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Consumer Behaviour

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From the book of Principle Marketing by Philip Kotler, 9th ed

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1 of 16
Analyzing Consumer Behaviour Pertemuan ke 4 Dosen : Shinta Rahmani, SE., M.Si
ANALYZING CONSUMER BEHAVIOR ,[object Object],[object Object],[object Object],[object Object]
FACTORS INFLUENCING CONSUMER BEHAVIOR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACTORS INFLUENCING CONSUMER BEHAVIOR(2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACTORS INFLUENCING CONSUMER BEHAVIOR (3) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hierarki Kebutuhan Maslow Kebutuhan Fisiologis Kebutuhan Keamanan Kebutuhan Sosial Kebutuhan Penghargaan Kebutuhan Aktualisasi diri
Buying Role ,[object Object],[object Object],[object Object],[object Object],[object Object]
TYPES OF BUYING BEHAVIOR DEGREE OF INVOLVEMENT LOW HIGH DEGREE OF DIFFERENCES IN BRANDS HIGH LOW COMPLEX BUYING BEHAVIOR DISSONANCE- REDUCING BUYING BEHAVIOR VARIETY- SEEKING BUYING BEHAVIOR HABITUAL BUYING BEHAVIOR
THE BUYING DECISION PROCESS ,[object Object],[object Object],[object Object],[object Object],[object Object]
PROBLEM/NEED RECOGNITION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INFORMATION SEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INFORMATION SEARCH (CONTD) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INFORMATION SEARCH (CONTD) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EVALUATION OF ALTERNATIVES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PURCHASE DECISION ,[object Object],[object Object],[object Object]
POST PURCHASE BEHAVIOR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Consumer Behaviour

  • 1. Analyzing Consumer Behaviour Pertemuan ke 4 Dosen : Shinta Rahmani, SE., M.Si
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Hierarki Kebutuhan Maslow Kebutuhan Fisiologis Kebutuhan Keamanan Kebutuhan Sosial Kebutuhan Penghargaan Kebutuhan Aktualisasi diri
  • 7.
  • 8. TYPES OF BUYING BEHAVIOR DEGREE OF INVOLVEMENT LOW HIGH DEGREE OF DIFFERENCES IN BRANDS HIGH LOW COMPLEX BUYING BEHAVIOR DISSONANCE- REDUCING BUYING BEHAVIOR VARIETY- SEEKING BUYING BEHAVIOR HABITUAL BUYING BEHAVIOR
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.