Target Market Questionnaire
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Target Market Questionnaire

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Target Market Questionnaire Document Transcript

  • 1. Target Market questionnaire I am making a music magazine based on the genre, rock and indie. You are someone who I consider to have an interest in this type of genre. It would be very helpful for my research if your complete this questionnaire. 1. Gender: Male Female 2. Age: 10 – 15 16 – 20 21 – 25 26 3. Branching from the rock and indie genre, what type of genre do you sway to? You can pick more than one Punk Pop Alternative Emo Indie Electronic Hardcore Other None 4. What attracts you to a magazine?
  • 2. Looks (colour scheme, font used, layout etc.) Cost The band featured on it All of above Other 5. What existing music magazines do you read? Kerrang! (weekly) NME (weekly) Mojo (monthly) Rock Sound (monthly) Other None 6. How frequently do you want each issue to be published? Weekly Fortnightly Monthly Other 7. How much would you pay for a music magazine?
  • 3. 99p or less £1 - £1.99 £2 - £2.99 £3 - £3.99 £4.00 8. What type of articles would you like to read when purchasing a music magazine? Interviews Gig reviews Upcoming gigs Big news about bands (i.e. split ups, new albums etc) New signed bands to listen to Other – please state below 9. What would you like the font of the masthead (magazine title) to be? 28 Days later Black casper Laundromat 1967 sidewalk Neoretrodraw
  • 4. 10. What would you like the font of the cover lines to be? Caviar dreams Champagne & Limousines Daniel Romance Fatal Serif Times New Yorker Impact label 11. What colour scheme would you like for a music magazine? Masthead – RED Cover lines – YELLOW Text – WHITE Masthead – ELECTRIC BLUE Cover lines – HOT PINK Text - BLACK Masthead – WHITE Cover lines – RED Text – BLACK Masthead – RED Cover lines – BLUE Text – GREEN Masthead – BLACK Cover lines – RED Text – YELLOW