1. 4S Marketing
Enhancing
emotional
urgency
through
conceptual
marketing
Our secret recipe.

2. #2 research
#1 marketing

3. we support the
sales experience
through emotional
marketing

6. f+f=

7. reflexivity
r+f+f=

8. reflexivity
a reflection of your
aspirational personality
in a brand;

9. demographic
DINKS 20%
1 person homes 16%
Nuclear families 53%!
Babies-tweens 13%
Teenager 19%
Adults in house 21%
Single parents 7%

10. deep emotional commitment
i have to
have it

11. psychographic
Chef 26%

12. psychographic
Chef 26%
Tecnofile 33%

13. psychographic
Chef 26%
Sensualist 31%
Tecnofile 33%

14. Product
Research
Design
Emotional
marketing
Strategy
experience
Design
Sales process
excellence
Ambidextrou

15. The 4S model

16. hieve innovation?
ning business problems into opportunities
esearch, strategy and design.
Build a concept to
integrate design,
marketing and sales
re-learn
re-think
1
re-define
© re-define 2011
Understand the
target and the
drivers for
emotional
©
urgency
define
p integrated innovation services firm based in Mexico. We follow a
r innovating by which we re-learn about the problem, re-think how
re-learn
re-think
re-define
ties can be met and re-define a final solution. Most consultancy firms
Deploy marketing
and sales strategy
Step No.1
Step No.2
Step No.3
Doing research to
Using strategic thinking to
Using desig
re-learn
re-think
re-define

17. ForrestPG-4S
The future.

18. #grupo4s
an ongoing conversation
carlos@grupo4s.com

19. Gracias!