Glam Rush


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Glam Rush

  1. 1. GLAM RUSH BY MICO DEZNO 1 Michael Kessler March 25, 2009
  2. 2. The product I invented is called Glam Rush. This product is a bracelet that has unique features. One of the features it has a watch face. The bracelet is also has a built in lip-gloss container. With this product, you don’t have to worry about losing your lip gloss, making a mess in your bag, and don’t have to worry about the lip gloss drying out. With this item, once you are in the store, you get 3 lip-gloss containers for free of any colors of your choice. The watch face is solar powered, so no battery necessary, not water resistant and shows analog numbers from 1 to 12. The product can be located in department stores in both suburban and rural areas. The product is about 3-1/4 x 3” and the circumference is 7” around. The wholesale price: $4.19 The Suggested Retail Price: $35.11 2
  3. 3. TARGET CUSTOMER The product can be bought by the age groups of Generation Y and X. Due to the fact that not many contemporary women wears lip glosses. Some likes the lip gloss because it is the newest trend in the Cosmetic Industry than the normal lipsticks. The main gender is female. This product is affordable to any consumer. From my survey, this product can fit into the target market I am aiming for. The stores you might probably see this product is in Dillard’s, Nordstrom’s, Macy’s, JC Penny’s. 3
  4. 4. THE PRODUCT 4
  6. 6. TRENDS (1 OF 2) 6
  7. 7. TRENDS (2 OF 2): LIP GLOSS/BALM 7
  8. 8. SPECIFICATION SHEET STYLE NAME: GLAM RUSH STYLE #: 091B2341 Size: Circumference: 7” Length: 3-1/4” Width: 1-1/2” Yardage: 7” Fabric: 100% cotton (multi color) Lip Balm Container: Size of a quarter and .50 indepth Watch Face: Size of a quarter 8
  9. 9. COST SHEET STYLE #: GR-091B2341 o Manufacturer: Teamtai Enterprise CO. o Materials: Resin • Yardage: 7” around • Price Per Yardage: $0.46 • Total: $3.22 oPiece 1: Lip Balm Container • Cost: $0.50 o Piece 2: Watch Face • Cost: $0.50 o Materials: 100% Cotton Tattoo inspired • Yardage: .50 • Cost: $4.37 • Total: $2.18 o Pattern Cost: $0.50 o Construction: $0.50 o Shipping Cost: $0.98 o Total COGS: $8.38 o Suggested Whole Price: $4.19 o Suggested Retail Price: $35.11 9
  10. 10. PRODUCTION AND QUALITY CONTROL For my product, Teamtai Enterprise CO. will be producing my product. It is an oversea company. This company has many different styles in bracelets including colors. They allow customers to bring their own designs so they can customize if for the customer. Their minimum orders are 500 to 900 pieces. The FOB they ship to shanghai. The lead time take up to 15 to 25 days. As for QC, there are three inspections performed for every order: Pre-production inspections, Inspections during production and final inspections. The QC staff runs up to 70 to 79 How the system for QC works: Vendors/Suppliers accreditation system Internationally recognized sampling scheme Staff training system QC system External/stationed QC Inbound QC Production QC, on-line QC Pre-shipment QC to internal/external feedback mechanics 10
  11. 11. MARKETING PLAN, POTENTIAL LINE EXTENSIONS, AND FUNDING OPTIONS For my marketing plan, I would like to create a press kit. Want to show my customers, suppliers and vendors what is my company is about and what I accomplish. Also, would like to show my resent projects and upcoming events. For the future for a potential line extensions, I would like to design a bag that has the similar concept to my Glam Rush product. For funding options I would like to have a business loans to help create this product.