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When we became fans Firefox 1 was trying to cross “The chasm”
When we became fans Grass root marketing and word of mouth did a lot…
When we became fans We liked the to read a lot: Mozilla.org Asa’s blog
Now Firefox is mainstream We would like to follow the interesting stuff but… ? Where is it To technical It is to much I li...
So why not a magazine For a target base (13.5 %) * *) http://www.readwriteweb.com/archives/rethinking_crossing_the_chasm.php
But what about them Do they know where to find interesting stuff? ?
They like technical stuff… Only a small target base (2.5 %) * *) http://www.readwriteweb.com/archives/rethinking_crossing_...
They like technical stuff… So create a space related to the magazine for further reading. In depth technical reviews, with...
Why them also Other cool stuff will come, not only in the Mozilla landscape, so keep them interested! Then the early adopt...
Why them also So you dynamically focus on the mainstream of today and tomorrow…
Will they read it? They do not want to read a lot, but they may want to learn some things… ? Is it a target????
Yes and no, but some is good. Large target base (34 %) * *) http://www.readwriteweb.com/archives/rethinking_crossing_the_c...
And them? The remaining 50%, they do not drive the new stuff forward. They may get curious occasionally
Some curiosity What are they reading Is that something for me? I email, what is this blue bird doing for emails?
A magazine is not a portal or  news-website versus
But web based journals do exsist
Lets talk content <ul><li>Mozilla dictated </li></ul><ul><li>Some Mozilla dictated, some community input </li></ul><ul><li...
My opinion… <ul><li>As a scientist I like journals based on “ interactive open-access journal for the communication peer-r...
Mozilla landscape Make it clear, say it here
Please read this: before you use of redistribute this public presentation: http://www.mozilla.org/foundation/licensing.htm...
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Mozilla Magazine (2009)_2

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some more ideas on this magazine. Just brainstorming...

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Transcript of "Mozilla Magazine (2009)_2"

  1. 2. When we became fans Firefox 1 was trying to cross “The chasm”
  2. 3. When we became fans Grass root marketing and word of mouth did a lot…
  3. 4. When we became fans We liked the to read a lot: Mozilla.org Asa’s blog
  4. 5. Now Firefox is mainstream We would like to follow the interesting stuff but… ? Where is it To technical It is to much I like to take my time and read (not click in websites)
  5. 6. So why not a magazine For a target base (13.5 %) * *) http://www.readwriteweb.com/archives/rethinking_crossing_the_chasm.php
  6. 7. But what about them Do they know where to find interesting stuff? ?
  7. 8. They like technical stuff… Only a small target base (2.5 %) * *) http://www.readwriteweb.com/archives/rethinking_crossing_the_chasm.php
  8. 9. They like technical stuff… So create a space related to the magazine for further reading. In depth technical reviews, with supplementary material on the web.
  9. 10. Why them also Other cool stuff will come, not only in the Mozilla landscape, so keep them interested! Then the early adopters will grass root it!
  10. 11. Why them also So you dynamically focus on the mainstream of today and tomorrow…
  11. 12. Will they read it? They do not want to read a lot, but they may want to learn some things… ? Is it a target????
  12. 13. Yes and no, but some is good. Large target base (34 %) * *) http://www.readwriteweb.com/archives/rethinking_crossing_the_chasm.php
  13. 14. And them? The remaining 50%, they do not drive the new stuff forward. They may get curious occasionally
  14. 15. Some curiosity What are they reading Is that something for me? I email, what is this blue bird doing for emails?
  15. 16. A magazine is not a portal or news-website versus
  16. 17. But web based journals do exsist
  17. 18. Lets talk content <ul><li>Mozilla dictated </li></ul><ul><li>Some Mozilla dictated, some community input </li></ul><ul><li>Little Mozilla input, Community dictated </li></ul><ul><li>Community dictated </li></ul><ul><li>Editorial, intern </li></ul><ul><li>Editorial, intern/extern, SFX, peer reviewed articles? </li></ul><ul><li>Alsmost a wiki, a collection </li></ul><ul><li>Could be anything… </li></ul>
  18. 19. My opinion… <ul><li>As a scientist I like journals based on “ interactive open-access journal for the communication peer-reviewed research” </li></ul><ul><li>Why can not some of the content come from outside if relevant to the Mozilla landscape </li></ul><ul><li>Mozilla landscape? </li></ul>
  19. 20. Mozilla landscape Make it clear, say it here
  20. 21. Please read this: before you use of redistribute this public presentation: http://www.mozilla.org/foundation/licensing.html Mock ups of the Mozilla Magazine are created by Jamey Boje ( www.graphicsguru.com ) Webpages of Linuxmagazine and Biochemistry The crossing the chasm graph was used from wikipedia: http://en.wikipedia.org/wiki/File:Technology-Adoption-Lifecycle.png Marco Casteleijn © 2009
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