategy Business plan and project execution
Social entrepreneurship
Leadership and team building
Rural Marketing Sports Marketing
Language, Culture, Communication Leisure and Lifestyle Marketing
Electives
Organizational systems and Dynamics Managing Family Business
Human resource/ Talent Management Management Consultancy
Franchise Management Outsourcing Business
Relationship Management Strategic Performance Management
Career Courses
Digital Films and Entertainment Marketing Communication Businesses
Introduction to digital media and businesses Business of films and entertainment Advanced media research and analytics
Management of innovative venturing Advanced film technologies Business of advertising
Social media and viral marketing Film marketing Brand management and consultancy
Digital technologies and marketing Film finance and distribution PR and Events management
Mobile marketing Management of innovative venturing Media businesses
Web analytics and research Managing start-ups
MICA - PGPCME 08

11. Core Faculty
A F Mathew Culture and Communication
Anita Basalingappa Marketing
Arbind Sinha Social and Development
Communication
Falguni Vasavada Marketing
Manaswini Acharya Communications
Mini Mathur Retail Management
Naval K Bhargava Marketing
Prof. Ashok Ranchhod (Director) Marketing
Rajneesh Krishna Marketing Research
Richa Agarwal Relationship Marketing
Rita Kothari Culture and Communication
Shailesh Yagnik Library and Information Science
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Faculty and Mentorship Network
Shubhra Gaur Organizational Behavior
Subhash Tendle Creating Visual Communications
Visiting Faculty
Jay Ruparel Executive Director and COO, Azure
Styx Infosoft Pvt. Ltd, Ahmedabad
Asha Kaul Faculty, IIM-A
A H Kalro Director, AES PGIBM, Ahmedabad (Ex-
Director, IIMKozhikode)
Anil Kumar Chief Manager, Times Private Treaties,
Bennett Coleman and Co Ltdi
Rajiv Bagyatkar Director, Client Solutions- BPP
South Asia, AC Nielsen ORG MARG Pvt. Ltd
Arijit Sengupta President, India, Ogilvy PR
Worldwide
Sujit Mishra Manager - Research and Planning,
Media Content and Communications Service India
Pvt. Ltd (Star News)
MICA - PGPCME 09

12. Visiting Faculty
Jignesh Vasvada AVP and Cluster Programming
Head, Radio Mirchi
Harminder Singh Bedi Chief Manager - Branded
Content, Zoom Entertainment Network
Mr. Harish Krishnamachar- Senior Vice President,
South East Asia
Mr. Vinay Prashant- Head, Radio Mirchi,
Ahmedabad
Mr. Vivek Padgaonkar- Director, Organization of
pharmaceutical producers of India
Mr. Ravi Dixit- Senior Vice President, Market
Research, UTV Bindass
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Faculty and Mentorship Network
Mr. Keval Kumar- Author and Professor at MICA
Archana Dholakia Faculty, IIM, Ahmedabad
Saurabh Gupta Founder and CEO, Phonethics
Mobile Media (P) Ltd, Mumbai
Anand Halve Chlorophyll Brand Communications
Kruti Shah Director, Tendril Ltd.
Mandakini Sud General Manager,
Communications, Arcelor-Mittal India
Kandaswamy Bharathan Producer, Kavitaalaya
Studio
Anand Kurian Director, Emphasis Productions
Parag Rizwani Faculty, Institute of Management,
Nirma University
Neeraj Amarnani Faculty, Institute of
Management, Nirma University
Jinal Parekh Faculty, AES Institute of Management
Abhilash Mankad- Azure Syntx Infosoft Pvt. Ltd
MICA - PGPCME 10

13. I had a good interaction with the CME 2009-2011 batch. The quality of questions invariably
reflects the depth of understanding and participation of the group, which I must say was
very good.
- Mr. Vinay Prashant, Head, Radio Mirchi, Ahmedabad
Here is a batch of young entrepreneurs that challenges you with intelligent questions and
surprises you with well researched presentations and term papers.
- Keval J Kumar, Author of Mass Media Communications books and and Adjunct faculty, MICA

14. PGP CME students believe in themselves. They
believe they can be the best and they can compete
with the best. This shows in their awards,
achievements and recognitions that they have
achieved over a period of time at (and outside)
MICA.
A team from MICA PGP CME (Sapan, Atul and
Shobhit)Won 2nd Prize for Eco friendly IDEA at the
Nirmal Gujarat event ECOLOSSEUM ,MICA 2010.
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MICA PGP CME students also won 2nd Prize for B-
Plan competition at the Global Entrepreneurship
Summit,IIT Kharagpur '2010.
They were 2nd prize winners for B-plan competition
SRIJAN at Institute of Management, Nirma
University, 2010
Atul Jain, a CME student is the college chess
champion of MICA 2010
CME students have won ‘Best online business plan’
award at IIT Kanpur’s B-plan competition (Techkriti
2010) and were semi finalists at The Economic
Times' The Power of Ideas (2010)
Shwetha Ravindran, a student of CME won 3rd Prize
in Radio Mirchi RJ hunt, MICANVAS 2009
MICA - PGPCME 11

15. The quality of outshining also reflects in the
activities conducted by student cell that
organizes various events for the batch.
SEED: Academic cell, looks after course
structure, updating course curriculum, inviting
guest faculties, etc.
PRISM: PR cell of MICA PGP CME. Circulates
student achievements in the press and keeps up
the spirit of the batch.
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Student cells and their activities
RAAH: Social cell of MICA, has undertaken
numerous social initiatives in the past like
showing films to village kids, distributing gifts
amongst them etc.
CULTCURRY: Events cell of MICA. Organizes fun
events like theme parties, birthdays, trips to
places like GIR forest, Mandvi beach etc.
ECLECTICA: Placement cell for PGPCME. Looks
after internship and final placements of the
students.
CII-YI NET: Conducted an initiative called Jyot
whereby the class conducted literacy classes for
mess workers . The net also conducted a drive of
distributing de-worming tablets in co-
ordination with Akshay Patra in nearby schools
of Ahmedabad.
MICA - PGPCME 12

16. PGP CME is also about growth. Students in PGP CME
have utilized their skills and vision of innovation to
help organizations think beyond boundaries. CIIP
and Rural immersion are two programmes that gave
them a platform to do so.
The first two words of CIIP encapsulate the vibrant
and growth oriented nature of the internship.
C- Continuing: It is a unique format of internship
which involves students going for a 2 month long
internship and working 4 months offline for an
organization. Their ultimate goal is to study the
organization and present a viable business plan
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report to them at the end of 6 months apart from
doing offline assignments for them.
CIIP (Continuing Industry Internship I- Industry: Student have interned in highly reputed
Programme) organizations in the communications and media
industry like JWT, Essar, The Economist, Colors,
Dentsu Marcomm, Mukta Arts etc. Some of them
have also chosen to tread the lesser known path and
intern for SMEs and start ups like 2nZ animation,
Yellow Monkey Studios, Spice movie marketing etc.
to help these organizations grow with zeal.
CIIP deliverables:
1. A report of Industry trend analysis pertaining to
the businesses (new developments etc)
2. Strategic directions based on trend analysis and
field work
3. Assessment of current business model/
strategy/tools and giving recommendations.
MICA - PGPCME 13

17. Rural Immersion:
Rural immersion is a one month long programme
aiming at exposing students to the cultural, ethnic
and market realities of the rural markets in India.
Rural immersion helps students grow internally
through their interactions with the rural folks and
environment. Some of the interesting rural projects
that students have undertaken this year include a
visit to a media institute (MSPICM) in Solan,
Himachal Pradesh and they formulated strategies to
promote media as a career and help in house
community radio of the institute in developing
content and branding the station and marketing
various institute run media like their own theater,
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newspaper and community videos. There was a
venture related immersion taken up by a couple of
students in which they went across various regions
Rural and Global Immersions of Gujarat, Rajasthan, North-East etc. for promoting
use of films and creativity in schools. This was
covered by Times of India.
http://timesofindia.indiatimes.com/city/ahmedab
a d / Tw o - i d i o t s - f r o m - M I C A - p l a n - t o - m a ke -
education-fun/articleshow/6686261.cms
Global Immersion:
The Global immersion programme is designed to
give students a global exposure in media and media
institutes. This year a team of 6 students visited
Illinois University and Winthrop Unversity in the US
for an interesting International Marketing
Communications project under the guidance of an
eminent faculty of MICA, Mrs. Falguni Vasavada Oza.
MICA - PGPCME 14

18. Education is essential, but we all know practical
experience is a must. This is exactly what the course
aims to achieve by encouraging its students to start
on-campus ventures and work on their ventures
post their daily routine classes. As a result, we have
some excellent ventures that have either already
come up or are coming up soon. A look at what CME
students do to outwork themselves and challenge
themselves with new ideas and ventures. A sneak
peek at some of the exciting ventures at CME
Srujanika is a project initiated by a team of highly
motivated individuals aimed at making a significant
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difference in the field of education in India.
A major cause of concern in the Indian public
education system is its low quality of delivery, and
improper pedagogy, insipid syllabus which hampers
in lost of children's interest. We believe, this can be
alleviated if we bring in more creative methods to
educate the children in schools. This is the base on
which project Srujanika was developed. Srujanika is
intended to improve the standard of education in
the underprivileged part of India.
Apart from that this project is intended to look at the
opportunity in schools for film animation and media
education as a part of the curriculum. This will help
in developing skilled and creative resources in
different parts of India, which can match the quality
of world class animated product.
- Amit Sahoo and Nirav ( Team Srujanika)
MICA - PGPCME 15

19. Urbanista Image Consulting:
Its safe to say that, first impressions account for our
success at a professional level. First impressions
comprise of a person’s behavior, appearance and
communication skills. And this is where an image
consultant steps in. By means of various tools like
color analysis, body and length measurements,
body language and many more, we empower our
clients to improvise on their personal branding.
Consistency is the key word.
So when our clients walk out of this door, they carry
with them a brand.
Urbanista Image Consulting is a premier image
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consulting firm that caters to youth both at
individual and corporate levels.
An innovator in self-transformation, Urbanista
Image Consulting helps clients maintain their
professional and personal imagethrough its
unparalleled services that extend from Color
analysis, body and length, Wardrobe audit, hair
styling, make up to body language,Corporate
etiquette, Personal branding etc.
For more details visit us at www.urbanista.in
- Sheena Agarwal, Director, Urbanista Consulting
Zeus International is a venture into the domain of
corporate training. It partners corporates to help
identify need gaps and strengthen talent in their
employees so as to synergize efforts towards a
common goal. This ultimately helps the corporate
group to become a better employer brand and
attract the right talent as it grows.
- Keshav Bhatia, Director, Zeus International
MICA - PGPCME 16

20. Other ventures in brief:
Pikasia By Shwetha Ravindran
A revolutionary concept to make learning fun for
kids...something you would not want to miss.....
www.achabacha.co.in by Ritika Singh
A portal where parents and kids connect, learn and
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have fun together.
www.ezshabd.com by Jubanashwa Mishra makes
learning vocabulary for GRE a cake walk!
www.cityoffers.in by Atul Jain and Sapan Kadakia
helps users to access best of the offers available in
their city
w w w. p l a y w i t h b r a n d s . c o m b y A b h i s h e k
Vaidyanathan is an advert games portal which ranks
a brand according to the number of interactions it
has had with the gamers
MICA - PGPCME 17

21. MICA PGP CME (2009-2001) batch has a blend of entrepreneurship, creativity and knowledge. The students are full of energy
and keen to know and explore new things/trends. I am sure that each and every student would be an asset to any organization
that gets the privilege to have this batch.
- Vivek Diwedi, Co-founder, Rural Connect
With 30 years of industry experience and being a PGDM from IIM, I find a major differentiator at MICA
starts from the admission process where we try to pick young minds who have capability of understanding
finer aspects of consumer thinking and developing holistic, creative communication and business solutions
MICA students have the edge by being able to find innovative out of the box solutions from time to time.
The CME students are very much at it and in no way lesser than anyone else. Their work experience in
some cases is of great advantage to their strategic thinking.
- Professor Naval K Bhargava, Senior professor, Strategic Performance Management, MICA

22. All 33 students in the batch have previous work
experience
Average work experience of 2 years
Outstanding
Nature of work experience ranging from I.T,
Films, Entrepreneurship, Management,
L e c t u r e r, G a m i n g , A d v e r t i s i n g a n d
About the Batch communications, Banking and finance,
Designing etc.
Creation of over 40 unique venture related ideas
in sectors ranging from Education, Social
Entrepreneurship, Music, Digital, Gaming,Films,
Advertising,Fashion etc.
MICA - PGPCME 18

23. Some of the past CIIP/Placement recruiters:
Drizzlin, WebChutney
Group M
JWT
Mudra Communications
Dentsu Marcomm
Jagran Solutions
Star News
Synovate
WWF-Nature India
R.K Swamy BBDO
Network 18
Outstanding
Past recruiters
Idream Productions
2nz Animations Ltd
The Nielsen Company
Zee News
Mukta Arts
Saints and Warriors Pvt. Ltd
Showtime Group
Give India
HT Media
The Economist
Larsen and Toubro Pvt. Ltd
Rajshri Media Pvt. Ltd
RMG Connect
Saatchi and Saatchi
UTV
Percept D’Mark
LinOpinion
Naukri.com
MICA - PGPCME 19

24. Outstanding
Profiles

25. Abhishek Age: 27 yrs
Kumar Scholastic: B.E. (Mechanical Engineering) in 2006 from S.C.S.V.M.V (Deemed Univ.), Kanchipuram
(T.N.) with distinction.
Work Experience: He has worked as Project Engg. for 2 yrs in Kone Elevator and 13 months in
Schindler Elevator at Delhi & NCR. His job profile includes Planning, Organising, Co-ordinating and
controlling resources for Installation and Commissioning of Elevators/Escalators as per the agreed
timelines, cost and quality standard. He was also responsible for interaction and co-ordination with
other departments.
Area of Interest: Brand Management, Media/Telecom/Automobile/Energy/ Oil & Gas Marketing,
Marketing Research.
Accomplishments:
Summer Internship at Dentsu.
Rural Market survey of Bihar and eastern U.P. and work on Marico – Nihar campaign.
Paper Presented on UIDAI at NIRMA University.
Developed business idea on short form of console based gaming for public places while
waiting.
Best employee of Kone-Gurgaon in 2007.
Industrial safety trained.
Meritorious student and earned university level scholarship in Engineering.
Member of CII-YI, Ahmedabad chapter.
Core Member of PRISM-PR team of MICA.
Secretary of MEA (Mechanical Engg. Association) during college.
Two week industrial training at Chennai Port Trust and S.R.P Tools, Ranipet.
Final Year Engineering Project was shortlisted by TVS.
Age: 25 Yrs
Abhishek
About Me: Hardwork, commitment and sincerity defines me and prudence completes me.
Vaidyanathan
Scholastic: B.E (Information Technology), PGDM (MICA)
Work Experience: 39 Months
Marketing and devising business development strategies for games on platforms like iPhone, iPod
and iPad for Yellow Monkey Studios (Internship)
Social Media Marketing for Drumsfood International (Hokey Pokey Icecreams)
Involved in making marketing strategies for Community Radio “Hamara 90.4 FM”, Community
Video, Theatre and Newspaper (Rural Immersion - Solan)
Has the experience of working as a Game Programmer for consoles like Nintendo Wii and
Playstation 2 and PC and MAC of over 36 months.
He has also developed games for web portals using Flash belonging to the casual genre and has
made Advergames for clients like Tata Sky and Seagrams
Accomplishments:
Founder, Gamechanics and PlayWithBrands.com
Core Member, SEED - Academic Cell, MICA, 2009-2011
Core Member, Eclectica – Placement Cell, MICA, 2009-2011
Finalist, Ecolosseum, Competition, MICA, 2010
Interviewed by The Times of India for career in gaming
Final year project based on Video Codec Design
Participated in the technical paper presentation contest – Tatva, SIES
Industrial Trainee, TechMahindra, June 2005 – June 2006
Exposure to recording for professional music albums
Involved in various village service activities
Linkedin http://in.linkedin.com/pub/abhishek-vaidyanathan/6/ba6/757
Facebook http://www.facebook.com/people/Abhishek-Vaidyanathan/640085800

26. Ahmed Age: 22 Yrs.
Ashhar About me: I love reading!
Scholastic: B.Tech (Electrical Eng.) from Maulana Azad National Institute of Technology, Bhopal.
Work Experience: He worked as a Lecturer in the Electrical Engineering Dept. at National Institute
of Technology, Bhopal for 4 months. Before this he worked as an MEP Engineer for Al Rostamani
Pegel LLC, Dubai and was responsible for supervising and coordinating all the Mechanical, Electrical
and Plumbing installations at the site for 8 months. He has also worked as a Communications Skills
faculty for Lyceum Institute for 3 months.
Area of Interest: Events Management and Integrated Marketing Communications for the Non-Profit
Sectors.
Accomplishments:
Team Member ECLECTICA, Internship and placement committee MICA
Team Member CultCurry, Cultural committee MICA
Literary Secretary in the Students' Council, NIT Bhopal
Student Representative in the Training, Placement and Student Welfare Dept., NIT Bhopal.
Sponsorship In-charge for Technosearch, 2008 at NIT Bhopal
Designed and implemented Logical gates mechanically at IIT Bombay
Actively volunteered for Dubai Cares
Age: 25 Years
Amit
Scholastic: B.E (Electronic and Communication Engineering) from NIST, Orissa.
Sahoo
Work Experience: Worked as a systems engineer at Tata consultancy services ltd for 42 months and
was responsible for programming, system testing, client coordination and managing team activities.
Also has experience in leading team as a module lead in TCS and worked as onsite coordinator in
Australia with Commonwealth bank of Australia. Interned with Climb media, a film and animation
production house, and was involved in advertising, animation production management and film
marketing section of the company. Founded Srujanika project aimed at making a significant
difference in the field of education bringing creativity in education to every socioeconomic class.
Area of Interest: Brand management and Creative aspect of films, animation, advertising,
Accomplishments:
Core Member, Sankalp, MICA, 2009-10
Business idea was selected among the best 10 idea in idea summit organized by MICA EDC
Received the “TCS Star of the Month” award for innovative problem solving
Green belt certified in Six sigma quality management framework
ISTQB and HP Quality Center 9.0 Certified test analyst
Won 3rd prize in a national competition on the theme "Holiday with Kodak”
1st prize in Photography competition by TCS APAC
Industrial exposure of 3 weeks at Doordarshan, Bhubaneswar, 2004
Participated in Tata Jagriti Yatra 2009 as a facilitator
Founder of Srujanika Project, a not for profit venture
Interned at Climb Media for a month in production management and film marketing

27. Ankit Age: 22 Yrs.
Kochar About Me: Having interest in travelling, I like exploring new places. I have organised various trips
and excursions in college for the batch. I am also continuing my passion for modelling. My proficiency
lies in brand building and developing marketing strategies
Scholastic: Bachelor of Business Administration from Symbiosis International University, Pune
(2005-08)
Work Experience: He has worked as an Associate in Kotak Wealth Management for 15 months. His
key responsibilities were soliciting potential net worth clients (Rs. 1cr +) for wealth management
propositions.
Accomplishments:
Core Member, Team CultCurry (Cultural committee), MICA-EDC, 2009-11
Active Member, CII-Yi, Ahmedabad net
Secured 1st position in MarkStrat, Strategic Marketing Simulation
Secured 2nd Prize in Bplan competition organized by SIOM, Nasik
Interned at M.S. Panwar Institute of Communications and Management, Solan – Marketing and
Branding strategies for the Institute and their in-house Community Radio, Oct, 2010
Interned at Smile Knowledge Services Ltd. – Market Research, Product Development, May-Sept,
2010
Interned at IDEA Cellular Ltd. – Corporate Sales, May, 2007
Interned at Handicapped Children Parents Association, May, 2006
Model for the launch of Graham Hollick's collection – Ananta, held in Ahmedabad (Dec 18, 2009)
Model for the print ad of The Chennai Silk
LinkedIn: http://in.linkedin.com/pub/ankit-kochar/11/584/851
Age: 23 Yrs.
Ankita
About me: I am an ingenious person with creative endeavors and problem solving approach for
inclusion of people and society.
Education: PGDM – Communication Management & Entrepreneurship, MICA, Diploma in
Management Consulting, IMCI, Diploma in Fashion Retail Management, NIFT, B.Com (Finance),
Derasria
Mumbai University, Advance Diploma (Interior Architecture), L.S. Raheja
Work Experience:
Interior Designer, Freelancer, Mumbai, Jan 2009 – August 2009
Furniture Designer & Store Manager, Ash and teak, Mumbai, Sept 2008 – Dec 2008
Intern at Xplora Design Skool, Ahmedabad, May 2010 – June 2010
Research Project Rural Immersion in Dev. Comm., Oct 2010 – Nov 2010
Interest areas: Designing (tentative)
Accomplishment:
Co- Founder of DARE INDIA an initiative for Disabled people of India
Design Consultant to Irani Associates, Mumbai
Member of the CII-YI, Ahmedabad Chapter
Winner of the Best design in the exhibition in school of architecture
Winner of the highest scorer in Accountancy
Production Team member for Sankalp Theatre group of MICA
Creative team member for Micanvas
LinkedIn: http://in.linkedin.com/in/ankitaderasaria
Twitter: http://twitter.com/AnkitaDerasaria

28. Anshul Age: 25 yrs
Bafna Scholastic: Postgraduate Diploma in Marketing CIM, Diploma in Marketing CIM, Certificate in Marketing
CIM from the Chartered Institute of Marketing London U.K., Bachelor of Business Administration
(Marketing) B.V.P Pune
Work Experience: Anshul worked at Surya Transport for 6 months in Marketing and PR. Her roles and
responsibilities included interaction with the clients to discuss various product lines and ensure repeat
and referral business. Worked at Willian marketing consultancy limited, London for 27 months as a
marketing assistant, developing marketing plans and PR campaigns. She also worked with Ronin
corporation market research agency, London for 4 months as an Assistant Market Researcher, involved
in carrying out research for the company to different countries and various sectors.
Area of Interests: Account Planning, brand building and Marketing
Accomplishments:
Won First prize in -Political Debates, Plays, Classical Dances, choreographing, Event Management, and
drawing at school and university level.
Organised and participated in extracurricular cultural activities in school and college.
Worked for charitable organizations- Akansha which works for slum children, Pune India and “PDSA”
for animals, London.
Member of Chartered Institute of Marketing, UK.
Member of CII Yi- Ahmedabad Chapter.
Age: 25 yrs
Atul
About me: I am a person with strong analytical and problem solving skills and I am passionate about
doing businesses.
Scholastic: Completed B.Tech in CSE from National Institute of Technology (MANIT), Bhopal in 2007,
with CGPA 8.1/10. Ranked 1st in 2nd semester and Top 5 in 1st semester at MICA.
Jain
Work Experience: Programmer Analyst, Cognizant Technology Solutions, 28 months Worked in BFS
Domain with global clients ABN AMRO, RBS and CBOE. Worked on Java, J2EE and Software Testing
Technologies, directly with Business Analysts and clients. Lead the team from offshore and
responsible for six defect free releases. Was the best rated employee for two consecutive years at
Cognizant
Accomplishments:
College Chess Champion, MICA, 2010.
1st prize winner of B-plan competition Passion Inc at MICANVAS'09.
2nd prize for Social B-plan competition at Global Entrepreneurship Summit, IIT Kharagpur, 2010
2nd prize winner of Ecolosseum, a communication strategy competition organized by Nirmal
Gujarat, 2010 and featured in TOI.
Managed Online Marketing for Zoomi – A Commonwealth Games Mobile App by Smile Of India,
Sept – Oct, 2010.
Managed Live Google Adwords campaign of a Financial Firm (NooreshTech) in Mumbai, for a
month, May 2010.
Co-author, Abhisays.com popular Blog, Ranked 40000 in world
Linkedin: www.linkedin.com/in/atuljain3 Twitter: http://twitter.com/atuljain3
Facebook: www.facebook.com/jainatul3 Web/Blog: http://abhisays.com

29. Chirag Age: 23 Yrs.
Rathod About me: I wonder how, I wonder why
Scholastic:
Currently pursuing Post Graduation in Communication Management& Entrepreneurship
M.Com Part-I (Business Management), 2008, University of Mumbai
Bachelors in Mass Media, 2008, University of Mumbai
Work Experience:
Interned with Smileofindia, a part of Azure Knowledge services, Ahmedabad and was a part of their
digital marketing team (May 2010- July 2010)
Worked with Text 100 PR agency as Account coordinator for 13 months (Apr 2008- May 2009)
Produced & directed corporate video for Godrej Consumer Pvt. Ltd. as a freelancer(December 2009)
Accomplishments:
Won 'Best online business plan' award at IIT Kanpur's B-plan competition (Techkriti 2010)
Semi finalists at The Economic Times' The Power of Ideas (2010)
Finalist at Ventura, B-Plan competition organized by NIT, Trichy (2009)
Finalist at Srijan-Melange, B-Plan competition organized by SIMSR (2010)
Finalist at Cognizance, B-Plan competition organized by IIT, Roorkee (2010)
Finalist at Chemozale, B-Plan competition organized by Nirma University, Ahmedabad (2010)
Finalist at Genesis, B-Plan competition organized by IIT-Madras, (2010)
Finalist at Inception, B-Plan competition organized by IIPM, Delhi (2010)
Linkedin: http://in.linkedin.com/in/chiragrathodindia
Facebook: http://www.facebook.com/chiragrathod1987
Twitter: http://twitter.com/chiragrathod
Age: 25 Yrs.
Drashti
About me: Also known as PJ queen, I am a peoples person and love the advertising world!
Buch
Scholastic:
Currently pursuing PGPCME from MICA Completed Bachelors of Mass Media(BMM) (Advertising) from
K.C College, Mumbai
Work experience:
Currently working on facebook brand management of a brand of premium ice-cream called Hokey Pokey
which is currently present in Mumbai
Worked for brands like D'cold, Ringguard, Frankfinn Institute and WWIL as a client servicing and
planning function with ad agency, Saints and Warriors. Was given the responsibility to set up a
knowledge library to increase the knowledge base of employees. Was actively involved in business
development and pitching of various accounts.
Interned as management trainee for SmileofIndia (holder of mobile rights for Commonwealth
Games 2010) for their research and product development and conducted research on admissions
and education across India
Interned as a promo producer with Star One during BMM, conceptualized, scripted, edited promos for
serials like Remix, Heartbeat, Laughter Challenge etc.
Awards and Achievements:
Stood second in the strategic simulation game, MarkStrat
Core member of the current placement team and head of the internship placement team Eclectica for
PGP CME 2009-2011.
Finalist in the social cause competition- Ecolosseum 2010 held at MICA by Nirmal Gujarat
Gold medalist and topper from University of Mumbai in BMM final year (Bachelors of Mass Media)
Core member and my photograph was a part of FIVE, a photography exhibition by HT and
St.Xavier's College.
Founder member of a socially involved youth group called Gyaan Connect in Mumbai which has
been covered in media for various social campaigns
Member of CII-Yi Ahmedabad Chapter

30. Esha Age: 24 Yrs.
Gupta Scholastic: B.Tech (Computer Sc.) from Shaheed Bhagat Singh College of Engineering & Technology,
Punjab.
Work Experience:
Worked as a Software Engineer at Tech Mahindra Ltd, Pune for 1 year 3 months.
Management Intern, HT Media Ltd. ( Firefly e-ventures) , May 2010- June 2010
Intern, Tata Consultancy Services, Jan 2008 –June 2008
Area of Interest: Would be interested to work in Marketing & Branding Strategy domain where I
could use my creative and managerial skills effectively.
Accomplishments:
Core Member, MICAVANI (community radio) , for programming and production MICA, 2009-10.
Core Member, MICA Alumni Committee
Was awarded the Budding Artist of School in class XII and represented school in various debates,
paper presentations and elocutions at Inter-school level.
Served as the editorial board member of the College newsletter, Veronica.
Served as the Executive member of ISTE (National level society) and PRO of SECA (Society of Extra
Curricular Activities) .
A senior student at Shiamak Davar's Institue of Performing Arts
First Prize, Inter College Debate Competition (ISTE), 2007.
Served as the NSS and NCC volunteer in college.
Age: 25 yrs
Gaurav
About me : Epitome of Versatility in work and a trouble-shooter with Innovative approach
Kumar
Scholastic: BE(Chemical Engineering) + PGDM , MICA + Diploma in Management Consulting
Work Experience: Total Work Experience – 43 Months
MARKETING AND COMMUNICATION EXPERIENCE:
Presales work at Infosys
Internship at Dentsu Marcomm Pvt. Ltd. –
Marketing Consultancy to Government of Gujarat
Digital Marketing Project for Nissan Motors
Working with Employee relation team at Infosys
CONSULTING EXPERIENCE
Internship with Ernst & Young in consulting and communications
Internship with Skyquest Consulting in consulting
Consulting Projects with UNDP and UNV
TECHNOLOGY EXPERIENCE
Infosys Technologies India Ltd.(July 2006-September 2009) – 39 Months
Accomplishments :
AHIP(American Healthcare Insurance Policy) certified – both the levels
Got 2nd prize at Global Entrepreneurship Summit at IIT Kharagpur
2nd prize in B Plan competition at NIRMA College of Management
Recognized as STAR performer at Infosys
Awarded for presenting technical paper at Manipal, BMS College, RVCE, Bangalore and MS Ramaiah
Awarded for presenting Poster at M S Ramaiah College
Awarded in inter college fest for creative writing.
Selected as Vision Ambassador for India@75
Being selected as a member of VOY forum at Infosys Pune

31. Gurvinder Age: 24 Yrs.
Singh About Me: With prior experience in advertising agency, I aim to learn and discover every possible
approach of marketing a brand which is very efficient and impactful. My inspirations come from my
passion for films and books.
Scholastic: Master of Business Administration (Advertising & Public Relations) From International
Institute of Professional Studies, Indore (2006-08) securing 7.35 CGPA
Work Experience: 20 months
Intern at Spice: Spice is the leading film marketing agency with some successful projects like 3
idiots, Ghajini, Singh is King etc. My job profile was of developing two new verticals for the
organization which started their operations in the same months.
Deepak Advertising Agency: It is central India's leading media house providing 360° Advertising. As
client servicing executive I've handled some of the prestigious clients for the agency.
Accomplishments:
Designed the communication strategy for the final placement brochure for PGPCME 2009 - 2011
Member Eclectica, Placement Committee PGPCME 2009 – 2011
Member Seed, the academic cell of PGPCME 2009 – 2011
Secured 1st place in MarkStrat, the marketing simulation game.
Finalist Ecolosseum Competition, MICA 2010.
Promotional planning for Indore branch of nationally renowned MIDDS Animation Institute.
Ideation and Execution of events- Launch of Nokia 5800 ExpressMusic in Indore, UC MAS Mental
Arithmetic Competition (National Level).
Class Representative for MBA (APR) 2006-08 batch.
Member of placement cell for MBA (APR) 2006-08 batch.
LinkedIn: http://in.linkedin.com/in/gurvinder86
Facebook: http://www.facebook.com/gurvinder86
Twitter: @gurvinder86
Age: 26 Yrs.
Jubanashwa
Scholastic: Bachelor of Engineering (Information Technology) from NIST, Orissa.
Mishra
Work Experience: He has worked as a software developer at Tata Consultancy Services for over 31
months. He has experience in diverse areas of Software Development Life Cycle, which includes
Development, Testing and Implementation. He has worked primarily in the domain of financial
services and banking.
Area of Interest: Business of film and film making
Accomplishments:
Launched own web solution eZshabd.com in January 2010, a creative vocabulary support tool for
students preparing for competitive exams.
Core Member of RAAH – Social Cell, MICA EDC, 2009-10.
Received the “TCS Star of the Month” award for best coding practices.
Organized a project management workshop in Don Bosco School, Chennai, a TCS initiative.
Successfully organized the Technical Paper Presentation for ISTE
National level technical symposium held in NIST, Orissa.
Designed and deployed the website for Ranco Energy ProjectsPrivate Limited (REPPL).
Designed and deployed the website for poet Aswini Mishra.
Oracle Certified Professional & IBM Certified Database Associate

32. Keshav Age: 24 Yrs.
Bhatia About me: Grounded, Focused and an Achiever to the core.
Scholastic: BBA (Marketing) from HLBBA Gujarat University, PGPCME from MICA Ahmedabad
Work Experience: 3 1/2 years
Accomplishments:
3 ventures to my Name (British Academy, Edge and Zeus International)
Certified Trainer in communications from British Council Ahmedabad
Master trainer for MOSJE (MINISTRY OF SOCIAL JUSTICE & EMPOWERMENT) Gujarat.
Recipient of the 'Rupesh Chandrakant Shah' award for excellence in project work in my third year of
college.
Recipient of the Golden Charecter Certificate from Army School, Ahmedabad
Linkedin: keshav Bhatia http://in.linkedin.com/pub/keshav-bhatia/17/b5a/a4
Facebook: keshavbhatia
Twitter: bhatiakeshav
Age: 25 yrs
Koustubh
About me: “Patient, observant & a people person”
Bhattacharya
Scholastic:
Extra Curricular - Senior Diploma in Indian Classical Music.
B.E. (Electrical) - Rajasthan University
Currently pursuing PGPCME at MICA.
Work Experience:
HCL Technologies - August 2007 - September 2009 as a Trainee and a Senior Analyst-Systems for
clients like Bear Sterns and News International.
Job profile - monitoring, troubleshooting and other Remote Infrastructure management tasks. Took
part in process transfer, corporate client interactions and teleconferences.
Coordinated between onsite and administration teams across Europe and Asia. Developed tools to
measure individual and team performance and process handbooks.
Internship : Worked in Rajshri Media, Mumbai From May to July 2010 in the Editing and Content
Generation team to produce content for web and mobile. Presented industry report on the company
performance and internal organisational behaviour.
Accomplishments
Won singing and quiz competitions.
Organised Cultural Events and College Fests.
Formed Society of Alternative Rock and Nu-age Grunge (SARANG) to teach and assist rock bands.
Fronted the college rock band 'Carbonblack' at competitions like Campus rock idols.
Started a Rock Band at HCL.
Facebook: http://www.facebook.com/profile.php?id=100000300655844
Youtube: http://www.youtube.com/koustave
Myspace: http://myspace.com/bummygears

33. Leena Age: 24 yrs
Bansal About Me: A marketing communications enthusiast interested in research, marketing, branding, and
online media.
Scholastic: PG Diploma in International Marketing from Delhi University.
Work Experience:
Management Intern,Azure Knowledge Corporation (May 2010 – September 2010)
Area of work: Launch of nimbus Research division with India specific product design, resource
allocation, costing, client's identification, competitor analysis, vendor management, marketing and
branding.
Researcher, Capital IQ Information Systems (division of Standard &Poor's) ( July 2008 - Sept 2009)
Area of work: Primary research and secondary research for venture capital and private equity
investment firms.
Accomplishments:
Developed case study on “Social Media Presence of Nissan Micra” for Nissan Motors.
Finalist, NGO Case Study, Samanjasya,IIT Kharagpur.
Third Position holder in Delhi University in P.GD.I.M. Course, 2007-08.
Active Member of CII-YI, Ahmedabad Chapter and RAAH, social cell at MICA-EDC.
Taught at All India Confederation of the Blind and Sewa Bharti (under Teach India Initiative).
Head, N.S.S. Society and Member, Event Management Committee at PG level, 2007-08
Launched SHADES, monthly newsletter at PG level.
Member of N.S.S. Society at Ramjas College, Delhi University.
Awarded “Certificate For Distinctive Performance” in National Science Olympiad.
Linkedin: http://www.linkedin.com/profile/view?id=70215818&locale=en_US&trk=tab_pro
Twitter: http://twitter.com/leenabansal
Age: 24 Yrs.
Nirav
Scholastic: B.E. Mechanical Engineering, 2006 from Bhavnagar University, Gujarat.
Khandhadia
Work Experience: He has worked as a manager in a petrochemical sector and a refinery as a project
manager with Reliance Industries Limited (RIL), Jamnagar as well as Dahej for about 36 months.
Digital content development and pairacy eradication project with Rajshri Media for 2 months.
Founded Srujanika project aimed at making a significant difference in the field of education bringing
creativity in education to every socioeconomic class.
Area of Interest: Film production and marketing, creative aspects of film making, Brand
Management, Rural Marketing
Accomplishments:
Srujanika Project, Team member
Core Member, Sankalp, MICA EDC, 2009-10
Successful SAP training completion at RIL,2008.
Awarded the best optimization technique for powder reduction in PVC plant, bagging section in
2008
Soft-skills management training completion after the completion of one year at RIL, 2007
Core member, Raah, Social initiative taken by MICA EDC, 2009-10
Paper presentations and winning 3rd prizes for 'Six Sigma: A tool for management' and 'India and
China: Global leading players of modern world' during college, 2005-06.
Founder of Srujanika Project, a not for profit venture aimed at improving the quality of education
and bringing creativity to teaching for every socioeconomic class.

34. Nitin Age: 22 Yrs.
Jain About me: Social media enthusiast
Scholastic:
Currently pursuing PGDM (C&E) from MICA Ahmedabad.
Completed Post graduation in Marketing management from IMT Ghaziabad in 2008-09
Completed Bachelors in computer science honors from Shaheed Sukhdev College of business
studies in 2008.
Work Experience: 20 months
Internship with dentsu digital (May 2010 - June 2010)
ICFAI Business school as Marketing officer (Dec 2008 - Oct 2009)
International Institute of Financial markets as Business development executive (Jan 2008 - Dec
2008)
Accomplishments:
Live Projects handled
Managing the online presence for a leading ice cream brand 'Hokey pokey'
Post advertising evaluation for Nissan Micra on social media platforms.
Consumer behavior study on Gaming industry in India.
Awards and recognitions
Rated as the most sincere employee in IIFM 2008.
Won third prize in the Eco quiz competition in 2008.
LinkedIn: http://in.linkedin.com/in/nitinjain87
Twitter: http://twitter.com/nitinjain87
Age: 25 Yrs.
Rangoli
About me:I am a proactive and diligent person having a creative mind. I have relevant educational
background and look forward to work as advertising and media professional.
Scholastic: Post Graduate Diploma in Communications Management and Entrepreneurship from
MICA, Ahmedabad, Batch of 2009-11. Bachelors in Graphic Design from Institute of Design
Malhotra
Engineering and Architecture, Rai Foundation Colleges, New Delhi. Batch of 2003-06.
Work Experience: She completed her summer internship with JWT, Mumbai as Account
Management Trainee for 2 months. She has worked with American Express India Pvt. Ltd., Gurgaon
for 18 months as a Travel Counselor for their US business travel services. Prior to American Express,
she worked with I-Flex Equinox Global Services for their US based client which was a mortgage
company. She has also worked with Vertex Customer Services India Pvt. Ltd., as a Business Associate
in their inbound customer service department; and PCL Call Centre, for a UK based client, a telecom
company for their sales process.
Accomplishments:
Core member of the editorial team for the online business magazine at GTSC-American Express
Member of a new business entities branding and design team at American Express
Star performer in the 2nd quarter of 2009 of ITG, Global Business Travel, American Express India
Awarded the best employee CSAT performance for the month at Vertex India.
Have been a good performer on various metrics at various job designations and responsibilities
Linkedin: http://in.linkedin.com/pub/rangoli-mehrotra/17/b19/a49
Facebook: facebook.com/rangoli.mehrotra
Twitter: http://twitter.com/rangolimehrotra

35. Rishita Age: 23 years
Mehta Scholastic: Bachelors in Mass Media (Advertising), Jai Hind College, Mumbai, India
Work Experience: She worked as a Senior Client Servicing Executive for Percept/h Advertising as a
Client Servicing Executive for Sahara One Account. She also worked as Marketing/ Business
Development Executive and Public Relations Coordinator at Directi Pvt Ltd which is a 300+ million
dollars group of Business that develops innovative massmarket web Products.
Area of Interest: Strategic planning, marketing and brand management activities
Accomplishments:
Part of RAAH, the Social Cell at MICA
Been a part of Shiamak Davar’s Institute of Performing Arts.
Trained in Classical music for 2 years.
Completed 8 grades from the Trinity College of London.
Social documentary making: Made documentaries for inter-college festivals on topics like: street
hawkers, drinking and driving, rape and fair punishment.
Age: 22 Yrs.
Ritika
Scholastic: Bachelors' in Mass Media and Mass Communication, Standard Course in German
Language
Work Experience: She is a first generation entrepreneur. Her venture, Creative Cobwebs, is a Pit Stop
for innovative content for the ever- changing needs of communication platforms. The company has
Singh
developed scripts for Star Plus, Topper TV (an educational channel), and Voice of India- Millionaire (a
to be launched lifestyle channel); e- learning content for NIIT; and has designed an Australian Travel
Social network, and an e- marketing site for a Japanese client.
Prior to starting her own company, she worked at Network 18 and JWT. At JWT she wrote copy for
Hero Honda, Monster.com, Timex, Nature Fresh, ESPN, GE Money, and Sony Vaio.
Area of Interest: Branding Management, Strategy, Content Planning
Accomplishments:
Attended Psychology and American Culture Courses at Southern Illinois University and Winthrop
University, USA
Part of the internship placement team at MICA.
Part of the Academic Cell and the programming team for MICAVAANI, MICA's community radio.
Made a short film on 'women drug peddlers'. (2007)
Media-in-charge for an International Students' Film Festival, at I.P. College (Delhi University). (2006
& 2007)
Learnt Indian classical music from Gandharva Mahavidyalaya.
Learnt Bharatnatyam, and jazz from Dance Worx Academy and performed at Siri Fort. (2005)
Painting on “Women Empowerment” showcased in the IFACS art gallery. (2003)

36. Sapan Age: 25 yrs
Kadakia About me: As a skilled professional I possess rich expertise in Integrated Marketing &
Communications efforts across various industry sectors.
Scholastic: B.Tech (Computer Sc.) from Rajiv Gandhi Institute of Technology, Mumbai.
Work Experience: Worked as a consultant at Capgemini for 25 months responsible for Global service
delivery tool training the client side and a Consultant in CRM-ABAP practices.
Managed Social Media for the official Common Wealth Games Mobile application Zoomi.
Accomplishments:
Won 2nd Prize for Eco friendly IDEA at the Nirmal Gujarat event ECOLOSSEUM ,MICA 2010
Won 2nd Prize for B-Plan competition at the Global Entrepreneurship Summit,IIT Kharagpur '2010
2nd prize winner for B-plan competition SRIJAN at Institute of Management, Nirma University, 2010
Got selected in 2 B-plan competitions: Empressario 09 CII E IIM A and Zeal 09 NMIMS
Organized and headed the Virtual Stock Exchange event during the CSI and CESS festival Digitantra
Recipient of award for excellence in speech and drama by the TRINITY COLLEGE OF LONDON Insti.
Recipient of award for best leadership qualities at Multi Media International Organization
Participated in a Technical Paper Presentation during the Inter-Collegiate Festival, RGIT Zodiac 07
Currently associated with a NGO, 'Akanksha', with a social cause of providing primary education to
the underprivileged
Started an initiative known as “Open Your Eyes” in Capgemini for using the pages being wasted.
Actively volunteering for the OLPC (One Laptop Per Child) program
Active member of “GOONJ” currently working for their “Vastradan” initiative City wide, “Vastra
Samaan” nation wide and JOY OF GIVING WEEK
Linkedin: http://in.linkedin.com/in/sapankadakia
Facebook: facebook.com/sapan.kadakia
Twitter: sapankadakia
Age: 23 Yrs.
Shakti
About me: Shakti means intelligence ,power, beauty and strength
Bharihok
Scholastic: Textile Engineer from Surat, currently pursuing PGP CME course at MICA
Work Experience:
Worked as a marketing executive in ktl , surat for 6 months.
Worked as technical expert in valson industries for 3 months.
Running my own company ADINNOVATIVES in Ahmedabad from last six months.
Accomplishments :
1st prize for b-plan competition at mica,ahmedabad.
Best organizer award for robotix event incollege.
Created a platform in advertising industry for physically challenge people.
Linkedin: in.linkedin.com/pub/shakti-bharihok/17/6b9/408
Facebook: http://twitter.com/shakti_e9/status/9988371803
Twitter: http://twitter.com/shakti_e9/status/9988371803

37. Sheena Age: 25 Yrs.
Agrawal About me: Methodical and pragmatic, I am always looking for new challenges.
Scholastic:
Pursuing PGDM – Communications(specializing in Digital Media) form Mudra Institute of
Communication, Ahmedabad
BBM2004-07 from Christ College, Bangalore69%Class XII (Commerce)
(ISC)2004 from Mayo College Girls' School securing 89%
Work Experience:
Started her tenure with the Portfolio and Control Analysis team, as a Financial Analyst. After the first
six months, was given the opportunity to transition the Fund of Fund accounts from New York to
Bangalore office
In the month of October, moved to the Trade Management team and assisted in streamlining the
process
Accomplishments
Represented the college in various national level fests and had a flawless record
Part of the organizing committee of Esprit 06-07, an in-house management fest organized at a
national level
Part of the CSR team at Goldman Sach
Appointed the 'Event Manager for Human Resource Management' in B.B.M.' for 04-05
Linkedin: http://in.linkedin.com/pub/sheena-agarwal/12/26a/997
Facebook: http://www.facebook.com/agarwal.sheena
Twitter: http://twitter.com/sheenaagarwal
Age: 22 Yrs.
Shubham
About me: Contains everything. Not too much, not too less. Just right, honestly.
Shobhit
Scholastic :
PGDM (Communications & Entrepreneurship) from MICA (2009-2011)
Bachelors in Journalism & Mass Communication (BJMC) from Guru Gobind Singh Indraprastha
University, Kashmere Gate, New Delhi (2006 - 2009)
Work Experience :
7 months as a Creative copywriter at Contract Advertising, a part of JWT, on accounts such as
Domino's Pizzas, Jaypee Cement and Vatika Shampoos (2008-2009)
2 months internship with JWT, Gurgaon in the Account Planning Department working on the 'Nokia’
Account (2010)
2 months internship with Lowe Lintas as a Creative art-director working on Dabur Real Juice,
Woodland and LG (2007)
Accomplishments :
First Runners up at 'Ecolosseum 2010', a B-Plan event by Nirmal Gujarat and Mudra Institute of
Communications (MICA) promoting eco-friendly ideas in communication
Writer, Editor and Director of 'A.I.D.S. United', a short film which was acclaimed with the 'Jury
Award' at Indian Institute of Mass Communication (IIMC) ,New Delhi annual festival –ROARR 2009
College Captain, 2005, Sherwood College, Nainital
Won Speech Trophy 2005 at School
Won Minor Colours in Squash And Marathons at School and played in respective college teams.
LinkedIn: http://in.linkedin.com/in/shubhamshobhit
Facebook: http://www.facebook.com/shubham.shobhit