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Online Marketing Group

      November 16, 2011
Online is where the action is
  • In the last four years, the web has gone from 100
    million websites to 250 million
  • 80% of US citizens are online
  • 30 year olds engage in over 14 web activities
  • 40% of Americans use smartphones
  • 64% of social media users utilize review sites first
  • 35% of home searchers used 5+ websites
Multi-Channel Marketing
        What is your online strategy?


                Ads         Email
                                        Blog
Listing Syndication        Search

                      SEO VS. PPC
BECAUSE…If Google can’t find you, nobody else will
“Claim” your space online
Search & Social are
       Intertwined




                  Peer review
Patterns of Social Media
• Self-Identification –
 Brand Voice

• Connecting
• Engaging
Paradigm Shift – Consumer Control
      What Can you do? – A LOT
Online Marketing to Renters - Tallerman
Online Marketing to Renters - Tallerman
Online Marketing to Renters - Tallerman

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