Tata Crucible Campus 2009



              Mumbai Edition
                March 22, 2009

                    Finals



  ...
Wild Card Round
There was only one wild card round since the cut-
offs were very low, and the difference between top
          10 and top ...
1



  What was started in 1895 by the four Fabian
Society members George Bernard Shaw,Graham
    Wallas, Beatrice Webb & ...
1



  What was started in 1895 by the four Fabian
Society members George Bernard Shaw,Graham
    Wallas, Beatrice Webb & ...
2



A form of fund open to a limited range of investors
      that pays a performance fee to them.
2



A form of fund open to a limited range of investors
      that pays a performance fee to them.

                 A. H...
3



Name given to a person or group of people expert
             at making espressos.
3



Name given to a person or group of people expert
             at making espressos.

                   A. Barista
4



1905, Rochester, New York. Haloid Corporation
4



1905, Rochester, New York. Haloid Corporation

                  A. Xerox
5



This Spirit was created by Charles Sykes in 1911.
         Which Spirit am I talking about?
5



This Spirit was created by Charles Sykes in 1911.
         Which Spirit am I talking about?

A. The Spirit of Ecstacy...
6



This German entity started as sword manufacturers
in the town of Nuremberg Now it is better known for
          it's ...
6



This German entity started as sword manufacturers
in the town of Nuremberg Now it is better known for
          it's ...
7



Padamshri Sardar Mohan Singh gave India what in
                   1977?
7



Padamshri Sardar Mohan Singh gave India what in
                   1977?

                A. Campa Cola
8



This writer came up with an inquiry into the nature
           and cause. . . (left unfinished)
8



This writer came up with an inquiry into the nature
           and cause. . . (left unfinished)

     A. Adam Smith :...
The Finalists were :

 NMIMS
 IMT Mumbai
 KJSIMS
 Thadomal Shahani   College of Engineering
 NIFT
 IITB.
Dry Round - 1
1



 Neal Stephenson's novel Snow Crash defines a
world by the name of Meta Verse. What is this now
                bette...
1



 Neal Stephenson's novel Snow Crash defines a
world by the name of Meta Verse. What is this now
                bette...
2



A gentleman by the name of Henry was bored with
      writing letters. So he went and bought a
  Lithographic printer...
2



A gentleman by the name of Henry was bored with
      writing letters. So he went and bought a
  Lithographic printer...
3



Coined in 1972 by Wang Chuk, it is based on the
 idea that the true development of a society only
happens when materi...
3



Coined in 1972 by Wang Chuk, it is based on the
 idea that the true development of a society only
happens when materi...
4



This term commonly used in business was coined
  in the 18th century by a Swiss named Antoine
 Henry. It is derived f...
4



This term commonly used in business was coined
  in the 18th century by a Swiss named Antoine
 Henry. It is derived f...
5



  In 1895, Henry Ford was working on gasoline
engines, when he walked into a Columbus Buggy
    store in Detroit. The...
5



  In 1895, Henry Ford was working on gasoline
engines, when he walked into a Columbus Buggy
    store in Detroit. The...
6



 X began a journey to create the brand Y in 2001.
 Inspired by western foods, this brand founded by
  an MBA couple i...
6



 X began a journey to create the brand Y in 2001.
 Inspired by western foods, this brand founded by
  an MBA couple i...
Visual Round - 2
1



Sanjay Sharma, Person of Indian Origin, working
  from MIT, revolutionized something. What?
1



Sanjay Sharma, Person of Indian Origin, working
  from MIT, revolutionized something. What?

  A. He made Radio Frequ...
2



The book : Reality in Advertising, by Rosser
 Reeves gave us a phrase. Which Phrase?
2



The book : Reality in Advertising, by Rosser
 Reeves gave us a phrase. Which Phrase?

                    A. USP
    ...
3



The 21 Steps by Charles Cumming portrays what
    new and unique technological concept?
3



The 21 Steps by Charles Cumming portrays what
    new and unique technological concept?

                A. Social Ma...
4



Identify the man with Bill Gates.
4



Identify the man with Bill Gates.

    A. Michael Bloomberg
5



Identify The Logo
5



Identify The Logo

A. Leopold Cafe
6



Identify The Scheme / Pattern
6



 Identify The Scheme / Pattern

A. The Coding Scheme used by
      The Mumbai Dabbawallahs
TATA Round - 3
1



An initiative backed by the Tatas to expose the
 youngsters to the true face of India. Name.
1



An initiative backed by the Tatas to expose the
 youngsters to the true face of India. Name.

             A.Tata Jag...
2



  Former MD of Tata Chemicals was recently
appointed as a Special Advisor. Who and Why?
2



  Former MD of Tata Chemicals was recently
appointed as a Special Advisor. Who and Why?

   A. Homi Khushroo in the S...
3



 A Tata Steel Personality who was the 3rd Indian
 ever to win the Bessemer Medal after JRD Tata
and LN Mittal. Choose...
3



 A Tata Steel Personality who was the 3rd Indian
 ever to win the Bessemer Medal after JRD Tata
and LN Mittal. Choose...
4



Airline Financial Support Service & Phoenix Global
 Solutions are now a part of which Tata Company
      following a ...
4



Airline Financial Support Service & Phoenix Global
 Solutions are now a part of which Tata Company
      following a ...
Audience Round
1



 This is a term coined by the journalist Harold
Nielsen in the world of automobiles after he saw
 bicycles and wonder...
1



 This is a term coined by the journalist Harold
Nielsen in the world of automobiles after he saw
 bicycles and wonder...
2



 Afghanistan, in a major international rebranding
exercise is planning to launch a new sherbet drink
            name...
2



 Afghanistan, in a major international rebranding
exercise is planning to launch a new sherbet drink
            name...
3



China recently launched a stamp to commemorate
2007 as the 'Year of the Pig'. How was this stamp
                    ...
3



China recently launched a stamp to commemorate
2007 as the 'Year of the Pig'. How was this stamp
                    ...
4



During the months of September and October
 2008, Pune and other towns in Maharashtra
noticed a surge in demand for C...
4



  During the months of September and October
   2008, Pune and other towns in Maharashtra
  noticed a surge in demand...
5



What is a 100 mile diet?
5



          What is a 100 mile diet?

 A. Everything in the diet is to be grown and
obtained within a 100 mile radius t...
Reason Amazingly - 4
1


                           Hamdard

Visual : The Founder of Hamdard ( Hakeem Hafeez)
Audio : Song picturized on Juhi C...
2


                                Unilever

Video : Clip from Goal
Visual : Kimberly Clark Logo - Partners with HUL
Visu...
3


                              Spice Jet

Visual : Saffron Ginger Chilli Cardamom - Name of the various aircraft
Visual...
4


                            Tata Steel

Visual : Deming Medal for Quality
Visual : Economic Times Award
Visual : JUSCO...
Amazing Deduction - 5
1



a) Galaxy; Travel First Class
1



    a) Galaxy; Travel First Class

b) Founding partners of UEFA League
1



    a) Galaxy; Travel First Class

b) Founding partners of UEFA League

   c) First came in the color Black
1


               FORD

    a) Galaxy; Travel First Class

b) Founding partners of UEFA League

   c) First came in the c...
2



a ) Company's fundamental belief :
   quot;Children are our role models.quot;
2



     a ) Company's fundamental belief :
        quot;Children are our role models.quot;

b) In 1999, they acquired th...
2


                    LEGO

     a ) Company's fundamental belief :
        quot;Children are our role models.quot;

b) ...
3



a) quot;No Imperfectionsquot; :
  Famous Campaign by Brand
3



                a) quot;No Imperfectionsquot; :
                   Famous Campaign by Brand


      b) Vodka Martini....
3



                a) quot;No Imperfectionsquot; :
                   Famous Campaign by Brand


      b) Vodka Martini....
3


                         SMIRNOFF

                a) quot;No Imperfectionsquot; :
                   Famous Campaign ...
Tie Breaker
1



This is a method of using natural ingredients such
   as tea leaves, coffee, wine etc and is called
            Tasse...
1



This is a method of using natural ingredients such
   as tea leaves, coffee, wine etc and is called
            Tasse...
2



In the 30's, 40's and 50's this item was considered
   inappropriate for women by the clergy to use in
    their dres...
2



In the 30's, 40's and 50's this item was considered
   inappropriate for women by the clergy to use in
    their dres...
3



Sujata Rangarajan (Pseudonym) died in 2008, and
     was a prolific Tamil writer. What famous
        contribution di...
3



Sujata Rangarajan (Pseudonym) died in 2008, and
     was a prolific Tamil writer. What famous
        contribution di...
Tc Mumbai Finals
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Tc Mumbai Finals

  1. 1. Tata Crucible Campus 2009 Mumbai Edition March 22, 2009 Finals Pickbrain & Team Tata Crucible Content by Presentation by Team March Ahead
  2. 2. Wild Card Round
  3. 3. There was only one wild card round since the cut- offs were very low, and the difference between top 10 and top 16 non-infinitesimal The Wild Card Round took place between IIT Bombay, NMIMS, VESIT, NMIMS, St. Francis Institute & K J Somaiya Institute of Management Studies IIT B and KJSIMS made it to the Finals
  4. 4. 1 What was started in 1895 by the four Fabian Society members George Bernard Shaw,Graham Wallas, Beatrice Webb & Sidney Webb?
  5. 5. 1 What was started in 1895 by the four Fabian Society members George Bernard Shaw,Graham Wallas, Beatrice Webb & Sidney Webb? A. London School of Economics
  6. 6. 2 A form of fund open to a limited range of investors that pays a performance fee to them.
  7. 7. 2 A form of fund open to a limited range of investors that pays a performance fee to them. A. Hedge Fund
  8. 8. 3 Name given to a person or group of people expert at making espressos.
  9. 9. 3 Name given to a person or group of people expert at making espressos. A. Barista
  10. 10. 4 1905, Rochester, New York. Haloid Corporation
  11. 11. 4 1905, Rochester, New York. Haloid Corporation A. Xerox
  12. 12. 5 This Spirit was created by Charles Sykes in 1911. Which Spirit am I talking about?
  13. 13. 5 This Spirit was created by Charles Sykes in 1911. Which Spirit am I talking about? A. The Spirit of Ecstacy figurine atop the prow of Rolls-Royce cars.
  14. 14. 6 This German entity started as sword manufacturers in the town of Nuremberg Now it is better known for it's supremacy in another trade.
  15. 15. 6 This German entity started as sword manufacturers in the town of Nuremberg Now it is better known for it's supremacy in another trade. A. Faber Castell
  16. 16. 7 Padamshri Sardar Mohan Singh gave India what in 1977?
  17. 17. 7 Padamshri Sardar Mohan Singh gave India what in 1977? A. Campa Cola
  18. 18. 8 This writer came up with an inquiry into the nature and cause. . . (left unfinished)
  19. 19. 8 This writer came up with an inquiry into the nature and cause. . . (left unfinished) A. Adam Smith : The Wealth of Nations
  20. 20. The Finalists were :  NMIMS  IMT Mumbai  KJSIMS  Thadomal Shahani College of Engineering  NIFT  IITB.
  21. 21. Dry Round - 1
  22. 22. 1 Neal Stephenson's novel Snow Crash defines a world by the name of Meta Verse. What is this now better known as ?
  23. 23. 1 Neal Stephenson's novel Snow Crash defines a world by the name of Meta Verse. What is this now better known as ? A. Second Life
  24. 24. 2 A gentleman by the name of Henry was bored with writing letters. So he went and bought a Lithographic printer and created what in 1846?
  25. 25. 2 A gentleman by the name of Henry was bored with writing letters. So he went and bought a Lithographic printer and created what in 1846? A. Hallmark Greeting Cards
  26. 26. 3 Coined in 1972 by Wang Chuk, it is based on the idea that the true development of a society only happens when material and spiritual development happen concurrently.
  27. 27. 3 Coined in 1972 by Wang Chuk, it is based on the idea that the true development of a society only happens when material and spiritual development happen concurrently. A. Gross National Happiness Coined by The King of Bhutan
  28. 28. 4 This term commonly used in business was coined in the 18th century by a Swiss named Antoine Henry. It is derived from the French term for the Quartermaster General of the Army : Marital Des Loges, and concerns Material Management etc.
  29. 29. 4 This term commonly used in business was coined in the 18th century by a Swiss named Antoine Henry. It is derived from the French term for the Quartermaster General of the Army : Marital Des Loges, and concerns Material Management etc. A. Logistics
  30. 30. 5 In 1895, Henry Ford was working on gasoline engines, when he walked into a Columbus Buggy store in Detroit. There Mr. Harvey sold him Carriage buggy tyres. What company did Mr. Harvey found?
  31. 31. 5 In 1895, Henry Ford was working on gasoline engines, when he walked into a Columbus Buggy store in Detroit. There Mr. Harvey sold him Carriage buggy tyres. What company did Mr. Harvey found? A. Firestone Tyres
  32. 32. 6 X began a journey to create the brand Y in 2001. Inspired by western foods, this brand founded by an MBA couple is applying the same concept to Indian foods, and recruiting from MBA campuses around the country. Their credo is Hygienic food at an affordable price. Name X or Y.
  33. 33. 6 X began a journey to create the brand Y in 2001. Inspired by western foods, this brand founded by an MBA couple is applying the same concept to Indian foods, and recruiting from MBA campuses around the country. Their credo is Hygienic food at an affordable price. Name X or Y. A. Mr. & Mrs. Gupta : Jumbo King Vada Pav
  34. 34. Visual Round - 2
  35. 35. 1 Sanjay Sharma, Person of Indian Origin, working from MIT, revolutionized something. What?
  36. 36. 1 Sanjay Sharma, Person of Indian Origin, working from MIT, revolutionized something. What? A. He made Radio Frequency Identification Devices (RFID) much more affordable and cheaper, almost about 0.05 dollars a piece
  37. 37. 2 The book : Reality in Advertising, by Rosser Reeves gave us a phrase. Which Phrase?
  38. 38. 2 The book : Reality in Advertising, by Rosser Reeves gave us a phrase. Which Phrase? A. USP Unique Selling Proposition
  39. 39. 3 The 21 Steps by Charles Cumming portrays what new and unique technological concept?
  40. 40. 3 The 21 Steps by Charles Cumming portrays what new and unique technological concept? A. Social Mapping (eg. using Google Latitude and Google Maps)
  41. 41. 4 Identify the man with Bill Gates.
  42. 42. 4 Identify the man with Bill Gates. A. Michael Bloomberg
  43. 43. 5 Identify The Logo
  44. 44. 5 Identify The Logo A. Leopold Cafe
  45. 45. 6 Identify The Scheme / Pattern
  46. 46. 6 Identify The Scheme / Pattern A. The Coding Scheme used by The Mumbai Dabbawallahs
  47. 47. TATA Round - 3
  48. 48. 1 An initiative backed by the Tatas to expose the youngsters to the true face of India. Name.
  49. 49. 1 An initiative backed by the Tatas to expose the youngsters to the true face of India. Name. A.Tata Jagriti Yatra
  50. 50. 2 Former MD of Tata Chemicals was recently appointed as a Special Advisor. Who and Why?
  51. 51. 2 Former MD of Tata Chemicals was recently appointed as a Special Advisor. Who and Why? A. Homi Khushroo in the Satyam fiasco
  52. 52. 3 A Tata Steel Personality who was the 3rd Indian ever to win the Bessemer Medal after JRD Tata and LN Mittal. Choose from amongst Muthuraman, Dr. T. Mukherjee & J J Irani.
  53. 53. 3 A Tata Steel Personality who was the 3rd Indian ever to win the Bessemer Medal after JRD Tata and LN Mittal. Choose from amongst Muthuraman, Dr. T. Mukherjee & J J Irani. A. Dr. T. Mukherjee
  54. 54. 4 Airline Financial Support Service & Phoenix Global Solutions are now a part of which Tata Company following a recent spate of acquisitions ?
  55. 55. 4 Airline Financial Support Service & Phoenix Global Solutions are now a part of which Tata Company following a recent spate of acquisitions ? A. Tata Consultancy Services
  56. 56. Audience Round
  57. 57. 1 This is a term coined by the journalist Harold Nielsen in the world of automobiles after he saw bicycles and wondered how they can be used without effort.
  58. 58. 1 This is a term coined by the journalist Harold Nielsen in the world of automobiles after he saw bicycles and wondered how they can be used without effort. A. Moped
  59. 59. 2 Afghanistan, in a major international rebranding exercise is planning to launch a new sherbet drink named Goola. Why Goola?
  60. 60. 2 Afghanistan, in a major international rebranding exercise is planning to launch a new sherbet drink named Goola. Why Goola? A. It is to be named after Gul, the famous Afghan refugee girl who picture made it to the National Geographic Cover
  61. 61. 3 China recently launched a stamp to commemorate 2007 as the 'Year of the Pig'. How was this stamp special?
  62. 62. 3 China recently launched a stamp to commemorate 2007 as the 'Year of the Pig'. How was this stamp special? A. It was the world's first Pork Flavored Stamp
  63. 63. 4 During the months of September and October 2008, Pune and other towns in Maharashtra noticed a surge in demand for Conveyor belts. Why?
  64. 64. 4 During the months of September and October 2008, Pune and other towns in Maharashtra noticed a surge in demand for Conveyor belts. Why? A. It was during Ganeshotsav, for immersion of the idols of Lord Ganesha
  65. 65. 5 What is a 100 mile diet?
  66. 66. 5 What is a 100 mile diet? A. Everything in the diet is to be grown and obtained within a 100 mile radius to help save transportation and reduce pollution
  67. 67. Reason Amazingly - 4
  68. 68. 1 Hamdard Visual : The Founder of Hamdard ( Hakeem Hafeez) Audio : Song picturized on Juhi Chawla (She endorsed Roohafza) Visual : Advertisement for Safi blood purifier Visual : The Haweli where Hamdard started
  69. 69. 2 Unilever Video : Clip from Goal Visual : Kimberly Clark Logo - Partners with HUL Visual : Project Bharat Nirman Visual : Jagjit Singh - Sang the jingle for Lifebuoy Visual : The Founder of Lever
  70. 70. 3 Spice Jet Visual : Saffron Ginger Chilli Cardamom - Name of the various aircraft Visual : Tata Logo - Tatas have a stake in Spicejet Audio : Track by Spice Girls Female SpiceJet Stewardesses are often called Spice Girls
  71. 71. 4 Tata Steel Visual : Deming Medal for Quality Visual : Economic Times Award Visual : JUSCO Logo Audio : Tata Steel Anthem composed by Shankar-Ehsaan-Loy for the Tata Steel Centennial Celebrations
  72. 72. Amazing Deduction - 5
  73. 73. 1 a) Galaxy; Travel First Class
  74. 74. 1 a) Galaxy; Travel First Class b) Founding partners of UEFA League
  75. 75. 1 a) Galaxy; Travel First Class b) Founding partners of UEFA League c) First came in the color Black
  76. 76. 1 FORD a) Galaxy; Travel First Class b) Founding partners of UEFA League c) First came in the color Black
  77. 77. 2 a ) Company's fundamental belief : quot;Children are our role models.quot;
  78. 78. 2 a ) Company's fundamental belief : quot;Children are our role models.quot; b) In 1999, they acquired the UK License for all Star Wars construction sets.
  79. 79. 2 LEGO a ) Company's fundamental belief : quot;Children are our role models.quot; b) In 1999, they acquired the UK License for all Star Wars construction sets.
  80. 80. 3 a) quot;No Imperfectionsquot; : Famous Campaign by Brand
  81. 81. 3 a) quot;No Imperfectionsquot; : Famous Campaign by Brand b) Vodka Martini. Shaken, not stirred. When Bond orders the previous mentioned drink, he's asking for this.
  82. 82. 3 a) quot;No Imperfectionsquot; : Famous Campaign by Brand b) Vodka Martini. Shaken, not stirred. When Bond orders the previous mentioned drink, he's asking for this. c) Rudolph Kunett brought it to America
  83. 83. 3 SMIRNOFF a) quot;No Imperfectionsquot; : Famous Campaign by Brand b) Vodka Martini. Shaken, not stirred. When Bond orders the previous mentioned drink, he's asking for this. c) Rudolph Kunett brought it to America
  84. 84. Tie Breaker
  85. 85. 1 This is a method of using natural ingredients such as tea leaves, coffee, wine etc and is called Tasseography. What is it?
  86. 86. 1 This is a method of using natural ingredients such as tea leaves, coffee, wine etc and is called Tasseography. What is it? A. Divining the Future based on the drinking patterns.
  87. 87. 2 In the 30's, 40's and 50's this item was considered inappropriate for women by the clergy to use in their dresses as it would increase the ease of removal of clothes, causing an increase of violent acts and crimes against women. Name the Item.
  88. 88. 2 In the 30's, 40's and 50's this item was considered inappropriate for women by the clergy to use in their dresses as it would increase the ease of removal of clothes, causing an increase of violent acts and crimes against women. Name the Item. A. The Zipper
  89. 89. 3 Sujata Rangarajan (Pseudonym) died in 2008, and was a prolific Tamil writer. What famous contribution did he make to India?
  90. 90. 3 Sujata Rangarajan (Pseudonym) died in 2008, and was a prolific Tamil writer. What famous contribution did he make to India? A. Electronic Voting Machines

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