Detailed analysis of contents page

1. CONTENTS
TYPOGRAPHY
Practically every font in this contents page is san-serif,
which means it is a lot easier to read and is a lot more
relaxed. The typography also keeps the audience a lot
more interested in the magazine if the typography is
appealing as it is most used within a magazine. This
kind of typography is used for the target audience
because it is straight forward. The title is typed
different to all the other fonts used in this magazine
contents page, it’s got a cool and vibrant feeling
towards it as it isn’t all been lined up, it’s all spaced
out on 3 different lines. The words down the side are
abit small and I would like them to be abit bigger so
the audience could actually see them because at the
moment it’s harder to see it. The way the features are
small means that it draws the audience in because
they want to read it and would have to look close to
see it.
COLOUR
The colours used in this contents page are rather dark colours, this is conventional for a rap magazine
because most rap magazines use very darkish colours as rap is represented as a dark genre. The colours
used in this magazine are dark red, white and abit of black. The red background means that are fairly
bright colour would have to be used to make it stand out, that is why I think they have used white. The
title of the magazine is in black which makes it stand out even more than the rest of the colours used in
this magazine.
Layout
The layout of the magazine is very clear and simple, it helps the audience to recognise certain bits of it if
it’s all spaced out and easy to see, I like this layout because it draws you straight into where the picture is
so it helps the audience to recognise exactly what the magazine is going to be about. Where it says
“Fashion” and “Features”, this would be some of things the audience would be most interested in and
that’s why they are on the side right near the image. The layout addresses the left third as quite important
because that’s where most of the information is about the magazine.

2. CONTENTS
IMAGE
The image is centred right In the middle of the magazine, this helps the audience to guess what
kind of music genre the magazine will be. The magazine doesn’t real use the rule of thirds, this
doesn’t take away that the image is the main part of the magazine. The image connotes that
celebrity endorsement is being used in this magazine because it is a famous rap artist, the image
comes across that the magazine is going to be for an adult and not smaller children, this is
conventional for a rap magazine. The target audience is usually 16-30 year olds. The shot type is a
mid-shot which is usually used in rap magazines.
Language/Modeof address
The language used for the headings are very laid-back and simple, this helps to mean the magazine
is approachable and easy to see what language is being used. When it says “110 dresses to
“impress” women who enjoy listening to rap would probably enjoy this because most women wear
dresses. Most of the contents page is informal, because the target audience would rather read
something that they wouldn’t usually read in their daily lives.