2. The following presentation is divided into three sections 1. Published work – These include my commercially printed works. 2. Speculative pitches - These include pieces of work that I have executed for my previous agencies but haven’t seen the light of day as yet. 3. Unpublished work - This contains campaigns and designs that I have developed by myself just for my portfolio.
4. Rajasthan Patrika - Concerned communicator award This entry secured 13 th position in an all India competition. Rajasthan Patrika (newspaper) called for entries for advertisements for a social cause. The concept behind the advertisement was to stop child abuse. The entry was selected within the top fifty and got published in the Rajasthan Patrika concerned communicator book.
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6. The Mumbai logo CAG from The Times of India had held a contest for a logo to be designed that captured the spirit of Mumbai. This entry was short-listed among the top four logos and was awarded by the Governor of Mumbai.
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8. Link Labs The following logo was developed for an website providing web space as well as web based solutions
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10. Image Labs The following logo was developed for a sister concern of linklabs that provided interactive online solutions.
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31. Pantaloons Pantaloons is one of India’s largest retail outlets for fashion and lifestyle products and accessories. I had the opportunity to work on their press advertisements, hoarding campaigns, invites and brochures. Some of the work executed for them remains in the slides that follow.
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35. 93.5 Red FM The look and feel of the brand was very young and peppy which only helped in reinforcing their communication strongly. The slides that follow contain designs for a railway campaign, badges, kiosks and backlit signages.
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40. August The following are advertisements for a furnishings store called August, which appeared in leading fashion magazines like Vogue, Cosmopolitan etc.
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45. SOTC The following brochure was used to market the 2007 Cricket World Cup.
50. Channel V The following are design templates proposed for Channel V’s Indian website – www.vindia.com. The first set of creatives have been made with Simpoo Sardar in mind who happens to have a very high recall value in the mind of the urban youth in India. Simpoo is a school teacher and so the pages of the site have been designed keeping classrooms in mind. The second set has been based on the property of ‘V in da genes’. Coming from the fact that V is an inherent aspect of one’s life being passed on from one generation to another.
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58. Tilaknagar Breweries The following was a campaign to promote the awareness to not drive under the influence of alcohol.
80. National Geographic This campaign was a set of four ads that was intended to create awareness about the hazards of deforestation.
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85. Fair & Lovely fairness cream A series of 4 ads that substantiated the effectiveness of the fairness cream.
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89. Gold’s Gym A set of four posters that would be put up in bars.
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93. The Ad Club of Mumbai These were entries that were being developed for the Bombay Ad Club Awards. The theme was - The exciting profession called advertising. The entire look and feel of the ads were targeted at aping the film ‘Fight Club’.
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97. International council to ban landmines I happened to visit this site by accident and was amazed by the contents of www.icbl.com . The site is dedicated to studying landmines worldwide. I was totally inspired by what I read and decided to develop this piece of communication in the form of posters.
