Ipsos is an innovative, entrepreneurial, client-focused organisation, providing research services to clients on a global basis The Company was founded in 1975 and has been publicly traded on the Paris Stock Exchange since 1 July 1999. Ipsos Marketing helps clients to transform insights into their competitive advantage Ipsos is a global market research company with worldwide headquarters in Paris, France. Since 1990, the Group has created or acquired numerous companies throughout the world, and as of 2012, has offices in 84 countries. In October 2011, Ipsos acquired Synovate, resulting in a newly combined Ipsos organization that ranks as the world’s third largest research agency
Market Understanding and Measurement (MUM): understanding consumers, shoppers and markets to drive business growth Innovation and Forecasting (Ipsos InnoQuest): helping clients maximize the ROI of their innovation initiatives and build profitable businesses Healthcare (Ipsos Healthcare): understanding experiences, motivations, interactions and influences of the pharma stakeholders Qualitative (Ipsos UU): understanding people around the world and “bringing life to life”
Ipsos ASI - The Advertising Research Specialists Ipsos Marketing - The Innovation and Brand Research Specialists Ipsos MediaCT - The Media, Content and Technology Research Specialists Ipsos Public Affairs - The Social Research and Corporate Reputation Specialists Ipsos Loyalty - The Customer and Employee Research Specialists Ipsos Observer - The Survey Management, Data Collection and Delivery Specialists
Nielsen is a publicly held global information and media company, and is one of the worlds leading suppliers of marketing information Nielsen is a global marketing and advertising research company headquartered in Lower Manhattan, New York City. Nielsen is active in over 100 countries, and employs some 32,000 people worldwide Susan D. Whiting is the Executive Vice President of Nielsen and Chairman of Nielsen Media Research Total revenues amounted to $5.1 billion in 2010. Total 32,000 employees worldwide
Nielsen Consumer: provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior Homescan: multi-outlet panel that captures consumer purchase behavior, demographic profiles, attitudes & usage information and evaluations of the impact of media on actual behavior Nielsen Media Research: measures the size of audiences for television, radio and print, as well as advertising spending and creative content information and services Nielsen Mobile: provides syndicated consumer research to the telecom and mobile media markets Nielsen Online: measurement and analysis of online audiences, advertising, video, blogs, consumer-generated media, word of mouth, commerce and consumer behavior Scarborough Research: measures the shopping patterns, lifestyles and media habits of U.S. consumers
Anderson Analytics is a next generation market research consultancy that leverages new technologies, such as data and text mining, with traditional market research techniques. Tom H. C. Anderson, Founder & Managing Partner Anderson Analytics. headquarters in USA. Started in 2005.
AA-Social Media AA-Segmentation Strategy Survey Research Qualitative Research Data Mining & Text Analytics
MRA Must Have Good Understanding of Marketing MixMRA May Need Usually, an undergraduate degree in marketing and businessmay be sufficient Types of Industries Suitable for MRA • Advertising agencies • Marketing research firms • Public relations firms • Financial services organizations • Public opinion polling companies • Insurance carriers • Computer systems design and related services • Industrial firms and trade associations And a whole lot more.