The document discusses social media and lessons that can be learned from how businesses have engaged with social media. It provides several case studies of both positive and negative experiences that businesses have had and key lessons that can be extracted, including listening to customers, responding authentically, allowing people to interact with your brand, and addressing myths directly. The document also discusses how schools can apply similar lessons by using social media to engage with parents and monitor discussions while also being open to feedback.

7. ABS stats

10. The immigrants have learned to speak English

14. Stand by there’s another one!

16. It’s not all about facebook Although – 29% of all time on the internet is on ……

18. It’s now about pushing out content

19. And sharing

25. Creators Critics Collectors Joiners Spectators Inactives

26. http://www.forrester.com/Groundswell/profile_tool.html

28. Imagine a world without the internet

29. 2. Social media blockers Why schools are spooked by social media

30. The benefits are unknown

33. The 2 finga ninja

34. The leader doesn’t play in the space

35. Business was spooked too deconstruct control Corporate Social

36. Bad facebook press

37. 2 finga ninja parents

38. What does the law say?

41. In breach of Facebook’s terms

42. 3. What we can learn from the business world about social media

53. (1) ALLOW PEOPLE TO PLAY AROUND YOUR BRAND

54. Corporate intervention – just a little (2) ADD SOME BRAND VALUE

55. It’s not always pretty

57. (4) WHEN MYTHS EMERGE, USE DIPLOMACY

59. Telstra BigPond took this approach after receiving a beating from the blogosphere when it launched its Twitter site last month. The telco, which was the first to launch a customer service site on Twitter in Australia, was criticised for its “robotic” and “anonymous” interactions and for redirecting consumers with problems to an online request form. However, Telstra took the negative feedback on board and changed tack, becoming more “human” and even asking consumers what they want Telstra to Twitter about. Nov 2008 – B&T

60. Telstra suffered a PR upset last month when one of its employees, emerging technology specialist Leslie Nassar, outed himself as the author of a popular Twitter feed called "Fake Stephen Conroy". His posts anonymously lampooned the federal Communications Minister, who supervises Telstra's sector March 2009

63. http://exchange.telstra.com.au/training/flip.html

67. Talk about being part of the conversation

68. 4. Schools and social media

69. Offensive strategy

75. Write once, publish to many Blogs

76. Tick the box

78. Access to Parents www.fhc.wordpress.com Blog

79. Communications & Publishing flow Blog subscribers

80. Drive back to the website for the full story

85. Know what people saying about you?

86. Social media monitoring tools www.socialmention.com

94. From nut to a movement Go on, be bold