Using New Technologies to Reach New Tennis Players Daniel Abrahao Andrew Feldman USTA North Carolina Community Development Workshop October 2008

Objectives Become familiar with some new technologies used for communication Learn how to apply those media to reaching out to new tennis players Understand how to create a Facebook page for your organization

Become familiar with some new technologies used for communication

Learn how to apply those media to reaching out to new tennis players

Understand how to create a Facebook page for your organization

If you always do what you’ve always done, you’ll always be what you’ve always been.

What’s out there? Facebook (and others) Instant-messaging Text-messaging Blogs YouTube

Facebook (and others)

Instant-messaging

Text-messaging

Blogs

YouTube

Where’s email?

Facebook Web-based social networking site 100 million users worldwide (36 million in US) since 2004 Includes email, photos, videos, updates, friend-finder, IM feature Do you (should you) have a presence on Facebook?

Web-based social networking site

100 million users worldwide (36 million in US) since 2004

Includes email, photos, videos, updates, friend-finder, IM feature

Do you (should you) have a presence on Facebook?

Instant Messaging v. Text Messaging Used on mobile phone with phone number Typically online (but can also be on mobile) Same Typically do not keep record of IM (but can) Arrives on phone as message to be read Pops up on monitor or within program (g-chat) Works across phone networks Must be on same online network (AOL, MSN) Same Often uses own language or abbrev. (LOL, ttyl, btw)

Blogs (and micro-blogs) Web sites from which to share information and “tell your story” Popularity of Dmitry Tursunov’s blog on ATPtennis.com: 60,000 hits Twitter micro-blog (short feeds—140 characters—instantly shared) Is it relevant for your needs?

Web sites from which to share information and “tell your story”

Popularity of Dmitry Tursunov’s blog on ATPtennis.com: 60,000 hits

Twitter micro-blog (short feeds—140 characters—instantly shared)

Is it relevant for your needs?

YouTube Web site where users can post videos “ Viral” quality of popular videos Political campaigns say more effective than Facebook How can you use for your tennis program?

Web site where users can post videos

“ Viral” quality of popular videos

Political campaigns say more effective than Facebook

How can you use for your tennis program?

Going Forward Choose two of the social media discussed today Make a concrete plan to utilize (what and by when) Share with 1-2 people at your table Share with us

Choose two of the social media discussed today

Make a concrete plan to utilize (what and by when)

Share with 1-2 people at your table

Share with us

Questions, comments, judgments?

Contact us (Facebook us!) Andrew Feldman USTA National [email_address] 914.696.7106 Daniel Abrahao USTA North Carolina [email_address] 336.852.8577