Market research organizations

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Market research organizations

  1. 1. MARKET RESEARCH ORGANIZATIONS
  2. 2.  Ipsos is an innovative, entrepreneurial, client-focused organisation, providing research services to clients on a global basis The Company was founded in 1975 and has been publicly traded on the Paris Stock Exchange since 1 July 1999. Ipsos Marketing helps clients to transform insights into their competitive advantage Ipsos is a global market research company with worldwide headquarters in Paris, France. Since 1990, the Group has created or acquired numerous companies throughout the world, and as of 2012, has offices in 84 countries. In October 2011, Ipsos acquired Synovate, resulting in a newly combined Ipsos organization that ranks as the world’s third largest research agency
  3. 3.  Market Understanding and Measurement (MUM): understanding consumers, shoppers and markets to drive business growth Innovation and Forecasting (Ipsos InnoQuest): helping clients maximize the ROI of their innovation initiatives and build profitable businesses Healthcare (Ipsos Healthcare): understanding experiences, motivations, interactions and influences of the pharma stakeholders Qualitative (Ipsos UU): understanding people around the world and “bringing life to life”
  4. 4.  Ipsos ASI - The Advertising Research Specialists Ipsos Marketing - The Innovation and Brand Research Specialists Ipsos MediaCT - The Media, Content and Technology Research Specialists Ipsos Public Affairs - The Social Research and Corporate Reputation Specialists Ipsos Loyalty - The Customer and Employee Research Specialists Ipsos Observer - The Survey Management, Data Collection and Delivery Specialists
  5. 5.  Nielsen is a publicly held global information and media company, and is one of the worlds leading suppliers of marketing information Nielsen is a global marketing and advertising research company headquartered in Lower Manhattan, New York City. Nielsen is active in over 100 countries, and employs some 32,000 people worldwide Susan D. Whiting is the Executive Vice President of Nielsen and Chairman of Nielsen Media Research Total revenues amounted to $5.1 billion in 2010. Total 32,000 employees worldwide
  6. 6.  Nielsen Consumer: provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior Homescan: multi-outlet panel that captures consumer purchase behavior, demographic profiles, attitudes & usage information and evaluations of the impact of media on actual behavior Nielsen Media Research: measures the size of audiences for television, radio and print, as well as advertising spending and creative content information and services Nielsen Mobile: provides syndicated consumer research to the telecom and mobile media markets Nielsen Online: measurement and analysis of online audiences, advertising, video, blogs, consumer-generated media, word of mouth, commerce and consumer behavior Scarborough Research: measures the shopping patterns, lifestyles and media habits of U.S. consumers
  7. 7.  Anderson Analytics is a next generation market research consultancy that leverages new technologies, such as data and text mining, with traditional market research techniques. Tom H. C. Anderson, Founder & Managing Partner Anderson Analytics. headquarters in USA. Started in 2005.
  8. 8.  AA-Social Media AA-Segmentation Strategy Survey Research Qualitative Research Data Mining & Text Analytics
  9. 9. MRA Must Have Good Understanding of Marketing MixMRA May Need Usually, an undergraduate degree in marketing and businessmay be sufficient Types of Industries Suitable for MRA • Advertising agencies • Marketing research firms • Public relations firms • Financial services organizations • Public opinion polling companies • Insurance carriers • Computer systems design and related services • Industrial firms and trade associations And a whole lot more.
  10. 10. THANK YOU

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