Mozilla Magazine (2009)_2

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some more ideas on this magazine. Just brainstorming...

some more ideas on this magazine. Just brainstorming...

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Transcript

  • 1.  
  • 2. When we became fans Firefox 1 was trying to cross “The chasm”
  • 3. When we became fans Grass root marketing and word of mouth did a lot…
  • 4. When we became fans We liked the to read a lot: Mozilla.org Asa’s blog
  • 5. Now Firefox is mainstream We would like to follow the interesting stuff but… ? Where is it To technical It is to much I like to take my time and read (not click in websites)
  • 6. So why not a magazine For a target base (13.5 %) * *) http://www.readwriteweb.com/archives/rethinking_crossing_the_chasm.php
  • 7. But what about them Do they know where to find interesting stuff? ?
  • 8. They like technical stuff… Only a small target base (2.5 %) * *) http://www.readwriteweb.com/archives/rethinking_crossing_the_chasm.php
  • 9. They like technical stuff… So create a space related to the magazine for further reading. In depth technical reviews, with supplementary material on the web.
  • 10. Why them also Other cool stuff will come, not only in the Mozilla landscape, so keep them interested! Then the early adopters will grass root it!
  • 11. Why them also So you dynamically focus on the mainstream of today and tomorrow…
  • 12. Will they read it? They do not want to read a lot, but they may want to learn some things… ? Is it a target????
  • 13. Yes and no, but some is good. Large target base (34 %) * *) http://www.readwriteweb.com/archives/rethinking_crossing_the_chasm.php
  • 14. And them? The remaining 50%, they do not drive the new stuff forward. They may get curious occasionally
  • 15. Some curiosity What are they reading Is that something for me? I email, what is this blue bird doing for emails?
  • 16. A magazine is not a portal or news-website versus
  • 17. But web based journals do exsist
  • 18. Lets talk content
    • Mozilla dictated
    • Some Mozilla dictated, some community input
    • Little Mozilla input, Community dictated
    • Community dictated
    • Editorial, intern
    • Editorial, intern/extern, SFX, peer reviewed articles?
    • Alsmost a wiki, a collection
    • Could be anything…
  • 19. My opinion…
    • As a scientist I like journals based on “ interactive open-access journal for the communication peer-reviewed research”
    • Why can not some of the content come from outside if relevant to the Mozilla landscape
    • Mozilla landscape?
  • 20. Mozilla landscape Make it clear, say it here
  • 21. Please read this: before you use of redistribute this public presentation: http://www.mozilla.org/foundation/licensing.html Mock ups of the Mozilla Magazine are created by Jamey Boje ( www.graphicsguru.com ) Webpages of Linuxmagazine and Biochemistry The crossing the chasm graph was used from wikipedia: http://en.wikipedia.org/wiki/File:Technology-Adoption-Lifecycle.png Marco Casteleijn © 2009