Using New Technology to Communicate

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This PowerPoint presentation was given to the USTA North Carolina Community Development Workshop, focusing on using new social media like Facebook, YouTube, etc. to reach out to more tennis players and volunteers.

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Using New Technology to Communicate

  1. 1. Using New Technologies to Reach New Tennis Players Daniel Abrahao Andrew Feldman USTA North Carolina Community Development Workshop October 2008
  2. 2. Objectives <ul><li>Become familiar with some new technologies used for communication </li></ul><ul><li>Learn how to apply those media to reaching out to new tennis players </li></ul><ul><li>Understand how to create a Facebook page for your organization </li></ul>
  3. 3. If you always do what you’ve always done, you’ll always be what you’ve always been.
  4. 4. What’s out there? <ul><li>Facebook (and others) </li></ul><ul><li>Instant-messaging </li></ul><ul><li>Text-messaging </li></ul><ul><li>Blogs </li></ul><ul><li>YouTube </li></ul>
  5. 5. Where’s email?
  6. 6. Facebook <ul><li>Web-based social networking site </li></ul><ul><li>100 million users worldwide (36 million in US) since 2004 </li></ul><ul><li>Includes email, photos, videos, updates, friend-finder, IM feature </li></ul><ul><li>Do you (should you) have a presence on Facebook? </li></ul>
  7. 7. Instant Messaging v. Text Messaging Used on mobile phone with phone number Typically online (but can also be on mobile) Same Typically do not keep record of IM (but can) Arrives on phone as message to be read Pops up on monitor or within program (g-chat) Works across phone networks Must be on same online network (AOL, MSN) Same Often uses own language or abbrev. (LOL, ttyl, btw)
  8. 8. Blogs (and micro-blogs) <ul><li>Web sites from which to share information and “tell your story” </li></ul><ul><li>Popularity of Dmitry Tursunov’s blog on ATPtennis.com: 60,000 hits </li></ul><ul><li>Twitter micro-blog (short feeds—140 characters—instantly shared) </li></ul><ul><li>Is it relevant for your needs? </li></ul>
  9. 9. YouTube <ul><li>Web site where users can post videos </li></ul><ul><li>“ Viral” quality of popular videos </li></ul><ul><li>Political campaigns say more effective than Facebook </li></ul><ul><li>How can you use for your tennis program? </li></ul>
  10. 10. Going Forward <ul><li>Choose two of the social media discussed today </li></ul><ul><li>Make a concrete plan to utilize (what and by when) </li></ul><ul><li>Share with 1-2 people at your table </li></ul><ul><li>Share with us </li></ul>
  11. 11. Questions, comments, judgments?
  12. 12. Contact us (Facebook us!) Andrew Feldman USTA National [email_address] 914.696.7106 Daniel Abrahao USTA North Carolina [email_address] 336.852.8577

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