8. The old business modelworkedwell(Owningthecontentmodel) Readers Content Commercials News organisationsproducedcontent and attractedreadersthat media ownerscouldsell to advertisers (and hope thatreadersbecomesconsumersoftheirproducts and services) @ gstene
11. Journalists: Becauseno-oneseemed to want to read ”real news” anymore Advertisers: Becausenobodyseemed to be able to sellthem ”a crowd” anymore Readers: Becausenewsseemedto have become ”stupid…” @ gstene
12. The old modeldoesn’twork in thenewchannel Readers Content Commercials News organisations have hadtheirownershiptowardthecontent And have beenunsucessfullylookingintohow to make a profitoncontent @ gstene
13. Is there an alternative model? @ gstene Illustration from IRCopoly,DustinKnie
14. The internetmodel ? Partisipants (users) Content Commercials News organisationsmay have theirownershiptowardthepartisipants And lookintohow to make partisipants benefit from content and commercials ? @ gstene
15. Everyonemaygethappyagain? Journalists: Because Partisipants writeaboutwhat’simportant and journalists getnewstories Advertisers: Partisipants tell themwhattheywant and need to buy Partisipants:becausetheycancontribute and getbetternews and betterads. @ gstene @ gstene