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How To Do Propagation Planning

by Strategy Director at BBH on Sep 29, 2010

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This is the presentation we gave at the 2010 Brooklyn Planning-Ness Conference

This is the presentation we gave at the 2010 Brooklyn Planning-Ness Conference

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  • chaucerbarnes chaucerbarnes at Wieden+Kennedy You, sir, will be greatly missed. Though we never met, I was a devout student of yours. No one document did more to power my career than this. I, we, are forever grateful. I deeply hope that your family takes great pride in your impact on others.
    Rest well.
    1 year ago
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  • getdancey getdancey Frequently misnomered as Social Manager. 1 year ago
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  • fayearellano April 13, Accounts Director at AQA GROUP OF COMPANIES kudos... interesting presentation, helpful information. please do send me a copy at goddess.accessories@yahoo.com 2 years ago
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  • harrypotter12 harrypotter12 Excellent and very helpful. Great Slide.

    Thanks for sharing.
    Parcel delivery from http://www.clickandsendparcel.com
    2 years ago
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  • invisibleinkdigital Tom Eldridge, Digital Strategist at Entertainment Industry great overview to increasing the chances of propagating ideas and concepts using digital and social media channels 3 years ago
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  • AdrianScoffham @adrianpure at @adrianpure This is truly a stunning distillation of the most important ideas in marketing right now, this has value now and into the future, can be applied to multiple categories regardless of budget. This is why we love the internet. I guess this is the equivalent of a scientist releasing a paper for peer review, in that case I say you get an A and we head to the bar! 3 years ago
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  • lucascarrijo Lucas Carrijo, Strategic Planners at WMcCann Awesome, we discussed that on the boot camp today in SF. 3 years ago
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  • MisterG FredG Leveque, SVP Digital at Edelman How you call this approach doesn't really matter. Yet, the 'philosophy' of putting the customer at the heart of communication/conversation decision/means (VS being 'media centric' ...) is THE truth that any advertiser should (already) know.
    It's not a fad, it's real, it's compulsory. Txs 2 Griffin for this EXCELLENT presentation :)
    3 years ago
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  • jdiner Janice Diner at Janice Diner Great presentation 3 years ago
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  • medgell Mike Edgell, Video Creative Director at 76 Brand Films Greek theater analogy explains the rapid rise of online video - bit.ly/aD9uxW 3 years ago
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How To Do Propagation Planning How To Do Propagation Planning Presentation Transcript